Once the Red Sox season starts most games will be 7 pm starts and it's said that the 6:30 pm pregames
would run on WEEI. But you have to wonder: WRKO could have Howie run till 6:30 pm and then have the
pregame show on 680 (the other affiliates on the Howie network could run "best of" segments for that last
half hour).
Or:
--Howie 2-6 pm IF they can get away with chopping off Rush's last half hour. Radio-Equalizer says though that among 25-54, Rush's audience in Boston has doubled, so between that fact and a "must carry all 3 hours
of Rush" stipulation, maybe that won't happen. But if they could pull it off, make Howie 2-6 and have the
first hour be local talk. (Then again, other Howie affiliates in MA like WHYN, WEIM, and WXTK might not be able to carry it, unless they carried that hour tape delayed at 6 pm) Then from 6-7 pm WRKO could do an hour
long Sox pregame (have a half hour of sports talk if need be, while WEEI runs their instant replay...)
Then again some Sox games start at 7:30, 8, or 8:30 pm, but most do start at 7. Since WRKO seems
to be running promos about carrying the Sox every 15 minutes, and they're convinced it could be a big
moneymaker, adding Sox content starting at 6:30 or even 6 pm could be a smart move. And a slogan
change to "Sox and Talk" or something similar...
would run on WEEI. But you have to wonder: WRKO could have Howie run till 6:30 pm and then have the
pregame show on 680 (the other affiliates on the Howie network could run "best of" segments for that last
half hour).
Or:
--Howie 2-6 pm IF they can get away with chopping off Rush's last half hour. Radio-Equalizer says though that among 25-54, Rush's audience in Boston has doubled, so between that fact and a "must carry all 3 hours
of Rush" stipulation, maybe that won't happen. But if they could pull it off, make Howie 2-6 and have the
first hour be local talk. (Then again, other Howie affiliates in MA like WHYN, WEIM, and WXTK might not be able to carry it, unless they carried that hour tape delayed at 6 pm) Then from 6-7 pm WRKO could do an hour
long Sox pregame (have a half hour of sports talk if need be, while WEEI runs their instant replay...)
Then again some Sox games start at 7:30, 8, or 8:30 pm, but most do start at 7. Since WRKO seems
to be running promos about carrying the Sox every 15 minutes, and they're convinced it could be a big
moneymaker, adding Sox content starting at 6:30 or even 6 pm could be a smart move. And a slogan
change to "Sox and Talk" or something similar...