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I am not in radio so what is

  • Thread starter lifetimelistener
  • Start date

> "JACK"
>
It's a format that appears to be the flavor of the hour. A lot of stations are running full speed to put this format on the air in their town without understanding why it was successful in the market where it started. Radio, sadly, is a bunch of lemmings at times when it comes to formats, as is the case right now!
 
Before there was "Jack" there was "Jim".

The "Jack" format is a toned down version of the "Jim" format launched in Las Vegas in the late 1990's. "Jim" celebrated the masterful songsmithing of Jim Steinman, an incredibly talented songwriter and producer dedicated to the idea that if you don't go over the top you can never see what's on the other side. Meatloaf's "Bat out of Hell" was Steinman's first triumph, and since then he's used his unique production style on work from artists ranging from Barry Manilow to Pandora's Box.

Steinman's style celebrates excess. In Jim's world, if a song sounds good with two backup singers and a session band it will sound even better with the Mormon Tabernacle Choir backed up by the London Philharmonic. He also has a tendency to remake his own songs with multiple artists, reinterpreting the music each time to better fit the vocal range of the talent. An example would be "Original Sin", a song he first recorded with Pandora's Box, then re-recorded with Taylor Dayne for use in the soundtrack of "The Shadow", then re-recorded once again with Meatloaf, and then re-recorded with Michael Crawford and Bon-Jovi when it became part of the musical "Dance of the Vampires".

"Jack" takes the over-riding thematic unity of "Jim" and turns it on it's head, celebrating diversity and mediocrity instead of unity and excellence. It's the ultimate "Oh yeah, I remember that song" format, designed to jog the addled memories of an aging audience with nostalgic snippets of their glory days. In fact, I'd suggest that "Jack" is the soundtrack to the world of Springsteen's "Glory Days".

Your friend forever,
Biggus Dickus
 
> "JACK"
Jack is the format of the hour. It came about because some corperate genius came up with a way to compete with satelite and personal stereos. It is a format of music from all over the place. You might hear classic Dylan mixed with Uncle Kracker or the Beatles with Springsteen. The problem is, it usually runs jockless. So you don't get anything you wouldn't get off your car satelite or cd player except commercials. It will probably be a hit for a while then fade off. I guess I am just from the old school. Live and local is the only thing that is truly successful in radio programing - profit wise and programing wise in the long run.
 
JACK is the future of a Galaxy station that noone listens to, take your pick. HAVE A NICE DAY BOYYYYYYYYYYYYYYY
 
I sound like the opposite the “narrow casting” that is on today’s radio and is particularly true of cable TV and satellite radio!

Will somebody adopt the Jack format in Syracuse?

What station is likely to first try it in Syracuse?

Does a station save a lot of money by going both Jack and Jockless? Going Jockless can very dangerous, at least to male athletes!



> > "JACK"
> >
> It's a format that appears to be the flavor of the hour. A
> lot of stations are running full speed to put this format on
> the air in their town without understanding why it was
> successful in the market where it started. Radio, sadly, is
> a bunch of lemmings at times when it comes to formats, as is
> the case right now!
>
 
Jack is...

...the quintessential corporate response to iPod, satellite, and home-made CDs.

The beancounters have again embraced the Walt Kelly concept:

"We have met the enemy, and they are us."
 
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