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Hubbard Testing All-Digital AM on WWFD

Fading? That fade started back in the 80's. Those who still see the value in AM these days are either over 55, DXer's, or who are licensees of AM stations.

I think some of the DXer's have a beef with the hybrid digital 30 kHz bandwidth. The digital-only 20 kHz bandwidth might be an easier sell, given that it would be less likely to cause interference to adjacent stations.
 
I think some of the DXer's have a beef with the hybrid digital 30 kHz bandwidth. The digital-only 20 kHz bandwidth might be an easier sell, given that it would be less likely to cause interference to adjacent stations.

Sure, but DX'ers represent .0001% of relevant radio listening, so their concerns have never even moved the needle when it comes to acceptance of AM-HD or not. Listeners have been abandoning AM for years. The vast majority of Millennial's that aren't hobbyists don't even know AM radio exists.
 
Sure, but DX'ers represent .0001% of relevant radio listening, so their concerns have never even moved the needle when it comes to acceptance of AM-HD or not.

There are the accidental DX'ers, that consider sky-wave at night as an annoyance that interferes with their local station. They will probably appreciate the 10 kHz of "breathing room" that the smaller digital-only signal would take on the radio dial, even if they don't understand why.
 
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Dave Kolesar provided me with a little update on the status of WWFD today. Here it is:

"We've finished optimizing the main transmitter and the antenna system, so I believe that the coverage is the best we can make it. As soon as we got fast receiver acquisition working (radio locks within about 1.5 seconds), we showed up in the Frederick Spring 2019 ratings:

https://ratings.****************/content/arb528

We've had the 94.3 FM translator for the past two years, and 820 as The Gamut was analog from 2013-2018, and it had never "moved the needle" in the Nielsen ratings until now. About 25% of cars on the road in the area have HD. I really think that people are starting to find us as a digital station!"
 
I agree. I think it shows all-digital AM is a way to grow an audience on medium wave, at least when the marketplace supports it. Perhaps we'll start seeing AM stations in other large markets go all-digital soon.

Not likely. Why spend on technical transmission facilities when nobody (Okay, "nearly nobody") is buying radios unless they are attached to things like automobiles.

The bulk of the population has moved beyond buying single function devices like radios and demand single devices that are notepads, message centers, mailboxes, phones, video screens, audio players, game players and much more.

The only places where dramatic hardware transformations have occurred are ones where the government controls broadcasting or is the major player in the field. Examples are England, Sweden, India.

India is currently building a vast network of medium wave stations running up to a megawatt using DRM. They can do it because that nation controls most broadcasting. Same goes for DAB in a few European nations.
 
Dave Kolesar provided me with a little update on the status of WWFD today. Here it is:

"We've finished optimizing the main transmitter and the antenna system, so I believe that the coverage is the best we can make it. As soon as we got fast receiver acquisition working (radio locks within about 1.5 seconds), we showed up in the Frederick Spring 2019 ratings:

I'll make a significant bet that at least 90% of the listening is to the translator.
 
I agree with this sentiment. The band used by AM has limited bandwidth, but I think it has enough bandwidth in a normal broadcast channel for useful programming. AM band capable HD radios seem widely available on the auto market now. The choices of portable and tabletop radios is very limited, but I think that is a niche market anyway. The Golden Age of Radio is far away in the rear view mirror now. The AM band is just another medium for audio programming that has to compete with the FM band, Satellite radio, Smart Phones and Smart Speakers.

I think WWFD is taking the right approach. Broadcast digital-only. Using hybrid mode just uses too much bandwidth. I might be wrong but it seems like a lot of "AM" listeners are listening through FM translators these days. The AM broadcast is being used as a placeholder for the license. Given that, it seems like going digital in the AM band isn't necessarily that risky from the standpoint of listenership. It's more that the capitol investment for the digital broadcast facilities is the risk.

On the other hand, not investing in HD AM radio will just steepen the decline of the AM radio band. Audio programming listeners will just switch to other media for their audio programming. I don't think listeners will stay on the band if stations stick to analog broadcasts. That's my two cents.

I've listened to AM HD done right and it sounds good but not better than the 32 or 64Kbps Internet feed from the same station. With the HD radios available today, does AM all-digital sound better than a hybrid broadcast? Again, my question is with the radios today?
 
I've listened to AM HD done right and it sounds good but not better than the 32 or 64Kbps Internet feed from the same station. With the HD radios available today, does AM all-digital sound better than a hybrid broadcast? Again, my question is with the radios today?

I have not heard an all-digital signal before (anyone in DC?), but the P3 channel rate of MA3 (all-digital) is 20 kbps versus 16 kbps for MA1 (hybrid). I'd imagine that would have to make a difference. As a practical matter, I'd imagine putting all the transmitter power into the digital signal would make reception more reliable for the listener.
 
16 or 20 kbps, either way it ain't enough for anything remotely "high fidelity". But it's probably still an upgrade for listeners versus the usual sub-5 kHz audio they get in car listening on AM now.

People have shown that they think SiriusXM's sound quality is "great" so obviously most listeners haven't the slightest clue of what music should actually sound like, which may work to AM HD's advantage.
 
This is an excerpt from a Radio World article:

"At this time, the AM HD Radio system does not offer the framework to provide these services, as all the data must be used for the audio codec. There is also considerably less bandwidth to allocate for this process, which would decrease audio quality. MA1 Core Only mode offers 20 kbps, MA1 Full Hybrid mode offers almost 37 kbps, and MA3 All Digital mode offers nearly 40 kbps."
[...]
https://www.radioworld.com/news-and-business/artist-experience-and-album-art-via-hd-radio
 
16 or 20 kbps, either way it ain't enough for anything remotely "high fidelity". But it's probably still an upgrade for listeners versus the usual sub-5 kHz audio they get in car listening on AM now.

People have shown that they think SiriusXM's sound quality is "great" so obviously most listeners haven't the slightest clue of what music should actually sound like, which may work to AM HD's advantage.

When you factor in road noise while driving, I'm not sure most people will notice the difference. I think the key thing people notice is static while listening to analog services, particularly on AM.
 
16 or 20 kbps, either way it ain't enough for anything remotely "high fidelity". But it's probably still an upgrade for listeners versus the usual sub-5 kHz audio they get in car listening on AM now.

This is an excerpt from a Radio World article:

"At this time, the AM HD Radio system does not offer the framework to provide these services, as all the data must be used for the audio codec. There is also considerably less bandwidth to allocate for this process, which would decrease audio quality. MA1 Core Only mode offers 20 kbps, MA1 Full Hybrid mode offers almost 37 kbps, and MA3 All Digital mode offers nearly 40 kbps."
[...]
https://www.radioworld.com/news-and-business/artist-experience-and-album-art-via-hd-radio



Based on the Radio World article, I think that might be per-channel, so stereo should be around 32-40 kbps total.
 
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Based on the Radio World article, I think that might be per-channel, so stereo should be around 32-40 kbps total.

That's getting better, but with the ancient codec they use it's still not going to be great. I'm surprised there'd be two channels of audio supported, instead of going with some sort of pseudo-stereo deal to save bits.
 
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