A
And Awaayy We Go!!
Guest
I was out of town in the Carolinas when Howie came back. How did he justify his absence? Did he discuss his situation on-the-air?
spt87 said:Actually, shortly into the first hour of his first show back he mentioned having been out on "jury duty". Even now there are still joking references to his salary being high and I've also heard him mention that things were worked out to his satisfaction. Has been kept low key on air, though.
raccoonradio said:45, and I love listening to Howie, Laura Ingraham, and Phil Hendrie.
Why all the fuss over Howie? He does pretty well in ratings & billing--if
he didn't, they woulda said go ahead, go to morning drive on FM--see if we care.
Even if GOP won White House he'd still have a lot of things to talk about; as long as 98 per cent of
pols in this state are Dems and/or liberal, etc. Eroding audience? Actually with the elections upcoming
it should increase. May not be as big as Big Show, but if you're Entercom would you rather have
Howie in afternoon drive or Feinburg?
ChrisNH said:I refuse to subsidize Entercom stations, so I haven't tuned in WEEI or WRKO since the summer. And as much as I like Howie, I hate Entercom more. And I do like contributing to the continued decline in ratings at WRKO. It's fun seeing the numbers and knowing that I helped!
Wow, talk about a bad case of EDS...sorry to burst your bubble pal, but unless you have an Arbitron diary, or you are spending time seeking out people who do, you have no effect on WRKO's numbers at all. Also, you read way too much of Maloney's Baloney (a far more apt title for his blog than "Save WRKO", btw). Finneran is challenged for sure, but his cume has increased among A25-54 and his numbers in certain demos now exceed the former TP occupant. Additionally, Finneran's connections and ability to sell advertisers have brought more $ to the station in AM drive than the station has seen in some years. Not to mention the fact that he commands a higher average unit rate than the previous show and the sponsorable features are in greater demand. As far as the actual show, I enjoyed the Major Garrett segment (it started already) and when he talks politics in general, he's not too bad. That said, still way too many personal references, "and the likes" and non-confrontation for my liking, but the guy is nine months into his radio career, so he should get a little slack.
Does WRKO have a long way to go? You bet, and I think you have a point in your criticism of Howie's show, but now that he is back, the station is regaining the advertisers lost when he left. Revenue wise, Entercom will once again have an up year in a down market, so they must be doing something right. (I suppose one could argue that it is the Red Sox, but hey, didn't Greater Media think they signed them too?)