GeorgeKramer said:
The mainfesto has been found.
It aired on 2/15/11, meaning Brad's run at taking out Entercom Buffalo didn't even make it to 5 months.
Enjoy:
http://t.co/Mmadxvf
Everyone knows I'm an outsider here. But the almost-always-colorful posts re: WECK over the past months have piqued my interest, and when the All Access piece was posted, I came back to this thread and clicked on the manifesto.
Although I didn't have a stopwatch...it seemed like it was four minutes or more before Brad started getting into any of the meat of his subject matter, and a good
twenty minutes (including a stopset) to actually get to the manifesto.
Much of the sixteen minutes inbetween sounded like sour grapes..."Entercom fired me and I'm gonna get back at them...they're the big mean corporate monster outsourcing local jobs but we're gonna be live and local...oh except Dennis Miller is coming up at 1:00".
With all due respect to everyone on all sides of the issue...this just sounds like bad radio to me. Pure and simple.
And the one thing I don't remember hearing
at all was how WECK's being live and local would benefit the listener. I heard no compelling reason to give them a chance over 'BEN. A different POV? A half-hour of a Corey Griswold talk show? It might be awesome but Brad spent the time that could've been used to re-introduce Corey as a talk host...beating to death the bad programming decisions of predecessors instead, along with everything wrong at Entercom.
Brad confessed he didn't even have a mission statement formulated in his mind. Here's the new boss, sounding as unfocused and off-the-cuff as can be...talking about how unfocused the station was before he became PD. He sounds like he's apologizing for not having a news department...he kept coming back to this point when there was nothing for which to apologize! Why wasn't it..."we're calling upon the worldwide resources of Fox News and the local resources of Channel 2..." or something of that nature?
Wouldn't it have been better to actually hire away some quality people, put together a lineup and
then roll out the manifesto?? And then prove to the listener why WECK is the better choice?
But what do I know? I thought when you declared war, you had the troops - and your battle plan - in place. Of course in war you have to adjust on the fly but you still have a plan and are able to communicate said plan in a way that gets the listener to buy-in...to come to your side...to make him/her a fan.
I've preached "live and local" over and over...but without content the listener wants to hear, presented by someone who sounds like you'd actually like them in real life, you've got nothin'.
Also, Nick Seneca is right. Doesn't mean you can't ever stir the pot ocassionally - doing great radio's going to mean controversy once in awhile - but this sounds like a disgruntled child airing dirty laundry. We who post on message boards might get a kick out of it but in reality it leaves a mess for sales staff and management trying to move the needle and make their way.
Ok the outsider has said his piece...tell me where I'm wrong. Is there something I'm missing...