Kaiser Broadcasting
Sam Lit said:
WKBS TV was one of five UHF stations Kaiser Aluminum put on the air in 1964 in selected major markets. Kaiser had deep pockets and launched with state of the art video, recording and editing studios, locally at 3201 s. 26th St. in South Philadelphia in a custom built warehouse across from what was then the ARCO refinery (now Sunoco).
Kaiser Aluminum was a subsidiary of Henry J. Kaiser Company, Ltd., as was Kaiser Broadcasting.
WKBD, Detroit, followed by WKBS, Burlington, went on the air in 1965. Followed by additional stations in the late 60s and early 70s, for an eventual total of seven UHF stations (the then-legal maximum).
WKBD went on the air with a unique all sports format (with Red Wings, Pistons and Tigers games plus college sports, especially Big 10 contests involving Michigan or Michigan State), almost 15 years before the launch of ESPN.
The station subsequently added the pioneering Lou Gordon Program, which went into national syndication, and served as a prototype for current TV political talk programs. The program generated national headlines in 1968 when Gordon provoked then Michigan governor George Romney (father of current Massachusetts governor Mitt Romney) into saying he had been "brainwashed" on Viet Nam, forcing Romney from the race for the Republican presidential nomination (clearing the way for former vice president Richard Nixon).
In the 70s, WKBD (years before the launch of the original AMC or of TCM) launched a daytime schedule of classic pre-48 Hollywood films hosted by local broadcasting legend and former Warner Brothers contract player Bill Kennedy (still heard doing the opening narration on TV's classic "The Adventures of Superman"). Kennedy peppered the films with inside gossip and behind the scenes stories of the movies being shown and the actors appearing in them. Kaiser attempted to re-create the formula in Philly, launching an inferior copy with Bernie Herman as host. Bernie read a few books, but he hadn't been there and he didn't know the people personally - and it showed.
Kaiser Broadcasting was ahead of its time in many ways and finally died due to lack of profits. The company shut down WKBS in 1977. Field Communications bought out Kaiser's interest in the remaining stations in 1978. Other Kaiser companies were going through hard times during this period. Kaiser was forced to leave the auto industry leaving behind the Jeep nameplate, now owned by Damlier-Chrysler.
About the only break WKBS got before shutting down was the fact that KYW-TV (then an NBC affiliate owned by Group W) and WFIL-TV/WPVI (an ABC affiliate owned by The Inquirer and then Capitol Cities Broadcasting) consistently pre-empted several network shows, which channel 48 was able to pick up.