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Hurban -- WXRT, WKSC Or WCKG?

P

PassDutch

Guest
My doubt would be XRT. Chicago's too staturated with 5 local rockers (Q101, Zone, Loop, XRT, Drive) & 2 rimshot rockers. If XRT dumped AAA for hurban, could Nine pick up the AAA format with Jack already established here? Could FM oldies arrive on 100.3? Stay tuned!
 
> My doubt would be XRT. Chicago's too staturated with 5
> local rockers (Q101, Zone, Loop, XRT, Drive) & 2 rimshot
> rockers. If XRT dumped AAA for hurban, could Nine pick up
> the AAA format with Jack already established here? Could FM
> oldies arrive on 100.3? Stay tuned!
>
rule wxrt and wckg out as hurban, infinity never placed a hurban station before, maybe wksc but why? and why should 100.3 go oldies? they had there best ratings ever on 100.3, the only possibility is viva, univison recently took off the lowest ratted stations in san francisco and fresno to hurban and in chicago viva is the lowest so they may be a possibilty<P ID="signature">______________
xxnate_doggxx (at) myway (dot) com
</P>
 
> rule wxrt and wckg out as hurban, infinity never placed a
> hurban station before,

Irrelavent, Infinity has some Spanish stations. So what? Whatever works in each market.

>>>>maybe wksc but why?

Why not? They are STILL billing less than Jammin Oldies was and it costs MORE to run a CHR format. That is 2 good answers. But honestly, it is questionable if they can bill the same or more with Hurban, at least at the beginning.

>>and why should
>> 100.3 go oldies? they had there best ratings ever on 100.3,

Look back a few years, they have had higher ratings than this.

> the only possibility is viva, univison recently took off the
> lowest ratted stations in san francisco and fresno to hurban
> and in chicago viva is the lowest so they may be a
> possibilty

Big problem here, Viva is lowest rated not to programming but signal. Replacing it with Hurban won't gurantee higher numbers. Or revenue.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
> > rule wxrt and wckg out as hurban, infinity never placed a
> > hurban station before,
>
> Irrelavent, Infinity has some Spanish stations. So what?
> Whatever works in each market.

Infinity has one Spanish station, El Zol 99.1 in Baltimore/Washington D.C., which programs a Spanish tropical format. But Infinity really does not have a clue what they are doing, all of the programming and the like is done by SBS.

And SBS has little experience with the Hurban format. While Univision and Clear Channel each have a few stations that are Hurban, SBS has one, Latino 96.3, which is currently in fear of losing it's transmitter site. They also own a station in Puerto Rico, Reggaeton 94, but I believe that programs only Reggaeton and not the Spanish hip-hop elements.

Univision, at present, seems to be flipping stations to Hurban, but in Chicago they are lacking a decent signal to do it on. Clear Channel seems to be the most confident in the Hurban format, and they've certainly got the signal to make it work (103.5). I'd guess that they are evaluating the progress of Mega 95.7 in Denver to see whether other Kiss FMs created during CC's Kiss-FM phase are worth turning into Megas.
 
> > > rule wxrt and wckg out as hurban, infinity never placed
> a
> > > hurban station before,
> >
> > Irrelavent, Infinity has some Spanish stations. So what?
> > Whatever works in each market.
>
> Infinity has one Spanish station, El Zol 99.1 in
> Baltimore/Washington D.C., which programs a Spanish tropical
> format. But Infinity really does not have a clue what they
> are doing, all of the programming and the like is done by
> SBS.


Infinity has a Spanish CHR in Fresno California. They used to be a FM Talk station with bad ratings.
 
> > > rule wxrt and wckg out as hurban, infinity never placed
> a
> > > hurban station before,
> >
> > Irrelavent, Infinity has some Spanish stations. So what?
> > Whatever works in each market.
>
> Infinity has one Spanish station, El Zol 99.1 in
> Baltimore/Washington D.C., which programs a Spanish tropical
> format. But Infinity really does not have a clue what they
> are doing, all of the programming and the like is done by
> SBS.

While the two long rimshot FMs Mega Communications operates in Washington got a 1.9 to 2 share, Zol gets a 2 share. Most expected a 4 share, so Infinity may not be happy.
>
> And SBS has little experience with the Hurban format. While
> Univision and Clear Channel each have a few stations that
> are Hurban, SBS has one, Latino 96.3, which is currently in
> fear of losing it's transmitter site.

Which is not a programming issue. They alredy have an alternate site ready.

> They also own a
> station in Puerto Rico, Reggaeton 94, but I believe that
> programs only Reggaeton and not the Spanish hip-hop
> elements.

There is no Spanish hip hop in the Hurban stations. There is English hip hop, and sometimes a bit of Spanish pop.
>
> Univision, at present, seems to be flipping stations to
> Hurban, but in Chicago they are lacking a decent signal to
> do it on.

Actually, all the Univision signals cover the HDHAs well. None is significantly lacking in signal to do a Spanish format.

> Clear Channel seems to be the most confident in
> the Hurban format, and they've certainly got the signal to
> make it work (103.5). I'd guess that they are evaluating the
> progress of Mega 95.7 in Denver to see whether other Kiss
> FMs created during CC's Kiss-FM phase are worth turning into
> Megas.

Clear Channel simply stole the format from Puerto Rico. They have no guarantee of sucess other than the amazing growth of the music genre.
 
>
> Infinity has a Spanish CHR in Fresno California. They used
> to be a FM Talk station with bad ratings.
>

And it was a Spanish pop station prior to retuning to the format. They also have a regional Mexican station in Fresno. The Pop station does worse as pop today than it did as talk.
 
Thw Two Stations Most Likely To Flip...

Are either talker WCKG FM, or Active Rocker WZZN. Both stations are doing well BELOW expectations. I think both have set a negative record for their respective formats...WZZN is the lowest Active Rocker on a full market signal, and the same can probably be said for WCKG where FM Talk is concerned.

WXRT on the other hand is UP in the ratings, ahead of Modern Rocker Q-101, tied with Classic Rocker WLUP, and has more then likely better demos then both of these stations (and WAY better demos then those of WZZN).
 
> They
> have no guarantee of sucess other than the amazing growth of
> the music genre.
>

Beg to differ.

It is called hiring a competent programmer that will hire a great supporting staff, and be in tune with the market, listeners, potential listeners and riding the amazing growth of the music genre.

While that is not a guarantee, it increases the odds of making it happen. <P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
The Hurban ship has sailed. Summer is almost half over and Reggaeton is of the moment and it's summer party music. By the time Univision or CC get to flipping one of their stations it will be fall and all the gang bangers will be indoors listening to bootleg CD's.

It would be hilarious if 'XRT flipped. All those hippies would go ape sh%*. But if they did flip 'XRT like they flipped Oldies, who really cares? As a music fan and someone who grew up on FM Rock in the '70s and '80s, real music fans listen to stations on the net or sattelite. Music radio is long dead.

And to that I say.........ELLA LE GUSTA LA GASOLINA!!!!!!!!!!!!!
 
> > They
> > have no guarantee of sucess other than the amazing growth
> of
> > the music genre.
> >
>
> Beg to differ.
>
> It is called hiring a competent programmer that will hire a
> great supporting staff, and be in tune with the market,
> listeners, potential listeners and riding the amazing growth
> of the music genre.

That, in Hispanic radio, would be a given. It may not be true of the gringo companies, but the Hispanic ones actually invest in good programming... local research, and talent.
>
> While that is not a guarantee, it increases the odds of
> making it happen.
>
 
> The Hurban ship has sailed.

Actually, the fleet is just coming into port.

> Summer is almost half over and
> Reggaeton is of the moment and it's summer party music.

No, it's not. "Summer" is a northern anglo concept. In most areas of Latin America, there is no summer or winter and no cultural bias about seasons. There is no White Chrismas, no surfing music.

> By
> the time Univision or CC get to flipping one of their
> stations it will be fall and all the gang bangers will be
> indoors listening to bootleg CD's.

Bzzzzt. Eject.

I just did a profile of reggaetón listeners in another market. Female: 27 years old, works in an office. Male: 28 years old (median) and works in service trade. No bangers at all.

Median age for reggaetón based staitons is 27, even in Pr where there has been one int he top 5 in San Juan for 6 years.
>
> It would be hilarious if 'XRT flipped. All those hippies
> would go ape sh%*. But if they did flip 'XRT like they
> flipped Oldies, who really cares? As a music fan and
> someone who grew up on FM Rock in the '70s and '80s, real
> music fans listen to stations on the net or sattelite.
> Music radio is long dead.

This is why 95% of all persons and 96% of all Hispanics listen to radio weekly, the same as 30 and 40 years ago.
 
Yesterday, I was hanging out with my Mexican friends (females, 26 and 33) who told me that they absolutely cannot stand reggaeton. They like the pop and rock on Viva, but when reggaeton comes on they flip to another station right away. Of course, this isn't necessarily indicative of most listeners for Viva 93.5/103.1, but it did raise eyebrows because they are in the target demo. However, we were at the Taste of Chicago where Univision had a small booth for Viva, La Tremenda, Pasion, y La Que Buena. There were quite a few people that were complaining with the staff about the inclusion of more reggaeton on Viva. Of course, the promotions team didn't have any answers and just shrugged their shoulders.

Which leads to my question: Is reggaeton a format that appeals mostly to Puerto Ricans and Carribean people, or does it really have broader appeal to Mexicans, South Americans, and Central Americans? Maybe they just have different tastes, but most of my Mexican friends (male and female) don't like it or don't have much of an opinion about reggaeton.

radioinfosignature.gif
 
> Which leads to my question: Is reggaeton a format that
> appeals mostly to Puerto Ricans and Carribean Latinos, or
> does it really have broader appeal to Mexicans, South
> Americans, and Central Americans? Maybe they just have
> different tastes, but most of my Mexican friends (male and
> female) don't like it or don't have much of an opinion about
> reggaeton.
>

Reggaetón is about the only genre that appeals equally to persons of all national origins in the 18-34 demo. the Houston reggaeton station is nearly 100% Mexican origin persons, and is now the #2 Hispanic station in 18-34. This type of prokfile fits other markets where reggaeton exists, like Miami, Fresno, LA, San Francisco, etc. In NY, the reggaetón listener is from every group in proportion to the percentage of NY Hispanics in that group.

The only difference is that reggaetón killed salsa and merengue in 18-34 in the Caribbean, and is killing pop elsewhere. When 6 of the top 10 songs on a CHR in Chile are reggaetón, you know what is happening
 
Re: All reggaeton

> However, we were at the
> Taste of Chicago where Univision had a small booth for Viva,
> La Tremenda, Pasion, y La Que Buena. There were quite a few
> people that were complaining with the staff about the
> inclusion of more reggaeton on Viva. Of course, the
> promotions team didn't have any answers and just shrugged
> their shoulders.
>

Listen this weekend for the Reggaeton 4th.... 3 days of non-=stop reggaeton on Viva.
 
Re: All reggaeton

> Listen this weekend for the Reggaeton 4th.... 3 days of
> non-=stop reggaeton on Viva.

LOL --I have no problem with reggaeton. I like a bunch of reggaeton songs. There's a reggaeton mix of Shakira y Alejandro Sanz "La Tortura" that I've been listening to a lot these days (gotta love that video!). I'm probably not going to be listening to Viva that much this weekend. But hey, I'm not the target demo anyway. Hehehehe...

Hmmm... this Viva tattoo that the promotions crew put on me yesterday is stubborn to remove!

radioinfosignature.gif
 
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