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I-Heart Launching New Urban Station in New Haven to compete with WYBC-FM

MarcB

MarcB

I-Heart is launching a new Urban Station in New Haven to compete with WYBC-FM. It will be called 100.9 The Beat. It's W265DB licensed to Milbrook. It replaces the Classic Rock format known as ROCK 102, which had to move off the 102.1 frequency due to interference complaints from Saga WAQY in Springfield. The translator simulcasts 101.3 HD2.

http://radioinsight.com/blog/headlines/netgnomes/93357/beat-to-drop-in-new-haven/
 
It launched today - Tuesday June 23. It actually competes with HOT 93.7, not WYBC-FM. 10,000 joints in a row. Angie Martinez from sister POWER 105 in NYC will be doing afternoons. The syndicated Breakfast Club will be airing in mornings.

https://www.facebook.com/thebeatnewhaven
http://thebeatnewhaven.com/ (The page redirects to ROCK102FM.COM with all the 100.9 The Beat info on it).
 
From Hamden, probably not far at all. Southwestern North Haven is pretty close to Hamden. At first I thought Marc had written that Milbrook (which I'd never heard of) was in southwestern NEW Haven, which would have been a fair distance from the KC101 stick, but southern North Haven is awfully close.
 
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I haven't received anything from this station in the south end of New Britain either. If my antenna wire was up the right way, I would get a trace from the New London station, if anything.
 
My Mom goes to tag sales on Saturdays and I went with her today and stayed in the car at most of them. We went all over Southington. There was no trace of The Beat (or anything else) on 100.9 FM. It's a stock radio in a 2010 Honda Civic. By the way excellent FM and AM reception. The AM reception is much better with the radio in the Civic than the radio in the '06 Malibu that got totaled last summer. Something was really screwy with the AM reception in that Malibu. A 50KW flame-thrower like WTIC 1080 was coming in staticy. Even POWER 990, with their 2500 watt signal and antennas on Old Turnpike Road in the Plantsville section of Southington would come in staticy on the radio in the Malibu
 
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