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How will WMYI react to 'Charlie?'

C

carolinaradio

I notice much overlap between WMYI and the 'new' WGVC....With WMYI already tumbling down after its best book in ages a while back, is Charlie a big threat? How should they react, or, ultimately, how WILL they react?

Since it's obvious nobody seems to want to do Oldies, maybe they should try to sound musically like "Y" 102.5 in Charleston? Basically drop the currents and play some older songs....it wouldn't be that drastic of a change if done right.
 
I don't see how they can affect WMYI very much. WGVC, despite their 25KW ERP, has a very limited coverage area due to their transmitter HAAT only being 100 meters. They can barely cover Greenville, Spartanburg, and northern Laurens counties with a decent signal. Very fringe into Anderson and Pickens counties, especially in the Clemson area.

WMYI, on the other hand, gets a lot of "bang" for their 19KW ERP due to their 552 meter HAAT. Despite their transmitter being in NC, they cover much more of the upstate with a better signal than WGVC does. While we all like to think "more kilowatts" will give us more coverage, there is simply no substitute for antenna height.
 
more kilowatts said:
I don't see how they can affect WMYI very much. WGVC, despite their 25KW ERP, has a very limited coverage area due to their transmitter HAAT only being 100 meters. They can barely cover Greenville, Spartanburg, and northern Laurens counties with a decent signal. Very fringe into Anderson and Pickens counties, especially in the Clemson area.

WMYI, on the other hand, gets a lot of "bang" for their 19KW ERP due to their 552 meter HAAT. Despite their transmitter being in NC, they cover much more of the upstate with a better signal than WGVC does. While we all like to think "more kilowatts" will give us more coverage, there is simply no substitute for antenna height.
Click to expand...

I'm no fan of Entercom. This is probably my first positive post about their situation. They were stupid to pull Oldies. Stupider to put Christian/Country in its place. Stupider STILL for chick talk. AND, Variety Hits is not a very creative solution.

BUT, the signal doesn't have to be as good as WMYI's to put a good sized dent in them. And dent them they will, even if only for a while. And it might be longer than a while.

Entercom finally got rid of a crappy General Manager and then a crappier Regional VP. They may be ready to fight back.
 
It depends on a couple of things.

First, Charlie will have to evolve. There's no future in "playing everything" indefinitely. After a year (or less), the rock-leaning fans will lose their patience with Donna Summer and Barry Manilow. The AC fans will have had their fill of unfamiliar, newer songs. So, despite their current positioning, Charlie will have to choose more of a direction. Usually, Jack stations wind up centered on uptempo stuff from the 1980-85 era. Or Entercom could keep doing what they're doing now, and it will fade fast.

Secondly, if CC's country-obsessed braintrust reacts and goes with their gut on what's right for WMYI, they'll screw it up and add to Charlie's longevity.
 
Well keep in mind I'm not 'in the business' and am ignorant when it comes to some things -- but is there any real reason for WMYI's drop in the ratings? I think they've improved in their presentation...the jingles are much, much better for one thing, not that it plays a big role, but it makes listening more enjoyable.

They are playing a lot more older music, a lot of their playlist is 70s-early 80s material, and I'm hearing a few more 60s songs. Save for the same three or four currents and a few country songs, it's pretty much Gold AC from what I can tell. Has this hurt them? IMO, while WSPA sounds better presentation-wise, WMYI is better musically.


I just hope CC's 'country obsessed braintrust' (LOL!) doesn't go putting a bunch of 80s music on 102.5 to try to compete more with Charlie (and even Magic).
 
One thing you need to remember is that new contry is really hot again right now and maybe it is just a trend like everything goes in a circle as well and I am sure that 102.5 will survive considering the range that their signal travles and it even goes further than WSPA or 106.3.
 
WSPA's signal is superior to WMYI's. My has some dead spots, especially north of downtown Greenville. But you are correct that they are both better than 106.3. Still, 106.3 will limit both AC's enough that they'll be out of the hunt for #1, which WMYI has accomplished several times in the past few years. WSPA has been as high as #2.
 
Here's what I was wanting 106.3 to do (not as much as Oldies but this was more likely I guess), sort of, or even what one of the ACs could do if needed. This would be GREAT for WMYI, in my opinion, since they're pretty similar to this anyway. They need their own niche. Something like this would ease the pain for the Oldies fans, while keeping the AC fans happy.

93.3 WLZT
http://www.933atwork.com
http://www.mediabase.com/whatsong/MBMusicWhatSong.asp?c_let=WLZT-FM

Would this work in the Upstate? Off of my soap box...
 
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