• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

How would you program WWBA?

Why go with second or third tier talkers off the bird who add nothing to our community. How about this (based on another post)

6----AM in Tampa Bay with Mike Reeves, JoJo Walker , and friends
10---audiocast Bay News 9
12---MOYL
 
AM Tampa Bay has been going strong for almost 25 years and, too me, still seems fresh. I've heard other morning shows that after 10, 15 years sound like they're doing a "retro" show each day, and is clearly out of touch with the 25-54. By age alone, Jack, Tedd and Sharon should only appeal to the very oldest of that demo, but I think the hold their own with at least the 35 and up. You know who would be great -- but he's in poor health and seems to like Denver -- is Jay Marvin. But no one would dare do a non-support-group radio show in Tampa.
 
My idea:

6:00 to 9:00 Mancow
9:00 to 12:00 Dan York
12:00 to 1:00 News Hour
1:00 to 3:00 More Dan York
3:00 to 6:00 Dennis Miller
6:00 to midnight Bruce Williams
Overnights Infomercials

FIRE JUSTIN JOHNSON The PD
 
you're joking, right? wow, what would you call that station? WDED as in dead air. omg.
 
Am radio is just full of talk. It seems that WFLA has the first stringers. How well could triple A talkers do? I still don't see why Salem just didn't keep WGUL adult standards? I don't see why it would be a failure in this market? Doesn't it do better than expected in Sarasota on a Class IV? . I'd flip 820 to a format like the old WGUL. I'd have at days live until 7PM. Assuming Mark Larson is around, keep him on AM drive, just make play Sinatra between the politics.
 
MsMusicRadio said:
Am radio is just full of talk. It seems that WFLA has the first stringers. How well could triple A talkers do? I still don't see why Salem just didn't keep WGUL adult standards? I don't see why it would be a failure in this market? Doesn't it do better than expected in Sarasota on a Class IV? . I'd flip 820 to a format like the old WGUL. I'd have at days live until 7PM. Assuming Mark Larson is around, keep him on AM drive, just make play Sinatra between the politics.
Click to expand...
Why didnt Salem keep WGUL adult standards- in a word WDUV. And this comes from a guy who believes in adult standards as a viable format, but with certain caveats.
You have to pick your fights wisely grasshopper. A 5000 watt day/1500 watt night directlional AM does not go mano a mano against a 33,000 watt C1 FM who has a history of being the overall number one station in the market! Add the audio fidelity issue of AM vs FM to the equation and you should have your answer. IF WDUV had some signal issues around the market, had a crappy playlist, or in some other way appeared vulnerable someone could target those vulnerablities and take a shot, but not in this market, not against WDUV as it is today. Your Sarasota stations are a good example, WDUV getting a little scratchy down there, they cobble together two stations simulcasting their version of The Dove and cover down toward Venice. If WDUV were on the Verna tower instead of New Port Richey that would not work!

Even the topic of thread, I doubt even WWBAs 50kw day but paltry 1000 highly directional nighttime watts would challenge WDUV.
 
When all the stations were divied up, The Dove was on Both 92.1 out of Venice and 105.5 out of NPR. Then Clear Channel destroyed the format on 92.1
 
sbe1 said:
When all the stations were divied up, The Dove was on Both 92.1 out of Venice and 105.5 out of NPR. Then Clear Channel destroyed the format on 92.1
Click to expand...
Just curious, what is CC doing on their soft AC 92.1 that they aren't doing on the 1320/1450 simulcast Dove? Or vice versa? The coverage seem to overlap. And how do all of them differ from the WDUV Dove? Define "destroyed".
 
Nostalgia and MsMusicRadio both make good points re WGUL adult standards and the problems music faces on AM. But you also have to ask yourself - with the exception of WFLA and WDAE, are all of these talk & infomercial AM stations really garnering much of an audience? Or are they splitting up a very small piece of pie?
 
dwtpa97 said:
Nostalgia and MsMusicRadio both make good points re WGUL adult standards and the problems music faces on AM. But you also have to ask yourself - with the exception of WFLA and WDAE, are all of these talk & infomercial AM stations really garnering much of an audience? Or are they splitting up a very small piece of pie?
Click to expand...
You are absolutely correct, and I do agree with MsMusicRadio about too much talk on AM, I was just commenting on her one specific example regarding WGUL. One only has to look at the last book to see that in the Top 20 there were only two AM's, specifically the two you mentioned, and the only two non-music formats. All the rest were music format FMs with rankings 21+ mostly an AM graveyard with some even not making an appearance such as WTAN. I wonder if Wagenvoord even installed a PPM encoder on their transmitter!

As I stated before I do believe music formats can flourish on AM but unfortunately not in a large market where every available format and sub-format is covered by one or more big signals. Had the big consolidators stopped with just gobbleing up stations in large markets, small towns would still be served by mom and pops, or at least smaller broadcast groups. And that is even if some big signals are coming in from nearby big cities. I think given the choice, people would choose the local station over the big city station if it gave them the format they wanted to hear (whatever that was) and was done in a professional manner. But the "local" station isnt really identifyable as a "local" station anymore since it is carrying the same programs from corporate central master headquarters control via satellite. I had commented on another thread re: daytimers that I the second station I ever worked at, WIOI 1010 in Portsmouth, OH is still owned by the Maillet family. Mr Maillet was the epitome of the owner/operator, local news that he himself read on the air, live and local with a bunch of young guys like myself that he mentored and coached to become better broadcasters. And the first station I worked at, yep owned by CC!
 
What about an AM News Talker that also does sports? I know that this is a format that worked in other markets...

To use WWBA as an example, you run your Mark Larsen in the morning, someone local in the afternoon as an alternative to Schnitt, and maybe a local sports show from noon to 3 (going up against Rush and Jim Rome), when people are on lunch break and want to hear a little fluff in their day? Hell, maybe you even try and steal USF football away on the weekends?

The rest you can syndicate with Laura Ingrham or Savage, or whatever Gold show you like?

It's a pipe dream, like the rest of this topic is...but you turn your locally owned AM into a one stop shop for the two biggest talk formats out there, as opposed to trying to fight 970 and 620 seperately.
 
Adult Standards will work here. Many confuse WDUV as being in that genre, however, they are not. DUV is a 70-80's soft rocker. True Adult Standards play a wide variety. In recent years there have been so many artists appearing on the horizon with great music that fits the format. Mainstays Like Connick, Sinatra, Bennett, etc. would be the backbone of the station. Mix in some jazz as well. Avoid Glenn Miller to Roger Miller trainwrecks and anything that sounds dated. For those who yearn for very old nostalgia there could be a Saturday night Big Band Show. It should be hip, kitschy (is that the word?), and clean sounding. Jeff Laurence image liners and there you have it! Oh yes, hire me to run it and Johnny Williams, in my opinion the best M.D. in the biz, to put it all together.
 
WWBA has the untapped potential to be a powerhouse Tampa Bay radio station. Without being too specific, the station should focus on becoming more local, and making itself more visable in the community. I think overall AM 820 is doing a fine job. However, in any situation, there is always room for improvement.

Mark Tillery
J. M. Tillery & Associates, P. A.
Online: www.jmtillery.com
Blog: http://jmtillery.blogspot.com
E-mail: [email protected]
 
AM Drive = Bill Press
Mid AM = Stephanie Miller
Mid = Ed Shultz
Aft= Randi Rhodes

This would be an alternative to conservative talk. Larson has proven that he can only have his butt handed to him by Tedd and Jack. Nobody is going to outdo Rush or Beck in their genre. The afternoon guy is the easiest target. Randi kicks her show into high gear daily while the 970 guy repeats what was said on Beck and Rush and laughs at his own jokes.

After 6, however, it would be nice to have Boortz for a change of pace.
 
It's only a matter of time before WFLA becomes 100% syndicated... anyone who thinks differently is off their rocker. If WWBA is still around with that big signal when the time comes... it would be absolutely epic if they went 100% local, and then just like FLA killed PLP, WWBA could put 970 out of it's misery. Then the cycle could repeat itself for ever and ever. Lets all say a prayer.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom