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I know the genre isn't popular on this board, but....

C

chad43358

I think we need a country station that has late 80's to the early 2000's playing on it. WCLI Hank FM in the Dayton market has an incredible playlist, which I think would do well in and outside of Columbus. They play a wide variety of songs that most people haven't heard in years. 95.5 and then 107.1 was as bad with older country as 92.3 is with new country, same songs over and over. Personally, I'd like to see Saga flip 104.3 to that format. 103.5 comes in well in Marysville, and 104.3's coverage to the west barely makes it out of Union county. I have never been in or around Columbus and noticed an advantage to listening to 103.5 over 104.3. Marysville is big enough now to support a station like that if it had some local insight.

100.3 does come in decent around Marysville, and they do a pretty good job with their playlist throwing in some older songs, but I feel like Columbus could do better.

Thoughts?
 
My wife listens to what is essentially the same station (Duke 95.7) in Knoxville. When we went to visit Dayton "Hank" had the same liners, liner voice and most of the same music. It's basically the non-Cumulus version of the Nash Icons format.
 
I think WCLT is standard-issue country. Though they could be a Columbus move-in, this locally owned operation focuses on Newark and Southeast Ohio.
 
WCLT does "try" to poke into the Columbus market with traffic updates (mainly the East side,) and they have a few liners like "Grove City's Hometown Country Station," or "Columbus' Hometown Country Station," but their signal downtown is extremely fringe. They do decent away from the WBNS towers.

I haven't listened to Duke yet. I used to listen to 96.7 Merle FM quite often. It's been very successful in Knoxville, enough to spike the Duke creation to try to steal some listeners. However, that is Knoxville.

If a "Duke" or "Hank" came to Columbus, where would you prefer it land on the dial? I feel like we have plenty of rap, urban, and classic hits stations. That's why I suggested 104.3. Most of the people who listen could still listen on 103.5. We know 103.9 isn't going to do it. 101.7 isn't going to do it considering they're a "Newark" station, which already has 100.3 plus a new 107.7 country station (created by the guys at 101.7.) I just feel like there's a big gap that has gone untouched for a while now. Wilks' poor excuse for a classic country station was terrible, and it's no wonder they sunk.
 
I'd be in favor of getting rid of one or two of the classic hits stations? Do we really need 3? Rewind, Jack FM and now the Bus?
 
My point exactly. That's why I picked Rewind, since there's 2 of those. I really can't see the 104.3 signal helping them much, with 103.5 being more than listenable all over town. Technically there's 5 stations all playing a lot of the same music. Both the Rewinds, Jack FM and The Bus all have similar playlists, and then Kool 101.7 is classic hits as well, but their focus is mainly 60's-80's. Still, there's a lot of the same music on 5 positions of the dial.
 
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