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Hummer Promotion gone wrong!

B

Bakerfieldradio

Guest
So what are your thought's on Play 103.9 April fools hummer promotion gone wrong?
Do you think she the "listener" should be compensated for not realizing the obvious?

Do you think she didnt listen to promo being run closely enough?

Did play's promotion department word the promo spot that was cut wrong and not emply enough to keep them out of legal trouble but at the sametime give away the joke?

Is play and its management staff just wrong all together and did not plan the promotion out well enough before executing it?
 
> So what are your thought's on Play 103.9 April fools hummer
> promotion gone wrong?
> Do you think she the "listener" should be compensated for
> not realizing the obvious?
>
> Do you think she didnt listen to promo being run closely
> enough?
>
> Did play's promotion department word the promo spot that was
> cut wrong and not emply enough to keep them out of legal
> trouble but at the sametime give away the joke?
>
> Is play and its management staff just wrong all together and
> did not plan the promotion out well enough before executing
> it?
>
Greedy Prize pig that got burned and was made a fool for thinking that she was really getting a brand new H2 on April 1st... She should have looked on the calander to check what the day was... I never heard them say Hey come and get a brand new hummer h2 on april first.. I did hear them say on next friday morning at 720 am were giving the h2 away.. That friday was APRIL FOOLS DAY... What idiot doesnt know the calander.. . So in my eyes the listening prize pig was dupped.. Where is the second winner? they gave away 2 H2's why isnt she complaing????? It all comes down to common sense if you hear them say next friday were giving this away your best bet would be to look at the calanader...

So to my good friend Dirty the show must go on and the prize pig will be roasted.. Great bit. Reminds me of the time we did the $100 dollar bill drop from the KISV studios in 1998 on 19th street when we gave out invoices stating that we are giving out $100 bills to all of our listeners on this day was a great bit TV coverage was great... The people seen that they were invoices and that they owed us $100. They raised hell and wanted to tear up the building but it was a great April fools joke and the show went on... We didnt see any law suits or anything like that. So people are just out for a quick buck or quick fix... Next time people need to listen better and think ahead before you jump the gun... My props to KBDS and those guys.. Great bit and the show will go on.......
Alex G!
 
> > So what are your thought's on Play 103.9 April fools
> hummer
> > promotion gone wrong?
> > Do you think she the "listener" should be compensated for
> > not realizing the obvious?
> >
> > Do you think she didnt listen to promo being run closely
> > enough?
> >
> > Did play's promotion department word the promo spot that
> was
> > cut wrong and not emply enough to keep them out of legal
> > trouble but at the sametime give away the joke?
> >
> > Is play and its management staff just wrong all together
> and
> > did not plan the promotion out well enough before
> executing
> > it?
> >
> Greedy Prize pig that got burned and was made a fool for
> thinking that she was really getting a brand new H2 on April
> 1st... She should have looked on the calander to check what
> the day was... I never heard them say Hey come and get a
> brand new hummer h2 on april first.. I did hear them say on
> next friday morning at 720 am were giving the h2 away.. That
> friday was APRIL FOOLS DAY... What idiot doesnt know the
> calander.. . So in my eyes the listening prize pig was
> dupped.. Where is the second winner? they gave away 2 H2's
> why isnt she complaing????? It all comes down to common
> sense if you hear them say next friday were giving this away
> your best bet would be to look at the calanader...
>
> So to my good friend Dirty the show must go on and the prize
> pig will be roasted.. Great bit. Reminds me of the time we
> did the $100 dollar bill drop from the KISV studios in 1998
> on 19th street when we gave out invoices stating that we are
> giving out $100 bills to all of our listeners on this day
> was a great bit TV coverage was great... The people seen
> that they were invoices and that they owed us $100. They
> raised hell and wanted to tear up the building but it was a
> great April fools joke and the show went on... We didnt see
> any law suits or anything like that. So people are just out
> for a quick buck or quick fix... Next time people need to
> listen better and think ahead before you jump the gun... My
> props to KBDS and those guys.. Great bit and the show will
> go on.......
> Alex G!
>


Continuing to insult the person who won as a "prize pig" show's the maturity level that we're dealing with. The intent of the promotion was not to enhance or benefit the listener in any way. It was to draw in the listener and then humiliate them...and now that they fell for what was, in my opinion, a stupid "bush league" prank, you continue to insult them for being "dumb" enough to fall for it. Oh...wait..it's April 1st ...I guess it's time to let the uncreative losers see who they can sucker in....

Not a great bit....not even a good one...it just shows what a bunch of classless, small market wanna-be's we have here.

...and we wonder why radio suffer's from credibility problems.
 
> Continuing to insult the person who won as a "prize pig"
> show's the maturity level that we're dealing with. The
> intent of the promotion was not to enhance or benefit the
> listener in any way. It was to draw in the listener and then
> humiliate them...and now that they fell for what was, in my
> opinion, a stupid "bush league" prank, you continue to
> insult them for being "dumb" enough to fall for it.
> Oh...wait..it's April 1st ...I guess it's time to let the
> uncreative losers see who they can sucker in....
>
> Not a great bit....not even a good one...it just shows what
> a bunch of classless, small market wanna-be's we have here.
>
> ...and we wonder why radio suffer's from credibility
> problems.

I couldn't have said it better myself. The station acted stupid (even claiming you'd win a hummer with 21 inch rims) and lied to listeners - There was no "joke" or "prank" - They BLATANTLY lied to listeners!!! Period!

Time to get some professionals running that station and maybe they'd be more successful.
 
Whatever..Alex was right, and unless you have been a DJ yourself you don't know what a prize pig is anyway. I know our listeners are our bread and butter but Prize Pigs win on EVERY station, not just yours. Play 103.9 is a good little station, I don't know any of their DJ's , but I 've heard Dirty on other stations and seen him and he obviously doesn't have a "I'm gonna hurt the listener and make them feel stupid mentality".


> > Continuing to insult the person who won as a "prize pig"
> > show's the maturity level that we're dealing with. The
> > intent of the promotion was not to enhance or benefit the
> > listener in any way. It was to draw in the listener and
> then
> > humiliate them...and now that they fell for what was, in
> my
> > opinion, a stupid "bush league" prank, you continue to
> > insult them for being "dumb" enough to fall for it.
> > Oh...wait..it's April 1st ...I guess it's time to let the
> > uncreative losers see who they can sucker in....
> >
> > Not a great bit....not even a good one...it just shows
> what
> > a bunch of classless, small market wanna-be's we have
> here.
> >
> > ...and we wonder why radio suffer's from credibility
> > problems.
>
> I couldn't have said it better myself. The station acted
> stupid (even claiming you'd win a hummer with 21 inch rims)
> and lied to listeners - There was no "joke" or "prank" -
> They BLATANTLY lied to listeners!!! Period!
>
> Time to get some professionals running that station and
> maybe they'd be more successful.
>
 
Let me try to explain this to you another way so you can "get it" because it's obvious you don't......

The term "prize pig" is used "in house." It's not a term you use on the air. Yes, it refers to the listener that plays all station's contests but 99.9 percent of your listening audience doesn't know what a "prize pig" is.
Even if the winner WAS a "prize pig" your audience doesn't know that. Their only perception is that you screwed over the winner. What are you gonna do, go on the air and say, "yea, we lied...but it's okay cause the winner was just a prize pig anyway." .......I'm sure they'll understand.
Hey, maybe you can use that defense in the upcoming litigation!
"Yes, your honor we admit we commited fraud...but lets face it, the winner was just a prize pig."

Bottom line here.... if you run a contest that not only deceives your audience but then humiliates them, you will almost certainly alienate them. Let's just say their eager participation in your next contest will be minimal, that is if they're around for it anymore. You've heard of the boy who cried wolf, eh?
And then to add insult to injury you call them a "prize pig"?
Sounds like a little mis-direction at work to turn everyone's attention away from a poorly planned and executed promotion.

Oh and just a little FYI.....I have been in this business for the last 20 years and
I've seen better...but not much worse.



> Whatever..Alex was right, and unless you have been a DJ
> yourself you don't know what a prize pig is anyway. I know
> our listeners are our bread and butter but Prize Pigs win on
> EVERY station, not just yours. Play 103.9 is a good little
> station, I don't know any of their DJ's , but I 've heard
> Dirty on other stations and seen him and he obviously
> doesn't have a "I'm gonna hurt the listener and make them
> feel stupid mentality".
>
>
> > > Continuing to insult the person who won as a "prize pig"
>
> > > show's the maturity level that we're dealing with. The
> > > intent of the promotion was not to enhance or benefit
> the
> > > listener in any way. It was to draw in the listener and
> > then
> > > humiliate them...and now that they fell for what was, in
>
> > my
> > > opinion, a stupid "bush league" prank, you continue to
> > > insult them for being "dumb" enough to fall for it.
> > > Oh...wait..it's April 1st ...I guess it's time to let
> the
> > > uncreative losers see who they can sucker in....
> > >
> > > Not a great bit....not even a good one...it just shows
> > what
> > > a bunch of classless, small market wanna-be's we have
> > here.
> > >
> > > ...and we wonder why radio suffer's from credibility
> > > problems.
> >
> > I couldn't have said it better myself. The station acted
> > stupid (even claiming you'd win a hummer with 21 inch
> rims)
> > and lied to listeners - There was no "joke" or "prank" -
> > They BLATANTLY lied to listeners!!! Period!
> >
> > Time to get some professionals running that station and
> > maybe they'd be more successful.
> >
>
 
> Whatever..Alex was right, and unless you have been a DJ
> yourself you don't know what a prize pig is anyway. I know
> our listeners are our bread and butter but Prize Pigs win on
> EVERY station, not just yours. Play 103.9 is a good little
> station, I don't know any of their DJ's , but I 've heard
> Dirty on other stations and seen him and he obviously
> doesn't have a "I'm gonna hurt the listener and make them
> feel stupid mentality".

No one said he had that mentality. This was just jacked THE WAY IT WAS EXECUTED.

I've been a DJ, and a PD, and am now an OM... I've seen dirtier things happen in radio, but still doesn't justify these actions. There are FUN ways to pull off an April Fool's joke. This was not one.
 
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