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djmimi
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well..now that things have gone all topsy turvy with PPM and rock stations seem to be popping up like mushrooms, whaddayatink about how Stern would do now with PPM?? curious to see what people think!
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djmimi said:
Good question to get us thinking.
I went back to Spring 2001, and in 25-54 Stern was #2 in share, but 11th in cume. He was second in TSL, also. Since the PPM is cume sensitive, I would guess that he would do a little less well than in the diary method... but not disasterously so.
I think that PPM should be set up to read SIRIUS/XM channels.
Couldn't hurt from a listener and/or advertiser stand point.
Couldn't hurt from a listener and/or advertiser stand point.
hamNcheese said:
Sirius can encode each channel if they like. All they have to do is lease the encoders, one per channel.
If you do the math, you find that all the channels combined barely would add up to about a 1.5 to 2.0 share and each individuall channel would average about 0.01 share.
Remember, most satellite listening is in the car, and in car listening is only about a third or less of all listening.
I think Sirius does not encode because the individual channels would not make the book, and that might be embarassing. Remember, a big percentage of satellite installs are in rental cars or are in preequipped cars that got a free year of service (or are still on the dealer lot) but don0t get used.
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djmimi
Guest
DavidEduardo said:
Wow, would that mean that Stern currently would bomb in the PPM!!??
djmimi said:
PPM has differences from the diary, but you have to look at the fact that the satellite universe is much much smaller. If you accept that almost all satellite installs are in cars, and there are about 18 million installs, those 18 million are the equivalent of 6 million persons since only a third of radio listening is in car, then about one share out of 40 or so is going to be a satellite share. Then discount the unsold cars, the unused free subscriptions and the millions of rental cars, and it comes down to about 2 share or a bit less right now.
How much of that is Stern in the morning on any channel. Even if stern has a quarter of all satellite listening, that's going to be under a share. Not bad for an alternative, paid service. But not threatening to terrestrial radio, either.
DavidEduardo said:
I was just thinking it would be interesting to see if a show like sterns could/would show up on a PPM whaile maybe a terrestrial didnt. There are alot of terrestrial stations that shoot blanks and it could/should be a kick in the ass if somthing luke that happened. 0.1 still trumps (?) a zero.
just as a curiosity experiment david, could be fun. thats all.
I think you will find that both satelite radio and cable TV have their own audience measurement systems. Stern is undoubtably a draw card, however, on satelite radio it is pretty easy to be a hit, as it is on cable TV. The challenge for both platforms, is to build a subscriber base big enough to challenge traditional media.
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