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I-Heart changes ALL four stations:

DavidEduardo said:


The target of 93.3 has for some time been 18-34, particularly women in the 25-34 cell with a secondary of 25-44 women. That is the case for most CHR stations.
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I never used the word "target," that's your word.
 
semoochie said:
It looks like the equivalent of a Class C0 coming out of Vancouver on the same frequency. I don't think the Canadian government would ever accept it, no matter how directional they were.
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I find your point, pointless. If your point had teeth, tell me why the CRTC allowed for KLSY 93.7, KOMO-FM 97.7 or KDDS 99.3, who are co-channels with CJJR, CBUF and CFOX? If the CRTC allowed for these stations to move closer to the border and upgrade to class C (& C0) status, then it must not be a big deal to them. They only care if it will interfere on their side of the border.
 
AQH said:
I never used the word "target," that's your word.
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You said "What "heritage?" 93.3 is targeted to teens, college age kids and maybe a couple of years above. "

Re-read your own post where you used the word.

The target and performance of 93.3 has been focused on 18-34 young adult women.
 
KXA said:
I find your point, pointless. If your point had teeth, tell me why the CRTC allowed for KLSY 93.7, KOMO-FM 97.7 or KDDS 99.3, who are co-channels with CJJR, CBUF and CFOX? If the CRTC allowed for these stations to move closer to the border and upgrade to class C (& C0) status, then it must not be a big deal to them. They only care if it will interfere on their side of the border.
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They most certainly do care. Those stations all were built with directional antennas, with which the stations comply with contour requirements, as agreed to by both countries. During the application process, Canada gets the opportunity to "have a look" at the plans of such stations, and can object / block / delay the projects, if they feel the stations would go beyond agreed-upon parameters. I've was involved with 2 such projects over the past couple of years. The Canadian sign-off process added nearly 3 months to the time it took to get construction permits.
 
DavidEduardo said:


You said "What "heritage?" 93.3 is targeted to teens, college age kids and maybe a couple of years above. "

Re-read your own post where you used the word.

The target and performance of 93.3 has been focused on 18-34 young adult women.
Click to expand...

Got it.

Oh and glad to see you were in on the KUBE planning meetings, you really do get around.
 
AQH said:
Got it.

Oh and glad to see you were in on the KUBE planning meetings, you really do get around.
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I do not need to be in meetings to look at the demos over the last few years for 93.3 and see that they are focused on 18-34 females primary and 18-34 adults secondary, not teens.

And it has been the goal of CHR stations nationally for decades to have that same target... from KIIS and WHTZ on down in market size.
 
I hope KUBE gets a CP to move up to where the rest of the Seattle stations are. Then it would "really" come back to Seattle. Also, it should change to KUBE 105.
 
DavidEduardo said:


I do not need to be in meetings to look at the demos over the last few years for 93.3 and see that they are focused on 18-34 females primary and 18-34 adults secondary, not teens.

And it has been the goal of CHR stations nationally for decades to have that same target... from KIIS and WHTZ on down in market size.
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What Kiss in L.A. and Z-100 in New York do has nothing to do with what happens in Seattle. In fact, it's even more different since you add the ethnic factor to New York and L.A. You post enough on other boards to know that. There isn't enough ethic diversity in Seattle to warrant such ethnic targeting. And stations you mentioned are in a very different situation than 93.3, thus the approach to peripheral things is going to be very different.

You should attend some meetings, you'll learn something. Targets do not always line up with the sales demos (and I'm talking ages, not genders). The goal might be number whatever 18-34, but stations set individual targets as a means to that universally accepted sales demo goal.
 
AQH said:
What Kiss in L.A. and Z-100 in New York do has nothing to do with what happens in Seattle. In fact, it's even more different since you add the ethnic factor to New York and L.A. You post enough on other boards to know that. There isn't enough ethic diversity in Seattle to warrant such ethnic targeting. And stations you mentioned are in a very different situation than 93.3, thus the approach to peripheral things is going to be very different.

You should attend some meetings, you'll learn something. Targets do not always line up with the sales demos (and I'm talking ages, not genders). The goal might be number whatever 18-34, but stations set individual targets as a means to that universally accepted sales demo goal.
Click to expand...

If you re-read my post, you will see I said that CHR's, from NYC and LA on down to the smallest rated markets all follow a model of targeting 18-34, with a primary of 18-34 women. Depending on the competition much more than the market demographics, the target may even be women 25-44 or women 18-39.

In New York, LA and other markets like Miami and Dallas and Houston that are around 50% ethnic, there is usually a differentiation as a result of a more mainstream CHR sub-format and a rhythmic CHR subset as in the classic Y-100 and Power 96 situation in Miami. This is what I mean by "depending on the competition".

But in all cases, going back to Top 40's who followed Gavin to CHRs that looked at R&R to today's format stations that look at downloads and their own research as well as BDS and MediaBase, the format is based on music with a strong 18-34 appeal, whether in Traverse City or McAllen.

Seattle is, by the way, 30% ethnic.
 
If 104.9 could move closer or increase power CC would have done it years ago. It is already directional (toward Mt Rainier) and at max power for that frequency due exactly to the CRTC.
 
In about 10-15 years or even sooner, Seattle will be 50% ethnic. The numbers have skyrocketed unbelievably in the last 20 years. And it's not just in Seattle, but in all the suburbs around Seattle. Anyone who thinks there won't be a full market Seattle FM station going all ethnic of some kind in the next 10-15 years is kidding themselves. The change is here. It's just a matter of time.
 
notalent said:
If 104.9 could move closer or increase power CC would have done it years ago. It is already directional (toward Mt Rainier) and at max power for that frequency due exactly to the CRTC.
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That's what I said. :) They can use a CP to move back to their old location.
 
Bongwater said:
In about 10-15 years or even sooner, Seattle will be 50% ethnic. The numbers have skyrocketed unbelievably in the last 20 years. And it's not just in Seattle, but in all the suburbs around Seattle. Anyone who thinks there won't be a full market Seattle FM station going all ethnic of some kind in the next 10-15 years is kidding themselves. The change is here. It's just a matter of time.
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The issue is that some of the various ethnic groups are right at the borderline for successful full signals, while others are too fragmented for a major signal investment to be productive.

At 10% Hispanic, there are likely 4 shares to 5 shares available for a full Spanish language signal.

With 6% African American, the market opportunity for a full Urban station would depend on how much crossover there would be. Urban AC, usually not a crossover format, is going to be limited.

And the big group, with almost 14% is "Asian". That subdivides into Mandarin, Cantonese, Korean, Japanese, Vietnamese and other language speakers. And Nielsen does not do DST for Asians, so there may be a market, but not a ratings driven one.
 
KXA said:
I find your point, pointless. If your point had teeth, tell me why the CRTC allowed for KLSY 93.7, KOMO-FM 97.7 or KDDS 99.3, who are co-channels with CJJR, CBUF and CFOX? If the CRTC allowed for these stations to move closer to the border and upgrade to class C (& C0) status, then it must not be a big deal to them. They only care if it will interfere on their side of the border.
Click to expand...

I retract my statement but the whole thing seems moot, in the light of the KDUX situation.
 
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