With Wilmington being short of city grade FM's, that will probably keep the AM's here going longer than possibly other markets where there are plenty of FM's to have sports talk and news/talk on FM.
The thought about the Hawkins' making a deal with CC to keep some local newsblocks with local reporters is possible. On the other hand, WILM is competitive with WDEL during the AM drive time newsblock (remember we have no daily TV news here so WDEL and WILM fill that gap), and WILM actually pulls in higher numbers during Rush/Hannity, so the crosstown rivalry continues.
If CC is able to make money using WILM and WDOV to clear their network (Premiere) and Fox News Radio programs, then so does WWTX doing the same via the Fox Sports Network and Premiere (for the Jim Rome Show). So maybe CC Delaware is doing what brings in the most money from their 3 Delaware AM stations. Even though there are few local spots on WILM and WWTX ( I can't get WDOV so I can't comment on their spot load) that may not be of real concern to CC Delaware. Maybe they have a very small sales department who's job is to sell their 2 FM's WDSD and TOM-FM. WDSD seems to have a fair spot load, can't comment on TOM-FM, but my guess is they are helping to pay the bills too. Having a larger sales department might not be worth the cost if selling Rush/Hannity is as difficult in this market as we've been told for both WDEL and WILM.
Sure I'd like to hear AM1290 come back, but if they can't sell it, and they can sell or make money airing Fox Sports and Jim Rome, then WWTX is going to remain a sports/talk station. Bottomline is making money for the corporation, whether it is a radio corporation or and industrial corporation.
The other AM's in the market include: WNWK (formerly WNRK 1260 Newark). They are a niche station with Regional Mexican. My guess is, the owner of WNWK is making money with whatever spots he airs for his Hispanic audience. Also, WFAI 1510 from Salem NJ that is considered part of the Wilmington market is an Urban Gospel station that probably makes its money from the dollar a holler preachers, so from a business point of view, they are successful. Last, and definitely least is WTMC 1380 DELDOT. As it's a government run and financed station (we the Delaware tax payer pay for that crappy station), I'd love to see the state sell 1380 to someone so that they could try to make a go of it, even if it is some niche format like religion or ethnic programming, got to be more use and value than pre-recorded traffic info that quite often is outdated.
The thought about the Hawkins' making a deal with CC to keep some local newsblocks with local reporters is possible. On the other hand, WILM is competitive with WDEL during the AM drive time newsblock (remember we have no daily TV news here so WDEL and WILM fill that gap), and WILM actually pulls in higher numbers during Rush/Hannity, so the crosstown rivalry continues.
If CC is able to make money using WILM and WDOV to clear their network (Premiere) and Fox News Radio programs, then so does WWTX doing the same via the Fox Sports Network and Premiere (for the Jim Rome Show). So maybe CC Delaware is doing what brings in the most money from their 3 Delaware AM stations. Even though there are few local spots on WILM and WWTX ( I can't get WDOV so I can't comment on their spot load) that may not be of real concern to CC Delaware. Maybe they have a very small sales department who's job is to sell their 2 FM's WDSD and TOM-FM. WDSD seems to have a fair spot load, can't comment on TOM-FM, but my guess is they are helping to pay the bills too. Having a larger sales department might not be worth the cost if selling Rush/Hannity is as difficult in this market as we've been told for both WDEL and WILM.
Sure I'd like to hear AM1290 come back, but if they can't sell it, and they can sell or make money airing Fox Sports and Jim Rome, then WWTX is going to remain a sports/talk station. Bottomline is making money for the corporation, whether it is a radio corporation or and industrial corporation.
The other AM's in the market include: WNWK (formerly WNRK 1260 Newark). They are a niche station with Regional Mexican. My guess is, the owner of WNWK is making money with whatever spots he airs for his Hispanic audience. Also, WFAI 1510 from Salem NJ that is considered part of the Wilmington market is an Urban Gospel station that probably makes its money from the dollar a holler preachers, so from a business point of view, they are successful. Last, and definitely least is WTMC 1380 DELDOT. As it's a government run and financed station (we the Delaware tax payer pay for that crappy station), I'd love to see the state sell 1380 to someone so that they could try to make a go of it, even if it is some niche format like religion or ethnic programming, got to be more use and value than pre-recorded traffic info that quite often is outdated.
