• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

I am just curious about....

b-turner said:
If a Golden Triangle station can serve as a rimshot of the Houston market, it is more likely a financial decision that may do more good than it seems. The Golden Triangle's stations, if all served the communities, would likely find not enough ad revenue for all to survive. If some can capture even a small portion of a nearby market, it is more likely all can survive financially as the number of stations after the same ad dollars allows the advertising pie to be sliced in to fewer pieces.
Click to expand...

That is a marvelous point.

All the Beaumont MSA stations together bill $10 million a year. There are 14 Houston market stations that each bill over $10 million a year!

Houston market radio revenues are nearly $325 million a year or thirty-two times the available revenue in the Beaumont-Port Arthur-Orange metro.

The three mentioned FMs that have turned their focus towards Houston together now bill twice the total billings of all the Beaumont stations. By staying out of the local Beaumont market, there is more proportional revenue for each of the remaining players. Beaumont is market 141 in population, but it is 154th in revenue and total revenue is not even keeping up with inflation... it's a no-growth market in terms of revenue, and the top 3 stations take over half of the local billings.
 
I realize what you said is true regarding city of license the fact that it is irrelevant. They should drop the hyphenated Beaumont - Houston or Port Arthur - Houston and just change it to Houston. It would be more realistic.
 
The FCC Rules make you ID with your city of license. This is perhaps the reason many stations bury the legal ID amid the final commercial break of the hour. I recall hearing KLDE, Lake Jackson, Houston said rapidly in the commercial break but on the hour the emphasis was on Houston's Oldies.
 
Saw a post on their Facebook page basic saying they're on air and to let people know where they can hear the station.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom