> > > Bama Country 98.9 is an example of a station that plays
> > the
> > > legends and is very successful with it.
> > >
> >
> > And this statement is based on what???
>
>
> Ratings. Jay probably doesn't have access to them, but I do.
> WBAM flipped to country in late March of 2004. Listening
> habits are developed months before the book starts, but the
> Spring 2004 book was still up over the previous CHR book.
> The trends have continued to go up, especially with men.
> Bama Country actually beats WLWI in men 10am-3pm. The switch
> continues daily. A radio station doesn't have to be #1 to
> make money and that's what Bama Country is doing...making
> money.
> >
>
actually, yeah i do have access to the ratings and i have researched the montgomery market rating going all the way back to when i worked at WQLD<P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>
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