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Hows the "new" Q frequency

A

alex4490

Guest
I was wondering how the new Q100 frequency @ 99.7FM doing? Is the signal that strong. Looking foward to March 18th to listen to them at the new 99.7FM. Maybe it's me, i think 99.7 fm is an interesting frequency dial to be on regarding as a CHR station....
 
alex4490 said:
Maybe it's me, i think 99.7 fm is an interesting frequency dial to be on regarding as a CHR station....

How so? Remember, 99X was CHR Power 99 before that.

I still see the occasional old Power 99 sticker around town...
 
alex4490 said:
I was wondering how the new Q100 frequency @ 99.7FM doing? Is the signal that strong. Looking foward to March 18th to listen to them at the new 99.7FM. Maybe it's me, i think 99.7 fm is an interesting frequency dial to be on regarding as a CHR station....


It has a huge signal.
 
It has a huge signal.
[/quote]

When are you all going to understand that signal strength is not the deciding factor how well a station does, but what CONTENT (not contest btw) is delivered to the masses!

If this was the case then why are the 6 100k licensed stations not 1-6 in the ratings?

In the Fall book (12+) 5 stations in the top ten power strength was 50kW or lower, this includes 1 AM and 4 FM's,including one at 3kW.
 
The big signal certainly gives Q100 the potential to grow its audience. But Q has been a 1-daypart station ratings-wise. With the cookie-cutter Cumulus CHR format after morning drive ends, I'm not sure the audience will automatically grow more than slightly with the 99.7 signal.
 
RoddyFreeman said:
The big signal certainly gives Q100 the potential to grow its audience. But Q has been a 1-daypart station ratings-wise. With the cookie-cutter Cumulus CHR format after morning drive ends, I'm not sure the audience will automatically grow more than slightly with the 99.7 signal.

I think that most of their growth will be from trying to take share from Star 94 and the Beat (both of which are vulnerable--especially The Beat, which is odd for a Cox station in their home market), not by increasing their signal range. They might pick up more "listen while you work" share with the stronger signal that can more easily penetrate office buildings, though. Again, they will be competing with Star 94 in that respect.
 
95.5 The Beat's signal is really bad in certain parts of downtown Atlanta. I'm amazed The Beat is "beating" both Star and Q in the ratings, but its a testament to Atlanta being one of the world's Hip Hop capital (besides, 95.5 The Beat has some of the best liners in town).

Both Q-100 (at 99.7) and Star 94 have amazing signals. Get this, I already started picking the signals up south of Athens...Tennessee! A good 3 hours away from the ATL! The signals faded in and out, but that's really impressive. It was pretty easy to pick up their signals along the Appalachians, and in Dhalongea, which is 2 hours north of Atlanta. Atlanta's 100.5 FM on the other hand wasn't audible yet in Gainesville, Ga while 99.7 easily was. Again, this is in my car, which has an amazing tuner, and where I was able to pick up Q-100 and Star 94 a good three hours north of Atlanta. That's the power of the 99.7 FM signal.

There's a few other stations in the south that have a true blowtorch of a signal. For example, Kiss 95.1 Charlotte can be picked just south of the Tri-Cities in TN....a good 4 hours drive from Charlotte, not to mention the fact that there's Electric 94.9 in the Tri-Cities (another station with a pretty monstrous signal).

I think Q-100's strength lies in the fact that it has a strong morning show, that Q plays a LOT more music in the afternoons when compared to Star, and Q-100 doesnt sound too conservative music-wise at night (though Star 94 is starting to catch up). Whats holding it back, as others have stated, is the cookie-cutter programming approach of Cumulus. it's an approch that works very well in places like Houston and Huntsville, and is a disaster in places like Savannah.
 
Star 94 and Q100 have comparable big signals. Star has slightly more wattage; Q has slightly more antenna height. Q goes a few miles more toward the north; Star goes a few miles more toward the south.
 
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