Is a 105,000 cume in the nation's number one media market really that big to be #3 at 5.6? Does this include Long Island and Sussex-Union?
Daily or weekly? What demo? The 12+ quoted means nothing but a beauty contest, we hear. If the station cumes over a million-plus a week as reported previously and Imus is a percentage of that (10% of the cume,) then where does that put Rush, Hannity, Levin, Grant and Ingraham on a station with a flat 3.3 share? (12+)
Is this unusable PPM or diary? And if that's good enough for #3 out of 15-million population ... where's the rest of the market going?