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Hum FM sister station?

Venturing into the southwest parts of the Houston market recently I’ve noticed that the 103.3 (K273DO) and 103.5 (K278DA) translators now have separate programming. A few months ago they appeared to be simulcasting, and I think Radio Zindagi was on 103.3 before that. I didn’t get to listen long enough to figure out what was what, but it appears the 103.3 signal is being leased out for block programming.

Website for 103.3 is here: HoustonFM 103.3

Click on “Media Kit” and there is a expanded overview of the operation.

No idea of what the originating station for 103.3 might be. I think 103.5 is still originated by KGOL 1180, but will have to double check on that.

At my NW Harris County location 103.3 is the KNTH translator, and 103.5 is a mishmash of K278DA, KCYB, and a little bit of KYBY.
 
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