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How would you make radio more exciting?

R

romanowannabe

What would you do to make radio less boring?
Jocks with more personality? Or maybe a greater variety of music? I can't deal with card reader radio and the same limited bunch of songs being played over and over ad nauseum.
 
> What would you do to make radio less boring?
> Jocks with more personality? Or maybe a greater variety of
> music? I can't deal with card reader radio and the same
> limited bunch of songs being played over and over ad
> nauseum.

Naked and cute promotion chicks.<P ID="signature">______________
</P>
 
To make radio more exciting, radio station owners need to answer to their listeners. Infinity is one of the owners that fail to answer to the listeners of their radio stations. For instance, Infinity murdered the oldies format on WCBS/New York and WJMK/Chicago without giving a thought to the listeners who may still enjoy the oldies format. This proves that Infinity and other conglomerates are generally cold, insensitive, and heartless. This insensitivity needs to stop. The statement that radio is a business is a sorry excuse for murdering radio formats like oldies and nostalgia. Radio needs to work on being an entertainment center rather than a business.<P ID="signature">______________
Ivan Badget
Waipahu, Hawaii</P>
 
> What would you do to make radio less boring?
> Jocks with more personality? Or maybe a greater variety of
> music? I can't deal with card reader radio and the same
> limited bunch of songs being played over and over ad
> nauseum.
>
Pretend you can entertain and then do it. At least pretense carries more weight than corporate entertainment-speak...which isn't.
 
Getting Excited

> Naked and cute promotion chicks.

I do love that idea, but if you're interested in some more serious observations, here's a link to a thread on the Buffalo/Rochester board.
 
The statement that radio is a business is a sorry
> excuse for murdering radio formats like oldies and
> nostalgia. Radio needs to work on being an entertainment
> center rather than a business.
>

Go sit down.

Radio IS a business.

The bottom line...is the bottom line.

Always has been...always will be.

Do you really think that the shareholders sit down at meetings and say, "I wonder how many requests we played this fiscal year? And boy, that nostalgia format is sure loved by listeners..."

Oh, to be young and naive again....
 
> What would you do to make radio less boring?

"We can add pictures." - David Sarnoff, 1931

"We can improve the sound and get rid of the static." - Maj Edwin Armstrong, 1939.

"We can offer hundreds of music and talk channels." - XM and Sirius, 2001.

"We can make radio more profitable. That's what excites me." - Lowry Mays, 1995.
 
> What would you do to make radio less boring?
>

I'd have one station that played only comedy. Everything from Chris Rock, to Cheech and Chong, to Bill Cosby, to Sam Kinison, to Fireside Theatre, to Monty Python, to National Lampoon, etc....

Standup comedy will format well with radio and really pull a listener in for an entire drive time or better.

I would also format commercials to fit the style of radio format that is being played. Nothing worse that listening to maybe some Jazz then here comes a commercial with a guy shouting about buying cars or junk furniture. That's just plain irritating. IN fact, regardless of the format I would make sure that the commercial are not irritating. Perhaps stations need to come up with a consumer review process to weed out irritating commercials and reformat them.

That's a start.
 
Re: Getting Excited

> > Naked and cute promotion chicks.
>
> I do love that idea, but if you're interested in some more
> serious observations, here's a link to a thread on the
> Buffalo/Rochester board.
>
I'll say this once :"BIGGER PLAYLIST"
A boring 10-15 song playlist is LAME.
Yawn.
PLj and jack are going in the right direction.
Maybe someone out there can get daring and go format-less and play anything for real and take requests!Set up a Instant message thingy and take it seriously not like the crap that Blink did ,thats why it tanked,they played the same lame songs over and over ,again tight playlists are a reason to change the channel.<P ID="edit"><FONT class="small">Edited by artynj on 06/24/05 10:11 PM.</FONT></P>
 
> What would you do to make radio less boring?
> Jocks with more personality? Or maybe a greater variety of
> music? I can't deal with card reader radio and the same
> limited bunch of songs being played over and over ad
> nauseum.
>
take most of the stations away from clear channel. but that's not likely to happen, oh well, i can dream can't I?<P ID="signature">______________
<div align="center"><a href="http://937thewolf.tk">
wolf_logo2a.png
</P>
 
> > What would you do to make radio less boring?
> > Jocks with more personality? Or maybe a greater variety of
>
> > music? I can't deal with card reader radio and the same
> > limited bunch of songs being played over and over ad
> > nauseum.
>
> Naked and cute promotion chicks.
>
heh, Proud Mary of WNRQ in Nashville is "supposedly" naked while on the air on Mondays<P ID="signature">______________
<div align="center"><a href="http://937thewolf.tk">
wolf_logo2a.png
</P>
 
> Go sit down.
>
> Radio IS a business.
>
> The bottom line...is the bottom line.
>
> Always has been...always will be.
>
> Do you really think that the shareholders sit down at
> meetings and say, "I wonder how many requests we played this
> fiscal year? And boy, that nostalgia format is sure loved by
> listeners..."
>
> Oh, to be young and naive again....
>

The bottom line...is the bottom line. I agree. *BUT*...why is radio exempt from giving the listener what they want instead of what the 'suits' want. I guess I'm just old and naive.

What would *I* change? As long as programing has a clue of what's happening in thier market, boot the consultants right out the door and tell corporate to cut the strings. There's way too much control nowadays from places where it shouldn't be.<P ID="signature">______________
-DK</P>
 
> > Go sit down.
> >
> > Radio IS a business.
> >
> > The bottom line...is the bottom line.
> >
> > Always has been...always will be.
> >
> > Do you really think that the shareholders sit down at
> > meetings and say, "I wonder how many requests we played
> this
> > fiscal year? And boy, that nostalgia format is sure loved
> by
> > listeners..."
> >
> > Oh, to be young and naive again....
> >
>
> The bottom line...is the bottom line. I agree. *BUT*...why
> is radio exempt from giving the listener what they want
> instead of what the 'suits' want. I guess I'm just old and
> naive.
>
You (and others) forget that the listener is not the client in commercial radio. The advertiser is the client. The listener is the product. And the shareholders are the ones who must benefit from decisions, therefore the decisions reflect the wishes of the shareholders. The listeners have no more say in the grand scheme of things than a loaf of bread has in the workings of the grocery store.

> What would *I* change? As long as programing has a clue of
> what's happening in thier market, boot the consultants right
> out the door and tell corporate to cut the strings. There's
> way too much control nowadays from places where it shouldn't
> be.
>
I'd love to see that everywhere. But it ain't gonna happen, either.
 
> What would you do to make radio less boring?
> Jocks with more personality? Or maybe a greater variety of
> music? I can't deal with card reader radio and the same
> limited bunch of songs being played over and over ad
> nauseum.
>

Shoot the PD and consultant if the station slips out of the top three.
 
> >
> You (and others) forget that the listener is not the client
> in commercial radio. The advertiser is the client. The
> listener is the product.<snip> The listeners have
> no more say in the grand scheme of things than a loaf of
> bread has in the workings of the grocery store.
>

And therein lies the problem.

I, for one, don't listen to the radio for what the advertiser wants me to hear. I listen for what >I< want. Why can't you beancounters understand THIS?

If the bottom line is all they are interested in, sooner or later all they will see is a FLATLINE. There are other choices to make, and consumers are making them. The real focus should be on ATTRACTING new listeners, not merely holding on to the shrinking baseline of what they have left.
 
> > >
> > You (and others) forget that the listener is not the
> client
> > in commercial radio. The advertiser is the client. The
> > listener is the product. The listeners have
> > no more say in the grand scheme of things than a loaf of
> > bread has in the workings of the grocery store.
> >
>
> And therein lies the problem.
>
> I, for one, don't listen to the radio for what the
> advertiser wants me to hear. I listen for what >I< want. Why
> can't you beancounters understand THIS?

Sigh. Okay, let's go over this one more time.

You listen to the radio for what YOU want. The station is programmed for what YOU want to hear...so you will listen. The station wants you to listen...why? To help you fulfill your musical destiny?

NO!

They program so you will listen...SO THEY CAN SELL YOUR LISTENERSHIP TO THE ADVERTISERS.

Always been that way. Since the beginning of radio. The first broadcasts were either sponsored or underwritten. The legendary stations were put on by people that wanted to publicize their stores (think WLS), their businesses (think WSM) or their products (think KDKA, WOWO, and the other Westinghouse stations.)

Why can't you pie in the sky well-wishers understand THIS????

By the way, I've been in radio and programming for close to 20 years...and have yet to count a bean. BUT I GET WHY AND HOW RADIO HAPPENS.

And all my wishing, hoping and grousing won't change a damn thing.
 
And if they do a poor job, it doesn't matter to me, because I WON'T BE LISTENING!

I think you'd have been happier if the topic had been "What do I want radio stations to sell me".

I'm not excited by the formula music stations have been using for the last 30 years.I'm not excited by the advertisers, unless I'm hearing music and witty banter I want to hear. It's that simple. Give me something in the way of content that I want to hear, and I'll be willing to hear what the advertisers want to sell me.
 
> And if they do a poor job, it doesn't matter to me, because
> I WON'T BE LISTENING!
>
> I think you'd have been happier if the topic had been "What
> do I want radio stations to sell me".
>
> I'm not excited by the formula music stations have been
> using for the last 30 years.I'm not excited by the
> advertisers, unless I'm hearing music and witty banter I
> want to hear. It's that simple. Give me something in the way
> of content that I want to hear, and I'll be willing to hear
> what the advertisers want to sell me.
>

You miss my point, Carl. When you listen, you serve your purpose. Being a listener. Generating profit for the station.

The station doesn't want to sell YOU anything. When you listen, they get what they want.

Whether you listen to 'what the advertisers want to sell you' or not.

I'm reminded once again of the old adage about never wrestling with a pig...you both get dirty and the pig likes it.

I'm done here.
 
Comedy Radio (was Re: How would you make radio more exciting?

> > What would you do to make radio less boring?
> >
>
> I'd have one station that played only comedy. Everything
> from Chris Rock, to Cheech and Chong, to Bill Cosby, to Sam
> Kinison, to Fireside Theatre, to Monty Python, to National
> Lampoon, etc....

That was done back in the mid-80's with "Comedy Radio". there was
KMDY-850 near LA, and a WJOK somewhere on the east coast.

I don't think WJOK lasted long, but KMDY lasted at least 10 years.
It didn't have much of a signal into LA proper, though.
 
> The station doesn't want to sell YOU anything. When you
> listen, they get what they want.


And you miss MY point. If I don't listen, they don't get diddly from me-- or more to the point :the advertisers, who supposedly run the game, don't.

And don't give me the tired old line "You're not in their target demo". My money spends like anybody elses. Any salesman worth his salt would be selling the sizzle of his product, and not just the smoke.
 
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