How would this work?

[bobdavcav]

With all the discussions about how boring 95.7 is, what do you think of this format? BJ moves over from mornings at KISW to mornings at KJR. Middays, Bob Rivers and the Mens Room in afternoons. The current format automated on evenings and weekends? What other shows would fit this presentation?

 

[notalent]

You are thinking CC would pay 6 figures for three dayparts on one station?

Shirley, you are not in radio.

 

[corporat]

You be insane, boyeee.

 

[bobdavcav]

Not the response I was expecting. I am not in the industry yet, but wait another 10 years or so. How would it do ratings wise?

 

[bossbill]

To project out ten years at this juncture would be very difficult. Media has been in a state of continuous evolution since the time terrestrial radio was a dominant force. That time is over. While it would be nice to fantasize that somehow the other competitive media would disappear and allow radio to again become what it was 40-50 years ago, the fact is that the proliferation of broadcast stations, television channels, internet audio and video, iphones, ipads, ipods, android devices, XM/Sirius, etc. has divided the entertainment/informaiton pie into so many slices that it is increasingly difficult to even attempt to duplicate what once was on an individual broadcast signal. We can blame de-regulation, we can point fingers at technology, and we can shake our fists at the major players, but the result of all of it is that there are too few advertising dollars being chased by far too many providers.

For those of us fortunate enough to be around during the heyday of radio, it was a lot of fun.

 

[bobdavcav]

Very good point Bill. What is top billing in a market these days is probably a fraction of what it was back in the 60s. I was basically wondering if we could possibly have a new top biller in the market and maybe keep all those listeners on 95.7 in the morning for the rest of the day.

 

[searadiofreak]

Not the response I was expecting. I am not in the industry yet, but wait another 10 years or so. How would it do ratings wise?

This section of radio-info and its threads can be tough, bobdavcav. However, I like your thinking. I still believe radio can be a strong force in all dayparts, despite those who have caved into the idea that only morning drive counts. And some don't even believe that anymore. Keep radio going...its death has been declared, but it is premature.

 

[radioguy123]

92% of the population listen to radio in a given week according to the latest arbitron statistics.

TV will be the end of radio: it wasn't.
Cable radio will be the end of radio: it wasn't
The Eight Track player in cars will be the end of radio: it wasn't
The Sony Walkman will be the end of radio: it wasn't
1996 deregulation will be the end of radio: it wasn't. (In fact the biggest revenue years followed dereg)
Satellite radio will be the end of radio: it wasn't and won't be. (XM and Sirius had to merge and have less than a 5% share)
The I-Pod will be the end of radio: it wasn't (though it killed the last Sony Walkman in 2011)
Internet radio will be the end of radio: not likely, though it may provide new audiences for radio outside their home markets.

Radio is not about a delivery system, it is about content. Content can be music, talent, talk, contests and so much more. Content is constantly changing and adapting, but it happens so slow in radio it is hard to notice. The last two decades has seen a rise in all kinds of talk radio. On the music radio front instead of four or five top 40 stations in a market their is CHR, Rhythmic CHR, Adult Top-40 and different blends of music. Instead of four or five MOR stations there is AC, HOT/AC, Urban AC, Smooth Jazz and Oldies AC. Even formats like JACK, BREW, Classic Hits, AAA and Alternative were evolutions since the 80's. Oh yeah, the Seattle radio market will bill just under 200 million this year. 20 years ago it was half that. Seattle has a whole crop of new talent on KMPS, KZOK, KNDD KLCK, KQMV. Change continues and radio survives. Happy New Year!

 

[Wonderfulwino]

Radio WILL do just fine. As an advertisers outlet, it's still a bargain, especially for the smaller brick and mortar retail. TV and large scale print media ad costs are for the few and chosen. Radio is and has always been like Las Vegas. Rebuilding and reinventing. That's how it has survived. Unlike other technology, radio is always looking in the rear view mirror to see who's on their ass. It's clearly come to the reckoning that major revenue dollars cant be made simply playing the greatest hits of the 70's, 80's AND 90's day after day. Pod programming is proving itself. KIRO 97.3 as an example, had skeptics from many critics whether you could reset a talk format every three hours and hold onto an audience but dammit, they did it I guess. Selling radio in creative programming chunks is working. Here's the irony: It's how radio began.

 

[bobdavcav]

Sirradiofreak, thank you! It is true that most of the advertizing revenue comes from morning drive, but that doesn't mean broadcasters should slack off the rest of the day. Radioguy123, that's exactly what I do! I have only streamed a handfull of stations from this market, but I listen to stations all over the country all the time. As a matter of fact, I'm listening to I106 Nashville right now.