Howard Stern

[pocket-radio]

As you might know, Howard Stern has begun negotiating a new radio contract and his campaign has started in a public forum on-air to Sirius XM Radio listeners.

The smartest thing Clear Channel could do is to hire Howard and devote his show content exclusively to HD. I bet you'd see a sudden surge of interest in HD radio.

You see besides all the technical crap and issues, generally the content on HD radio SUCKS! That's right I said it. The ads you hear promoting HD say hundreds of channels and no subscription fees. Remember, HD was originally created to compete against the enemy, satellite radio. And I guess we still are. But terrestrial radio failed to deliver content compelling and inspiring enough for consumers to rush out and spend $100.00 for another radio. When all their AM/FM radios work fine. That's right David E, or who ever you're, consumes still like their AM radio's! Why do you have a death wish for AM?

But you see that will never happen, because even Clear Channel doesn't believe their own brand of HD kool-Aid. After all, why would they bother wasting their prime cut of meat on HD, when all the advertising dollars are still going to AM/FM. Even Clear Channel doesn't have have the balls or enough confidence in their own HD stations, to risk their huge their investment in Howard Stern on a system with so few listeners or a future that's at best unknown and risky.

 

[ajc_trw]

As you might know, Howard Stern has begun negotiating a new radio contract and his campaign has started in a public forum on-air to Sirius XM Radio listeners.

The smartest thing Clear Channel could do is to hire Howard and devote his show content exclusively to HD. I bet you'd see a sudden surge of interest in HD radio.

You see besides all the technical crap and issues, generally the content on HD radio SUCKS! That's right I said it. The ads you hear promoting HD say hundreds of channels and no subscription fees. Remember, HD was originally created to compete against the enemy, satellite radio. And I guess we still are. But terrestrial radio failed to deliver content compelling and inspiring enough for consumers to rush out and spend $100.00 for another radio. When all their AM/FM radios work fine. That's right David E, or who ever you're, consumes still like their AM radio's! Why do you have a death wish for AM?

But you see that will never happen, because even Clear Channel doesn't believe their own brand of HD kool-Aid. After all, why would they bother wasting their prime cut of meat on HD, when all the advertising dollars are still going to AM/FM. Even Clear Channel doesn't have have the balls or enough confidence in their own HD stations, to risk their huge their investment in Howard Stern on a system with so few listeners or a future that's at best unknown and risky.

Howard Stern on HD-2 exclusively? ???

IMHO that is the only way they could sell HD radios in mass. Buy an HD radio so you can hear Stern for free. :-X :-\

Fortunately this will never happen. Awwww. ;D

 

[LynnW]

I'm sure Howie will cause the same explosive growth for HD radio that he did for Sirius. :

 

[RadeoEngineer]

He's over. Move on.

 

[ddsparxx]

Yawn.

 

[pocket-radio]

Yawn.

Yawn best describes content found on HD radios.

Seth Godin posted an article on the concept of over delivering. Turns out its cheap and an effective marketing technique. The current HD model relies on offering as little as possible and expecting big results.


http://sethgodin.typepad.com/seths_blog/2010/02/the-least-i-could-do.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/sethsmainblog+(Seth's+Blog)&utm_content=FaceBook

 

[dumber than a box of hair]

The smartest thing Clear Channel could do is to hire Howard and devote his show content exclusively to HD. I bet you'd see a sudden surge of interest in HD radio.

You're kidding, right? Having had one example of Howard Stern being hired to shore up a new technology, and having had it fail miserably, you think trying it again is going to come up with a different result?

I'd love some of what you're smoking.

 

[pocket-radio]

The smartest thing Clear Channel could do is to hire Howard and devote his show content exclusively to HD. I bet you'd see a sudden surge of interest in HD radio.

You're kidding, right? Having had one example of Howard Stern being hired to shore up a new technology, and having had it fail miserably, you think trying it again is going to come up with a different result?

I'd love some of what you're smoking.

Sadly you miss the point. With a well known name like Stern HD radio would have spin, there'd be talk on the street, both positive and negative. Right now HD has nothing!

 

[Savage]

I don't think anything Howard Stern does generates radio "street talk" any more. Outside of his core audience of 23 year old drywall installers smoking weed on their way to jobsites in rotted-out pickup trucks, Stern is dead in the water.

The only buzz he's generating is an obvious attempt at a publicity grab by promoting himself as a replacement for Simon Cowell on "American Idol."

Stern's entire act consists of: "Are those real??" Or: "Hey, you're hot. Would you sleep with my wife??"

Snore.

 

[davideduardo]

I don't think anything Howard Stern does generates radio "street talk" any more. Outside of his core audience of 23 year old drywall installers smoking weed on their way to jobsites in rotted-out pickup trucks, Stern is dead in the water.

You obviously don't know the degree to which Howard got terrestrial listening among 30 and 40 year olds and amoung more upscale listeners.

Stern's entire act consists of: "Are those real??" Or: "Hey, you're hot. Would you sleep with my wife??"

You obviously have not listened to Howard very much, either.

 

[TheBigA]

You're kidding, right? Having had one example of Howard Stern being hired to shore up a new technology, and having had it fail miserably, you think trying it again is going to come up with a different result?

This is exactly why I've been saying for years that great programming is not going to get people to buy HD or anything. I didn't buy my HDTV because the content somehow magically improved. The quality of the content is not the motivation. I just bought an iPhone, and the content had nothing to do with the purchase. People are simply not buying radios. They aren't buying satellite radios, AM/FM radios, internet radios, or HD radios. At least not to any large degree. The content is superfluous.

 

[Savage]

What, you're suggesting "Howard Stern" = "great programming?" I beg to differ. Even his pothead-base is starting to write him off as "boring and repetitive." He's the radio equivalent of some crazy guy in a tinfoil hat yelling obscene knock-knock jokes to strangers in Central Park.

I guess if you're drunk or hung-over enough, or dumb enough, anybody is funny.

 

[TheBigA]

What, you're suggesting "Howard Stern" = "great programming?"

No, I'm saying content, regardless of quality, doesn't get people to buy radios. I leave judgement about what's "great" to the consumers. They prove Barnum right every day.

 

[dumber than a box of hair]

The smartest thing Clear Channel could do is to hire Howard and devote his show content exclusively to HD. I bet you'd see a sudden surge of interest in HD radio.

You're kidding, right? Having had one example of Howard Stern being hired to shore up a new technology, and having had it fail miserably, you think trying it again is going to come up with a different result?

I'd love some of what you're smoking.

Sadly you miss the point. With a well known name like Stern HD radio would have spin, there'd be talk on the street, both positive and negative. Right now HD has nothing!

No, it's you who are missing the point. Einstein's definition of insanity was "doing the exact same thing over and over again, expecting different results." Stern's alleged popularity was not enough to rescue satellite radio from the steep precipice it has been resting on ever since it signed on, and his limited appeal (if it even still exists, now that he's been off everyone's radar since he went to satellite) is not going to be enough to rescue HD radio either. IOW, HD radio will continue to have nothing.

 

[TheBigA]

IOW, HD radio will continue to have nothing.

Once again, it doesn't matter what content HD has. It could have the absolute best content imaginable, and that would not be enough to motivate large numbers of people to spend $100 on a table radio.

 

[Play Freebird]

I don't think anything Howard Stern does generates radio "street talk" any more. Outside of his core audience of 23 year old drywall installers smoking weed on their way to jobsites in rotted-out pickup trucks, Stern is dead in the water.

You obviously don't know the degree to which Howard got terrestrial listening among 30 and 40 year olds and amoung more upscale listeners.

I guess this explains the demise of classical formats over the past 20 years. The well-educated, mature, upscale audience has switched over to Howard Stern!

 

[scanman1]

I've heard Howard's expressed an interest in being an "American Idol" judge. I really hope he gets the chance to do so; that would be entertaining television (and get Stern back into the public's eye)!

 

[davideduardo]

I guess this explains the demise of classical formats over the past 20 years. The well-educated, mature, upscale audience has switched over to Howard Stern!

This is not about "well educated" and "upscale" listeners. It's about the classical music listeners who have become so "mature" that they are in an extreme geezer demo, upscale or not, or they are dead.

Classical music has been less exposed to the last two generations of Americans than ever before, and the format appeal is mostly 65+ today. For commercial radio, that is unsalable. The LA classical station had its billing decline to about $3 million in its last year in the format, while a CHR did $60 million on a lesser FM facility.

So classical is not a good comparison. Things are very different today... as an example, Lexus uses Spanish language stations in LA, as the mark overindexes in sales to Hispanics there! So "upscale" is often a stereotype unmatched by reality.