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Huge Month For Hot 95.7 In The Ratings - Congrats!

C

CHRles

The station is closing in on the legendary 104 KRBE as Hot 95.7 jumps a full share, and increased its cume by almost 200,000.
At the same time KRBE actually managed to increase its cume to over 1.5 million listeners, as well as jump three tenths of a share.
 
distortion1 said:
I'd like to see the 18-34 breakdown... target demo.

6+ doesn't say much since Hot is heavy younger, KRBE is heavy older.
Click to expand...

Yea, friends in the CBS building recited some jaw dropping 18-34 numbers to me.. don't remember them off the top of my 'noggin. But many dayparts at HOT are beating KRBE in all 18-34 breakdowns and in teens. At HOT, Mornings and Middays made a nice jump, Afternoons is HUGE and beating KRBE and so is nights.

KRBE has dominating ratings in Morning drive...really noone close.

It seems to me thet Roula and Ryan are carrying KRBE all the way. Without them, ratings shows that KRBE wouldn't have much of a chance to HOT. R&R have mornings on lock for the battle...but the other dayparts are far under HOT.

BTW, nice jump for KBXX as well...although I have not heard those breakdowns.
 
Goober: Jaw-dropping. You're familiar with the concept of sampling? HOT is not taking away listeners permanently from KRBE (a heritage station) in any daypart so far. Let things shake out, and it could be a year or more before they finally do. Were you around for the KRBE/93Q wars of the '80s? Who won that one in the long run?
 
michaelshiloh said:
Goober: Jaw-dropping. You're familiar with the concept of sampling? HOT is not taking away listeners permanently from KRBE (a heritage station) in any daypart so far. Let things shake out, and it could be a year or more before they finally do. Were you around for the KRBE/93Q wars of the '80s? Who won that one in the long run?
Click to expand...


well, 93Q flipped to Country back in 90 or 91 and KRBE is still here with same format.
 
michaelshiloh said:
Goober: Jaw-dropping. You're familiar with the concept of sampling? HOT is not taking away listeners permanently from KRBE (a heritage station) in any daypart so far. Let things shake out, and it could be a year or more before they finally do. Were you around for the KRBE/93Q wars of the '80s? Who won that one in the long run?
Click to expand...

I agree! Sampling is a big picture. This is great competition for the market! :) But I can't seem to shut out that since the KKHH launch... KRBE has been SLOWLY trending downward in the breakouts. Not ONCE have they trended back up. That does count for something, giving credit to KKHH. And now, it seems to all starting to come to a head, so to speak. This is interesting nonetheless.
 
You can thank the britney spears stunt HOT pulled for the ratings jump. To me, this question is beginning to pop up more: Could Hot end up taking the #1 spot from KRBE in the near future??

Hats off to the folks at HOT. Congrats!!!
 
mr.ric said:
You can thank the britney spears stunt HOT pulled for the ratings jump. To me, this question is beginning to pop up more: Could Hot end up taking the #1 spot from KRBE in the near future??

Hats off to the folks at HOT. Congrats!!!
Click to expand...

The Brit 95-7 stunt was on March 30th, so that's not really what's effecting these ratings. Those will show on the April ratings.
 
distortion1 said:
The Brit 95-7 stunt was on March 30th, so that's not really what's effecting these ratings. Those will show on the April ratings.
Click to expand...

but within the few days before the britney spears stunt (March 26-29), they were saying they were going off the air, trying to get more people to listen throughout that weekend. I was saying THAT probably could've helped HOT's March ratings, not just the britney day alone.
 
mr.ric said:
distortion1 said:
The Brit 95-7 stunt was on March 30th, so that's not really what's effecting these ratings. Those will show on the April ratings.
Click to expand...

but within the few days before the britney spears stunt (March 26-29), they were saying they were going off the air, trying to get more people to listen throughout that weekend. I was saying THAT probably could've helped HOT's March ratings, not just the britney day alone.
Click to expand...

The residual cume into April should have a larger effect.
 
Because the music on HOT is younger sounding and more rhythmic leaning while KRBE is more of an adult CHR both stations might be able to co-exist and both do well for a long time to come. Not having identical music will work to both stations advantage.
 
Jay F said:
Not having identical music will work to both stations advantage.
Click to expand...

Not with the newly tuned KHMX.  KHMX is gonna be a bit younger (not CHR young) in delivery and music choice...you can hear it starting already musically. An actual real HOT AC...what a concept!

KHMX is going to attack the upper end of KRBE while HOT is attacking the teen and 18+ end.  It's a 1 - 2 - Punch that could leave KRBE in a tough spot leaving it with an identity disorder and complex.  Which they are already in to begin with over the past year.  Financially and listenership has decreased on KRBE not only from the state of the economy, but with obvious direct competition.

Man, Houston radio is getting good with competition!  :)
 
kirby said:
HOT should have gotten a boost from the demise of Party 93.3.
Click to expand...

True. I know it definitely helped The Box though.

GooberVision said:
Man, Houston radio is getting good with competition! :)
Click to expand...

I'll agree with you 100% if we got an urban to compete against The Box again, this time, the right way.
 
Hot had an exceptional March monthly especially in the 18-34 demo. These are adults 18-34 AQH rankings AM (KRBE #3 / KKHH #8), MD (KRBE #4 / KKHH #5) and PM (KKHH #3 / KRBE #6). Women 18-34 ranking AM (KRBE #1 / KKHH #7), MD (KRBE #1 / KKHH #4) and PM (KKHH #3 / KRBE #4). Now I think KRBE is programmed more to the 25-44 demo (skewing women) and more of Hot AC leaning CHR. It's also closer to the money demos. You can't make a living selling 18-34 numbers exclusively. Adults 25-44 AQH rankings AM (KRBE #5 / KKHH #14), MD (KRBE #6 / KKHH #14) and PM (KRBE #7 / KKHH #8). Women 25-44 rankings AM (KRBE #1 / KKHH #11), MD (KRBE #2 / KKHH #12) and PM (KRBE #2 / KKHH #6). Now, KHMX could give KRBE trouble if and only if it gets corrected musically. It should be a fun thing to watch. Competition makes them all stronger.
 
Maybe this will help show Mr. Jan Jeffries back in Atlanta that not ALL Cumulus Top 40 stations need to sound the exact same. Maybe, just MAYBE they each have different listeners!! :eek: I know, I know...a shocker.
 
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