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I NEED TO KNOW ALTOONA RATINGS

Numbers are usually embargoed if a competitor who does not subscribe to Arbitron gets the ratings and uses them (for profit), without paying.
 
Word on the street--just hearsay, I haven't seen them--is that Frog turned in its customary 23 share, with Wally at half that in #2. Don't know how the rest shook out, not that it matters a whole hell of a lot.

Dave B presumably keeps it alive because it gives them the bricks and mortar to build a sales story showing advertisers the way to buy around the behemoth.
 
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