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I see the iceberg....BAIL OUT NOW!

T

TonySantiago

I wrote this on the Long Island board regarding the recent changes that have happened with Party 105.3.

-----

We are in a new era folks. As recent as 12 years ago, we totally depended on radio to get new music information. Now in the age where the Internet rules all on music, satellite radios, and iPods, the reality is as tragic as it is to lose a station like Party 105, it's not as if we are lost without it.

You can visit the charts of European stations or DJ playlists for music info. You can go to the legal (and illegal if you have no other choice) downloading sources. You can load them to your iPod...you can burn CD's. If you want to spend the money and purchase satellite radio, there you go. Or you can listen to the many MANY Internet streams out there playing dance music.

I guess what I am saying here is...dance fans, we DON'T need terrestrial radio anymore! Not for dance music anyway. Terrestrial radio does still serve a purpose for local news, sports, weather and those formats (such as Latin and R&B/Hip-Hop) for 1) those with limited funds to spend money on the technologies out there and 2) those that are on the older demographics that want nothing to do with the new technology.

Unfortunately this is the way TMO wants to go now. Nothing we can do about that. And unlike 12 years ago, there really isn't a need to get a coalition going to push for a Party 105.3 type station to come back.

Just embrace the new technologies and time to abandon conventional radio.

-----

To add to this, I had recently talked to David Hinckley, the radio columnist from the New York Daily News and we had discussed about dance music going through some rough times. I basically told him the same thing about where I think dance music is going.

Believe me, dance music will ALWAYS be here! And as long as you have core fans that want and DEMAND it, it will never drop off. We just have to look into different avenues now such as here on the Internet, satellite radio...even your cable system (Cablevision has Music Choice on the digital tier...channel 817 works for me!)

Party 105.3 dropping off terrestrial I believe is the beginning. And the iceberg is getting closer for terrestrial. I don't expect everyone to agree with me on this, I'm just looking ahead as I always try to just to see where things might be headed. And as for me...I'm jumping on the life boat right now before we hit that iceberg!

Sorry for the Titanic analogy but I think it's the best way to describe this...

TONY SANTIAGO
 
Tony maybe a year ago I would totally agree with you. Radio isnt dead. If it was why is Infinity Broadcasting spending millions on putting new transmiters in that broadcast in HD including AM stations? Dance music doesnt get airplay cause as a genre we dont have our "S^%$" together. Just look at the discussion on here about what is a dance track and what isnt. People in the hip hop genre say this but they respect whats on the air because they know it will help the genre. How many dance artists have albums? How many dance labels actually spend the money to develop artists? Then go to the International Dance Music Awards and the majority of people that won werent even there to accept the awards. Do you know how sorry that looks. But those same people were there the night before or the next day for a gig at a conference that the majority of people that go to Miami at the same time dont even attend. We all know people that go to WMC for the parties and not the conference. Then there was an artist that had no stage presence there that I highly repected until that show. Look at the Billboard conference. Its in a nightclub! Not a hotel or anything. Its in the US's mecca for dance music and its in a nightclub. The conference is a waste. The only reason I am going is for the Hall of Fame and to see friends of mine and to take a few meetings(and get drunk). Its the same thing every year. Instead of talking about it, lets do something!

The Dance Music Hall of Fame is going on Monday and its sold out. I applaud the efforts for this. I think its a great thing a major step in the right direction. We need more things like this. You know why pure dance stations do not work? Everyone pick up a mirror and look in it. Thats the answer.

Another thing that I hear that is getting out of hand from dance artists that I NEED TO GET ON KTU. First off stop pigeon holing yourself and consider yourself an artist. Second there are other stations in the country how bout trying a grass roots approach and going for smaller markets and moving your way up to NYC? Even better yet why not go after the Top 40 stations? There are too many great tracks that dont make it to KTU. Its tough to get on the station. So do something radical, go smaller and work your way up. Rock bands did it. You think Dave Matthews started right at the top? Hell they are from Delaware.


I say fix the problem and dont bail
 
Hey Tony:

I think I can count on my fingers and toes the amount of major and medium market stations that have been confirmed to go DANCE/CHR when their HD-2 kicks in. Hold tight and don't bail! Just embrace the new technology like an HD receiver that has HD-2/HD-3 capability!

Party On!<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
 
> Tony maybe a year ago I would totally agree with you. Radio
> isnt dead. If it was why is Infinity Broadcasting spending
> millions on putting new transmiters in that broadcast in HD
> including AM stations? Dance music doesnt get airplay cause
> as a genre we dont have our "S^%$" together. Just look at
> the discussion on here about what is a dance track and what
> isnt. People in the hip hop genre say this but they respect
> whats on the air because they know it will help the genre.
> How many dance artists have albums? How many dance labels
> actually spend the money to develop artists? Then go to the
> International Dance Music Awards and the majority of people
> that won werent even there to accept the awards. Do you
> know how sorry that looks. But those same people were there
> the night before or the next day for a gig at a conference
> that the majority of people that go to Miami at the same
> time dont even attend. We all know people that go to WMC
> for the parties and not the conference. Then there was an
> artist that had no stage presence there that I highly
> repected until that show. Look at the Billboard conference.
> Its in a nightclub! Not a hotel or anything. Its in the
> US's mecca for dance music and its in a nightclub. The
> conference is a waste. The only reason I am going is for
> the Hall of Fame and to see friends of mine and to take a
> few meetings(and get drunk). Its the same thing every year.
> Instead of talking about it, lets do something!
>
> The Dance Music Hall of Fame is going on Monday and its sold
> out. I applaud the efforts for this. I think its a great
> thing a major step in the right direction. We need more
> things like this. You know why pure dance stations do not
> work? Everyone pick up a mirror and look in it. Thats the
> answer.
>
> Another thing that I hear that is getting out of hand from
> dance artists that I NEED TO GET ON KTU. First off stop
> pigeon holing yourself and consider yourself an artist.
> Second there are other stations in the country how bout
> trying a grass roots approach and going for smaller markets
> and moving your way up to NYC? Even better yet why not go
> after the Top 40 stations? There are too many great tracks
> that dont make it to KTU. Its tough to get on the station.
> So do something radical, go smaller and work your way up.
> Rock bands did it. You think Dave Matthews started right at
> the top? Hell they are from Delaware.
>
>
> I say fix the problem and dont bail
>

Brett and Rob,

I've always respected your thoughts on these matters. When I made the original post, I did it in regards to a fan's perspective rather than the dance music industry...which is something I admittedly didn't think about.

Having said that, I definitely agree about dance music in general getting their act together. As much as I don't like hip-hop I do respect the fact that they are looking out for the genre and do what they have to do to further enhance it. And I've been to a couple of dance music seminars where all people do is complain and complain yet when someone comes up with a creative idea that could possibly work, no one wants to listen.

Merging this with Rob's post, if these dance music acts want to concentrate on getting play, hopefully HD radio can do that. I'd purchase a unit if there is a "KTU2" or even a "Hot 97-2" in New York City could devote an HD channel to cutting edge dance.

In that sense maybe THIS is the way dance music can be "saved".

TS
 
> > Tony maybe a year ago I would totally agree with you.
> Radio
> > isnt dead. If it was why is Infinity Broadcasting
> spending
> > millions on putting new transmiters in that broadcast in
> HD
> > including AM stations? Dance music doesnt get airplay
> cause
> > as a genre we dont have our "S^%$" together. Just look at
>
> > the discussion on here about what is a dance track and
> what
> > isnt. People in the hip hop genre say this but they
> respect
> > whats on the air because they know it will help the genre.
>
> > How many dance artists have albums? How many dance labels
>
> > actually spend the money to develop artists? Then go to
> the
> > International Dance Music Awards and the majority of
> people
> > that won werent even there to accept the awards. Do you
> > know how sorry that looks. But those same people were
> there
> > the night before or the next day for a gig at a conference
>
> > that the majority of people that go to Miami at the same
> > time dont even attend. We all know people that go to WMC
> > for the parties and not the conference. Then there was an
>
> > artist that had no stage presence there that I highly
> > repected until that show. Look at the Billboard
> conference.
> > Its in a nightclub! Not a hotel or anything. Its in the
>
> > US's mecca for dance music and its in a nightclub. The
> > conference is a waste. The only reason I am going is for
> > the Hall of Fame and to see friends of mine and to take a
> > few meetings(and get drunk). Its the same thing every
> year.
> > Instead of talking about it, lets do something!
> >
> > The Dance Music Hall of Fame is going on Monday and its
> sold
> > out. I applaud the efforts for this. I think its a great
>
> > thing a major step in the right direction. We need more
> > things like this. You know why pure dance stations do
> not
> > work? Everyone pick up a mirror and look in it. Thats
> the
> > answer.
> >
> > Another thing that I hear that is getting out of hand from
>
> > dance artists that I NEED TO GET ON KTU. First off stop
> > pigeon holing yourself and consider yourself an artist.
> > Second there are other stations in the country how bout
> > trying a grass roots approach and going for smaller
> markets
> > and moving your way up to NYC? Even better yet why not go
>
> > after the Top 40 stations? There are too many great
> tracks
> > that dont make it to KTU. Its tough to get on the
> station.
> > So do something radical, go smaller and work your way up.
>
> > Rock bands did it. You think Dave Matthews started right
> at
> > the top? Hell they are from Delaware.
> >
> >
> > I say fix the problem and dont bail
> >
>
> Brett and Rob,
>
> I've always respected your thoughts on these matters. When
> I made the original post, I did it in regards to a fan's
> perspective rather than the dance music industry...which is
> something I admittedly didn't think about.
>
> Having said that, I definitely agree about dance music in
> general getting their act together. As much as I don't like
> hip-hop I do respect the fact that they are looking out for
> the genre and do what they have to do to further enhance it.
> And I've been to a couple of dance music seminars where all
> people do is complain and complain yet when someone comes up
> with a creative idea that could possibly work, no one wants
> to listen.
>
> Merging this with Rob's post, if these dance music acts want
> to concentrate on getting play, hopefully HD radio can do
> that. I'd purchase a unit if there is a "KTU2" or even a
> "Hot 97-2" in New York City could devote an HD channel to
> cutting edge dance.
>
> In that sense maybe THIS is the way dance music can be
> "saved".
>
> TS
>
The fact that it is still alive and well in countries, abroad, and we can stream the audio from those countries stations here, Dance Music will always be able to be heard at least.
 
> The fact that it is still alive and well in countries,
> abroad, and we can stream the audio from those countries
> stations here, Dance Music will always be able to be heard
> at least.
>
Right on!
 
Thats not the answer though. That is narrow minded thinking(not meaning you personally but that it will bring dance music back) You have to think mass appeal.
 
The biggest reason why EDM hasnt been able to make it is because it is way too broad. There are way too many sub-genres that sound very different. A lot of EDM fans focus on a certain 1 or so sub-genres and dont care to expand. You cant expect a wide genre to make it more mainstream when all the fans of the genre cant even come together to embrace it all. Part of the problem also is the lack of play, whether it be new dance singles or dance mixshows. People need to be exposed to things before they can decide if they like it. Another problem is regional. Ive noticed that people at mainstream(top40) stations judge themselves on the national level more often than not. This cant be done in the EDM community as easily as lets say the hiphop community. EDM is mostly meant to be heard mixed, so if you want people to appreciate it more they need to hear it as it is meant to be heard. Only then can EDM singles be played in rotation with other mainstream songs. EDM will always be available to the fans and in the end that is what truely counts, but there has to be something we can do to broaden the audience because cheesey remixes havent seemed to work very well.
 
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