I had thought when a radio station flips format, they instantly have a brand new website with a new logo on it. But I only see that in major companies like Clear Channel. It can actually take weeks or even months for the website to update with a new logo. One FM in the Denver area took forever! And now Denver has yet another new station - K-High. Oh boy.
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I guess my understanding here is wrong...
- Thread starter icycool7227
- Start date
Companies with tech-savvy folks probably begin working on the site weeks BEFORE the flip, so that
they can have it ready almost simultaneously.
It really looks kind of silly to have a high-profile stunt and format flip followed by the exact same
website or..ERROR 404..Website not found.
A local station in our market has yet to place a website back online after getting back on the air
last year. Bottom line is, they are at "0" in the Arbitron and no one knows they are back on the air.
they can have it ready almost simultaneously.
It really looks kind of silly to have a high-profile stunt and format flip followed by the exact same
website or..ERROR 404..Website not found.
A local station in our market has yet to place a website back online after getting back on the air
last year. Bottom line is, they are at "0" in the Arbitron and no one knows they are back on the air.
Alan McCall said:
Generally, the idea behind most format changes is that nobody but a minimal group should know about the change until the last moment to avoid word getting out and competitors taking protective actions or preemptive strategies.
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