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I have a bad feeling about Pulse 87
- Thread starter nd2023
- Start date
Wasn't Mega Media on the verge of backrupcy back when they still had the russian format?
I don't think there is any difference. Infact they are selling more advertising now. You might be suprised at how long Pulse may stick around and really did you have to start another Pulse Dooms Day thread?
I don't think there is any difference. Infact they are selling more advertising now. You might be suprised at how long Pulse may stick around and really did you have to start another Pulse Dooms Day thread?
Nick,
You're going to the Pulse 87 Birthday Bash Numero Uno, right? Let's just enjoy the moments we have here with Pulse!
No negatives, just fun. I'll be all over the place there. I won't be too hard to spot since I will be wearing a tie that has the coalition logo all over it (had one custom made specifically for this and future events!)
A LOT of media companies are in financial trouble now. Stocks went below 7,000. If Pulse is doomed to fail financially, they will not be alone in that sense. And as much as I lean democratic, this was all Bill Clinton's fault by allowing radio deregulation based on the Communication Act of 1996.
You're going to the Pulse 87 Birthday Bash Numero Uno, right? Let's just enjoy the moments we have here with Pulse!
No negatives, just fun. I'll be all over the place there. I won't be too hard to spot since I will be wearing a tie that has the coalition logo all over it (had one custom made specifically for this and future events!)A LOT of media companies are in financial trouble now. Stocks went below 7,000. If Pulse is doomed to fail financially, they will not be alone in that sense. And as much as I lean democratic, this was all Bill Clinton's fault by allowing radio deregulation based on the Communication Act of 1996.
A
andreajesus
Guest
Hey, Nick...
a word of advice here - don't EVER say ANYTHING negative about Pulse 87, ESPECIALLY in front of its BIGGEST supporter and cheerleader, that being Mr. Tony Santiago... 8)
a word of advice here - don't EVER say ANYTHING negative about Pulse 87, ESPECIALLY in front of its BIGGEST supporter and cheerleader, that being Mr. Tony Santiago... 8)
Nick can say what he wants.
This is a board about opinions and he and everyone else here is certainly entitled to express them. Believe me, there's no perfect radio station out there and Pulse does have its share of problems just like every other station in one form or another. It can't be ALL positive.
I too have stated opinions in here regarding Pulse that was critical. And when the day comes (because no format can really last forever) when Pulse's "plug" is pulled, it's back to the drawing board to seek out another outlet. I want Pulse to do well, but not just for the sake of Pulse but to prove to other markets that current dance CAN work. That's really my prime objective...aka: agenda. If this new 92.3 becomes a CHR and puts on some dance in the format, I'll be supportive of that. Doesn't mean I'll think of Pulse less. I'm just thinking dance music, as a whole, as the big picture here.
This is a board about opinions and he and everyone else here is certainly entitled to express them. Believe me, there's no perfect radio station out there and Pulse does have its share of problems just like every other station in one form or another. It can't be ALL positive.
I too have stated opinions in here regarding Pulse that was critical. And when the day comes (because no format can really last forever) when Pulse's "plug" is pulled, it's back to the drawing board to seek out another outlet. I want Pulse to do well, but not just for the sake of Pulse but to prove to other markets that current dance CAN work. That's really my prime objective...aka: agenda. If this new 92.3 becomes a CHR and puts on some dance in the format, I'll be supportive of that. Doesn't mean I'll think of Pulse less. I'm just thinking dance music, as a whole, as the big picture here.
I am one of Pulse 87's biggest fans, and my iPod stays off within range of 87.7. But from a business perspective, Mega Media will have to declare bankruptcy at some point because it will have to repay its debt. Shareholders will get little, or nothing (and I own thousands of shares of MMDA). If Mega Media and Pulse 87 came on board in 2004, when the economy was booming, then it would be making a positive cash flow even with the 87.7 signal.
They still don't have a morning show, there still is no consistent mid-day host (usually it's Showboat but sometimes Ruby or Abel), many sketchy ads for Prolixis ("and you get a free measuring device with your order") and "do you want a brand new computer", the ad load is nowhere near the other stations, more pop remixes in the daytime, still no Pulse billboards. If I am wrong come August and Pulse is still alive, so be it.
This is the New York City radio-info board
Pulse is dying
92.3 is flipping to CHR
102.7 is flipping to CHR
WRXP is horrible
CBS-FM plays too much 80s
They still don't have a morning show, there still is no consistent mid-day host (usually it's Showboat but sometimes Ruby or Abel), many sketchy ads for Prolixis ("and you get a free measuring device with your order") and "do you want a brand new computer", the ad load is nowhere near the other stations, more pop remixes in the daytime, still no Pulse billboards. If I am wrong come August and Pulse is still alive, so be it.
This is the New York City radio-info board
Pulse is dying
92.3 is flipping to CHR
102.7 is flipping to CHR
WRXP is horrible
CBS-FM plays too much 80s
M
MarcR
Guest
There were a rather interesting couple of sentences in today's radio column about Pulse:>>"Programmers at bigger stations privately still call Pulse a fringe station. Pulse also has little advertising, having signed on at a time when almost all radio ad dollars were diving sharply." << So the station is neither making money nor influencing anybody; what exactly then is its raison detre?
MarcR said:
Honestly, I don't know.
They're making more revenue with dance than with russian.MarcR said:
It's pretty good for a weak signal on 87.7 to cume 600,000. Keep in mind that there are some radios that don't even tune down to 87.7, and there are some radios that automatically reset to 87.7 after the battery is reconnected. The Birthday Bash drew a crowd of over 1000 people, with tens of thousands on the waiting list.
Ironically, the state of the economy may end up keeping Pulse where they are, although any dreams of moving up the dial is somewhere between "pi" and "pe". At least Pulse has given the real owners of the transmitting stick some exposure they would not have, in terms of people being aware that they are around and transmitting something on the FM dial. And Pulse can be happy that they have a few hundred thousand or so people who are truly thrilled or at least grateful to have Pulse around.
But let's not overexaggerate their impact here. Even IF they move up the dial there is NO guarantee that they could overtake the likes of KTU, let alone Z-100. They might, strangely, surpass NOW only because NOW is absolutely atrocious at the moment. That's more of a problem for NOW than for Pulse (BTW, hasn't anyone noticed that a radio would name itself after an organization of aging feminists. I wonder when they'll get sued).
If I were doing strategy for Pulse I would suggest for them to play up the fact that they're all the way to the left of the dial. Make themselves look like they're some kind of rebel station. Technically, they're not an FM station. I'm sure that mgmt there has thought this way but they could turn it up a bit by exposing different types of dance music, as opposed to limiting themselves to just breaking in a new act here and there. Every other week, they could have someone come in to spin Chicago house, for example. Limit it to the late hours as a start. I can understand wanting to be local but it wouldn't hurt to get a good name European DJ to come in once a month to spin music people have no idea about.
The point being it should be more about the music than about the acts.
But let's not overexaggerate their impact here. Even IF they move up the dial there is NO guarantee that they could overtake the likes of KTU, let alone Z-100. They might, strangely, surpass NOW only because NOW is absolutely atrocious at the moment. That's more of a problem for NOW than for Pulse (BTW, hasn't anyone noticed that a radio would name itself after an organization of aging feminists. I wonder when they'll get sued
).If I were doing strategy for Pulse I would suggest for them to play up the fact that they're all the way to the left of the dial. Make themselves look like they're some kind of rebel station. Technically, they're not an FM station. I'm sure that mgmt there has thought this way but they could turn it up a bit by exposing different types of dance music, as opposed to limiting themselves to just breaking in a new act here and there. Every other week, they could have someone come in to spin Chicago house, for example. Limit it to the late hours as a start. I can understand wanting to be local but it wouldn't hurt to get a good name European DJ to come in once a month to spin music people have no idea about.
The point being it should be more about the music than about the acts.
I have to say that as of lately, Pulse is NY's only dance station, that is including long island. Party 105 has been lacking on playing new dance artist. I think the only one they are playing as of now is Exit 59, and a slew of hip-hop. There are so many great songs that Pulse is breaking for the summer that I am shocked Party 105 hasn't even touched. With that said, I think if they keep this route they will gain revenue. I have noticed that Pulse has become very new dance oriented than a few months ago. I think they'll be ok, I know I find myself tuning in more often and listening longer.
The WNYZ wikipedia entry says that Pulse 87 will shut down by July 31st if they don't get enough investors. My prediction was a month off, but otherwise accurate. It's unbelievable.
Keep in mind that it's not because of dance music, Mega Media had serious financial problems before February 11th, 2008 (Pulse was supposed to be the solution to that). Pulse 87 actually is billing more per quarter in 2009 than in the entire year of 2008, and revenues are only increasing. It's at the point that Pulse 87's starting to turn a profit, so if it had the cash for whatever debt they need to pay off, believe me they would keep Pulse 87. Ratings are increasing monthly and they are getting new ad contracts.
I've got thousands of shares of MMDA and I am not going to sell them, in fact I'm going to buy more.
I really don't know what I'll listen to on August 1st, might need to reactivate that XM radio.
Dance fans in the NYC area who canceled Sirius XM because of Pulse 87 certainly have enough money that if all of them bought MMDA shares with just half the money they saved by not having satellite radio for a year and a half, Pulse 87 might dance another year. Or if each of the 700,000 listeners bought $10 worth of shares.
I wish I had enough cash to take over the 87.7 frequency if Mega Media shuts down.
Keep in mind that it's not because of dance music, Mega Media had serious financial problems before February 11th, 2008 (Pulse was supposed to be the solution to that). Pulse 87 actually is billing more per quarter in 2009 than in the entire year of 2008, and revenues are only increasing. It's at the point that Pulse 87's starting to turn a profit, so if it had the cash for whatever debt they need to pay off, believe me they would keep Pulse 87. Ratings are increasing monthly and they are getting new ad contracts.
I've got thousands of shares of MMDA and I am not going to sell them, in fact I'm going to buy more.
I really don't know what I'll listen to on August 1st, might need to reactivate that XM radio.
Dance fans in the NYC area who canceled Sirius XM because of Pulse 87 certainly have enough money that if all of them bought MMDA shares with just half the money they saved by not having satellite radio for a year and a half, Pulse 87 might dance another year. Or if each of the 700,000 listeners bought $10 worth of shares.
I wish I had enough cash to take over the 87.7 frequency if Mega Media shuts down.
stationless listener said:Ironically, the state of the economy may end up keeping Pulse where they are, although any dreams of moving up the dial is somewhere between "pi" and "pe". At least Pulse has given the real owners of the transmitting stick some exposure they would not have, in terms of people being aware that they are around and transmitting something on the FM dial. And Pulse can be happy that they have a few hundred thousand or so people who are truly thrilled or at least grateful to have Pulse around.
But let's not overexaggerate their impact here. Even IF they move up the dial there is NO guarantee that they could overtake the likes of KTU, let alone Z-100. They might, strangely, surpass NOW only because NOW is absolutely atrocious at the moment. That's more of a problem for NOW than for Pulse (BTW, hasn't anyone noticed that a radio would name itself after an organization of aging feminists. I wonder when they'll get sued
If I were doing strategy for Pulse I would suggest for them to play up the fact that they're all the way to the left of the dial. Make themselves look like they're some kind of rebel station. Technically, they're not an FM station. I'm sure that mgmt there has thought this way but they could turn it up a bit by exposing different types of dance music, as opposed to limiting themselves to just breaking in a new act here and there. Every other week, they could have someone come in to spin Chicago house, for example. Limit it to the late hours as a start. I can understand wanting to be local but it wouldn't hurt to get a good name European DJ to come in once a month to spin music people have no idea about.
The point being it should be more about the music than about the acts.
I'm sure that mgmt there has thought this way but they could turn it up a bit by exposing different types of dance music, as opposed to limiting themselves to just breaking in a new act here and there. Every other week, they could have someone come in to spin Chicago house, for example. Limit it to the late hours as a start. I can understand wanting to be local but it wouldn't hurt to get a good name European DJ to come in once a month to spin music people have no idea about.
Well said.
Let us see what happens, but for now I would TOTALLY hold off on any discussions regarding Pulse 87. Don't even REPLY to me saying "Okay Tony, will do". Let's just wait.
P
PSA_Man
Guest
I feel horrible for the die-hard fans that love the station they'll donate in hopes to keep the station alive & will lose the station in a couple of months anyways while mega media's CEO will be basking in the sun with all the money P1's have donated & employees are out of work.
http://www.marketwatch.com/investing/stock/MMDA
As of 1:25 p.m. today.
Sorry, but it's not just about Pulse. MMDA has a boatload of troubles. Pulse is just a part of them.
And the boat is nearly sunk at $.01 a share ... down 42% today shows that there isn't enough sponsors and not enough money. This is business ... and there's just not enough of it to support this sinking boat. Sorry ... just fact.
You may have thousands of shares, but at a penny each, you won't, at this rate, get much of a return back. Not when you lose 42% of a $.02 stock in one day.
RIP.
As of 1:25 p.m. today.
Sorry, but it's not just about Pulse. MMDA has a boatload of troubles. Pulse is just a part of them.
And the boat is nearly sunk at $.01 a share ... down 42% today shows that there isn't enough sponsors and not enough money. This is business ... and there's just not enough of it to support this sinking boat. Sorry ... just fact.
You may have thousands of shares, but at a penny each, you won't, at this rate, get much of a return back. Not when you lose 42% of a $.02 stock in one day.
RIP.
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