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EnergyDeKalb2
Guest
Ok I know they had 989, but that was a LMA station forever. I rmemeber they never gave them any kind of money for promotions or anything really when they first got taken over.
Lets speculate here...
Let's say the folks at Clear Channel decide to go with a Top 40....which I am not sure they would even do really because even though KUUL is lost in the wind right now, they have the older audience which unfortunately is all this area seems to have, but anyways....
I think you obviously drop the KUUL format, as it is dead in the water really....and....
Do you:
Just simply put "101.3 KISS FM" on and leave the other stations alone....or do you...
Move the Q106 format over to the less powerful stick , continue to run it on the cheap with one personality and put Top 40 on the 106.5 stick?
If you put KISS (I am asuming it will be Kiss, most clear channel Top 40's are...) on 106.5 you are blasting the format across lots of areas and would be able to compete a bit better with the 100,000 watt stick that 99.7 has.
Bad thing is though, it moves it much further away from the main competitor....
Neat thing about Cumulus putting Top 40 on the 99.7 spot was it was close to 98.9 so people who listen to that format wouldn't have to try to find it. The audience who listens to B100 is less likely to try to find a Top 40 if it is clear across the dial.
If you leave Kiss FM on 101.3....It would be almost full circle for that station, as the heritage KIIK 104 dropped their format to go to KUUL almost 20 years ago (1988 I believe). It would be cool (pun intended) to see the Kiss name take over there, since it was ironically close to the two old call letters (KIIK and KUUL) even if the calls didn't match.
The sign off, I could see it now......They play "Time for a Cool Change" just like they did when KIIK left...or..."Your Kiss is on my list" by Hall and Oates or "Kiss" by Prince...just an idea...
So you do that, now what do you do to compete with B....do you...
Put Mark Manuel in the morning like they had when All Hit 989 on the air....or...go with someone like Kevin Walker and Mark Manuel or come up with something different altogether?
Steal Red Hot and Tony Tone and put them on Kiss and try to reunite the old All Hit 989 crew...or...
well, I'm kind of lost on where you go for morning show air talent. Someone in another thread said that the morning shows are all pretty competitive right now, and they sure are. You have to have someone good in the mornings for a Top 40 and I am not sure that Kevin and Mark would be what the market would listen to....or do you go with Ryan Seacrest syndicated? Not sure that would go too well in this market, maybe it would who knows....
So then if you are B100, do you continue to do what you are doing now and not worry? Go into safe mode and try to do what All Hit 989 did when they were on the air and not rock the boat much...go more rythmic like it was when 989 was on the air and hope you don't tick off any older audience....
What I would do: Kiss on 101.3, Mark and Kevin in the morning, mainstream Top 40 with Ryan Seacrest on the countdown show....
Then if I was Cumulus...switch 93.5 to a Rythmic station, and maybe tighten up what B100 plays to cut back on the rap/r&b product....essentially this would force Clear Channel to spend some money, it would protect the heritage Top 40, plus do away with a crappy format on a small stick (Star). The people who listen to the urban/rythmic product could get it on 93.5. and it is core to the center of the QC area...while B would be competing with a 100,000 watt stick doing what it does now, pick up a slightly older audience and essentially force Clear Channel to spend a lot of money to knock them out.
And hey if Clear Channel puts Kiss on the 100,000 watt blowtorch that is 106.5, and Cumulus does nothing, they could just move B down to 104.9 and have it be B104.9 and then the "Rock" moniket could move to 99.7, and then the format will have now been on all 4 of Cumulus's FM sticks (93.5, 99.7, 104.9, 96.9).
Your thoughts please! --Energy DeKalb
Lets speculate here...
Let's say the folks at Clear Channel decide to go with a Top 40....which I am not sure they would even do really because even though KUUL is lost in the wind right now, they have the older audience which unfortunately is all this area seems to have, but anyways....
I think you obviously drop the KUUL format, as it is dead in the water really....and....
Do you:
Just simply put "101.3 KISS FM" on and leave the other stations alone....or do you...
Move the Q106 format over to the less powerful stick , continue to run it on the cheap with one personality and put Top 40 on the 106.5 stick?
If you put KISS (I am asuming it will be Kiss, most clear channel Top 40's are...) on 106.5 you are blasting the format across lots of areas and would be able to compete a bit better with the 100,000 watt stick that 99.7 has.
Bad thing is though, it moves it much further away from the main competitor....
Neat thing about Cumulus putting Top 40 on the 99.7 spot was it was close to 98.9 so people who listen to that format wouldn't have to try to find it. The audience who listens to B100 is less likely to try to find a Top 40 if it is clear across the dial.
If you leave Kiss FM on 101.3....It would be almost full circle for that station, as the heritage KIIK 104 dropped their format to go to KUUL almost 20 years ago (1988 I believe). It would be cool (pun intended) to see the Kiss name take over there, since it was ironically close to the two old call letters (KIIK and KUUL) even if the calls didn't match.
The sign off, I could see it now......They play "Time for a Cool Change" just like they did when KIIK left...or..."Your Kiss is on my list" by Hall and Oates or "Kiss" by Prince...just an idea...
So you do that, now what do you do to compete with B....do you...
Put Mark Manuel in the morning like they had when All Hit 989 on the air....or...go with someone like Kevin Walker and Mark Manuel or come up with something different altogether?
Steal Red Hot and Tony Tone and put them on Kiss and try to reunite the old All Hit 989 crew...or...
well, I'm kind of lost on where you go for morning show air talent. Someone in another thread said that the morning shows are all pretty competitive right now, and they sure are. You have to have someone good in the mornings for a Top 40 and I am not sure that Kevin and Mark would be what the market would listen to....or do you go with Ryan Seacrest syndicated? Not sure that would go too well in this market, maybe it would who knows....
So then if you are B100, do you continue to do what you are doing now and not worry? Go into safe mode and try to do what All Hit 989 did when they were on the air and not rock the boat much...go more rythmic like it was when 989 was on the air and hope you don't tick off any older audience....
What I would do: Kiss on 101.3, Mark and Kevin in the morning, mainstream Top 40 with Ryan Seacrest on the countdown show....
Then if I was Cumulus...switch 93.5 to a Rythmic station, and maybe tighten up what B100 plays to cut back on the rap/r&b product....essentially this would force Clear Channel to spend some money, it would protect the heritage Top 40, plus do away with a crappy format on a small stick (Star). The people who listen to the urban/rythmic product could get it on 93.5. and it is core to the center of the QC area...while B would be competing with a 100,000 watt stick doing what it does now, pick up a slightly older audience and essentially force Clear Channel to spend a lot of money to knock them out.
And hey if Clear Channel puts Kiss on the 100,000 watt blowtorch that is 106.5, and Cumulus does nothing, they could just move B down to 104.9 and have it be B104.9 and then the "Rock" moniket could move to 99.7, and then the format will have now been on all 4 of Cumulus's FM sticks (93.5, 99.7, 104.9, 96.9).
Your thoughts please! --Energy DeKalb