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Huh?? WHAT did you say? (KQMV TOH)
- Thread starter LITTLEBOYBLUE
- Start date
I listen to this station every morning and I can hear the ID perfectly. Maybe it’s just something on your end?
Actually, that's a problem for me. A childhood ear infection left me with hardly any highs in my left ear. To this day, most women's voices turn into a muffled mush when the woman (or audio source) is on my left. At work, I made sure any female coworker seated near me was on my right. All things considered, I don't consider this a handicap. I can't hear annoying birds chirping while I'm trying to sleep, nor do buzzing mosquitoes make any sound so long as I'm sleeping on my right side.
".. tonight at 530 on KSKO after alaska news nightly". i say that so much that after someone says "all things considered" thats the next thing that comes to mind immediately
I'm sorry that happened to you and glad you've found upsides.
Yeah, when I was at CapRadio, that was a thing for me too. If I said it in conversation, the phrase was always followed by:
"On listener-supported CapRadio, your NPR station, 90-point-9 Sacramento."
The Bellevue part of it is spoken so fast that it almost sounded like "W" to me, but I could clearly hear "KQMV" and the other cities. My hearing isn't so wonderful either, thanks to sitting next to too many police and fire scanners 40-45 years ago.
I hear "KQMBell-U-Seal-acoma". It sounds like they used digital time compression on what was already a recording of someone talking fast, and the result is missing parts of syllables and comes out garbled.
even on my iphone speaker, i hear "KQMV Bellvue Seattle Tacoma" just fine. Now, if it werent for the power of suggesiton, that V could sound like a B because its said so quickly.. and i dont like what iphones do to audio sometimes.. ive had stereo audio mix downs like this sound not as good (music way too over the speech, but listening on studio speakers or headphones, its mroe than fine... and the iphone does a number on some of my SW DX audio that is noisy)
But this sounds ok even on just my phone
But if you're going to rush it to the point of near-unintelligibility, then why bother to add on extra cities that aren't part of the legal ID? Just say "KQMV Bellevue" and be done with it.
It's been a while since I've seen updated research, but 'community mentions' test well with listeners. A couple stations I worked at we had rolling ID's which started with the community of license, then every hour we would mix up other communities in the area after the licensed community.
In this case, it would be: KQMV/Bellevue, Kirkland, Tacoma. The following hour it might be KQMV/Bellevue, Dreadful (Federal) Way, Kent, Auburn. The next hour might be: KQMV/Bellevue, Monroe, Edmonds. Etc...
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Same as stations changing the towns they give current temperatures for at the end of their weather breaks. It's easy to do, and nobody's going to hold your feet to the fire if you fake them; you're giving your listeners in those places a sense that the station knows you're there and cares about you. I remember being told by a jock at a station in Syracuse that her station never actually checked the weather in Manlius, Liverpool, Skaneateles, etc. They just added or subtracted one to three degrees from the official temperature at the Syracuse airport, making sure no two places in any one update had the same temp.
KPNW Did this during its short lived appearance
I heard Yanni.
TV stations got in on the act, too. Today it's fairly common for the ID at the bottom of the screen to read something like "KGO-TV San Francisco, Oakland, San Jose".
In the 80s, WNBC decided to use the intro to Live at 5 to work in its community mentions:
And in the early 90s, KNBC did the same with some of its promos:
Seems like only the OP had issues with hearing the TOH. Hey, I've got an idea! Let's do the typical Internet thing and start the rumor that if you play the attached KQMV TOA ID backward, it says: 'I killed AAA in Seattle'.
The locals know it as Felony Way. LOL
The Saga stations up here in Bellingham regionalize their legal IDs. It is a rolling one like you had mentioned. I think they have some 20 or 30 smaller communities in NW WA and SW BC that get mentioned, two at a time, after the COL. I know they are looking to sell regionally so this is a bit of a sales tool as well.
Nowadays the only people who care about legal ids are radio nerds and some bureaucrats. No one else. Listeners, thanks to streaming info and knowing how to use google, know who theyre listening to.
Depending on the station, the overall imaging, the format and what kinda attitude im trying to portray on the air, I'd probably bury/hide the legal id these days.
When I ran an AM in Florida I'd "hide" the legal id in the traffic/weather reports i'd do live.. I did traffic first, then weather and ended it by saying "thats your brevard county traffic and weather together.... it's currently 81 in melbourne, 79 in vero beach 80 in titusville and your current WTIR
Cocoa Beach temperature is 79
when i was on air in Western PA, we ran ABC new 5am to 7pm 7 days a week, just the 60 second report via FTP download. One day i realized we were slowing the music way down and killing the mood/flow when wed go from song, voice ID back into song... so i found a Reel World Jingle that sang "ninety seven fivveee the hounnnd..... saint marrys" and I sent it to the voice guy and had him voice an obvious but quick "WDDH" between the hound and saint marys... legal id kept the music flowing.
Where I work now, we proudly announce the legal.. because who we are and where is so incredibly important and our whole identity
Depending on the station, the overall imaging, the format and what kinda attitude im trying to portray on the air, I'd probably bury/hide the legal id these days.
When I ran an AM in Florida I'd "hide" the legal id in the traffic/weather reports i'd do live.. I did traffic first, then weather and ended it by saying "thats your brevard county traffic and weather together.... it's currently 81 in melbourne, 79 in vero beach 80 in titusville and your current WTIR
Cocoa Beach temperature is 79
when i was on air in Western PA, we ran ABC new 5am to 7pm 7 days a week, just the 60 second report via FTP download. One day i realized we were slowing the music way down and killing the mood/flow when wed go from song, voice ID back into song... so i found a Reel World Jingle that sang "ninety seven fivveee the hounnnd..... saint marrys" and I sent it to the voice guy and had him voice an obvious but quick "WDDH" between the hound and saint marys... legal id kept the music flowing.
Where I work now, we proudly announce the legal.. because who we are and where is so incredibly important and our whole identity
I used to just subtract a degree, read out the three random settlements in the coverage patch, and then add a degree for "and here at the studios, it's...". It's always a bit hotter in the town.
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