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CallistoMoon

CallistoMoon

I'm Shane from California. I recently started working part time at KAHI in Auburn as an account executive. I've also been hanging out with Chris during our morning show, 6-9am so occasionally I can be heard as well. I'm also an engineer in my day job, so all of the engineering aspects of broadcast radio are a strong pull for me as well.

I have a life-long interest in radio, sparked by my dad. He worked as a broadcast DJ a few times in his early adulthood, plus he's a prolific HF ham radio operator. As a result I got started listening and talking on the radio via the ham bands from an early age. I hold an extra class ham license as well.

When not doing radio or software, I do live sound and live video for events. So I guess with my live event background and the live aspect of radio, I've spent most of my life gravitating to "live" things rather than focused on recording/studio/editing parts of the world.
 
Welcome Shane.

I had been on air and in programming for over a decade and then put in sales. I actually enjoyed sales once I got the hang of it.

My first 'teacher'/boss said to not worry about writing orders. Just go out and make friends and work for your friend's success knowing yours will follow.

I learned on my own that the first year is pretty much establishing trust. Think relationship, not selling. As you talk about their business and learn their likes and dislikes, you then know what of your station offers is right for them. Never sell anything you wouldn't buy yourself.

Let the business owner get to know you. Tell them something personal about yourself. It's what you'd tell a friend. When you reveal yourself, trust sets in. Without saying so, let your client know you're with them for the long haul.

Selling really is about the relationship.

Be curious and become a student of radio in general is always good. Watch for what works and what doesn't.

You say you are doing engineering. That's exceptional!

The two biggest needs in radio are engineering and sales. Those are the toughest positions to fill with a person that knows their stuff.

My first boss said if I ever quit learning, get out of the business. I think that's a fair statement. I'm still learning 47 years after my first job began and best yet, I'm still having fun. I'm passionate about radio and like people, so I get to see people all day about radio!

Enjoy radio and welcome!
 
b-turner said:
I learned on my own that the first year is pretty much establishing trust. Think relationship, not selling. As you talk about their business and learn their likes and dislikes, you then know what of your station offers is right for them. Never sell anything you wouldn't buy yourself.
Click to expand...

Thank you for the kind words and advice. From what I have learned so far, it is definitely all about relationships. I'm now going to our local Chamber of Commerce functions to meet the other businesses in my area and start relationship building.

b-turner said:
The two biggest needs in radio are engineering and sales. Those are the toughest positions to fill with a person that knows their stuff.
Click to expand...

Interesting that engineering is the other big need in radio. Sounds like I have a good niche worked out for myself!
 
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