• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

I See WNPT In Marion/Tuscaloosa...

R

R.D.P.

Going back to the Jack brand sometime within the next year. 

I just don't see them keeping this current presentation of Country music, much longer.

I believe this market is ready for another dose of Jack.

What say you Mr. Zach, Passtheword or anyone else reading?

I'm ready for the return of Jack.

We need it badly.

R.D.P. <><
 
The format has not done well in Alabama (or in most Southern markets for that matter). Stations that are not in the top 100 markets must carry the satellite feed. The last time I listened, they added more alternative music in the night schedule. The format is male leaning, (pop rock songs) and the mix is better suited for Northern/Midwestern markets.

I don't see it returning soon. A very difficult sell to clients.
 
Cumulus ditched Jack FM here in the Mobile-Pensacola a while back and there was very little outcry about it. Ditto the more pop-oriented Journey that disappeared for one of the worst talk format implementations in the nation. I think the format burned quickly with listeners due to the lack of interactivity and the playlists got stale.
 
Yet they keep Journey on in Huntsville. I'll admit though that I haven't seen the numbers in a while so I don't know how they are doing.
 
Cumulus Mobile just got a little distracted with their new Country, A/C and CHR stations. Someone will remember that Cumulus still owns 100.7 and 106.1 one day and bring them back on track. How much new work do you expect that crew to take on all at once anyway? It's not Cumulus Mobile's fault that corporate dumped three popular stations on them while they were trying to launch a new monster News station on 100.7.

Just keep listening to Cumulus' 99Rock, WKSM, nothing much ever changes on that station.
 
Cumulus Mobile just got a little distracted with their new Country, A/C and CHR stations. Someone will remember that Cumulus still owns 100.7 and 106.1 one day and bring them back on track. How much new work do you expect that crew to take on all at once anyway? It's not Cumulus Mobile's fault that corporate dumped three popular stations on them while they were trying to launch a new monster News station on 100.7.

Just keep listening to Cumulus' 99Rock, WKSM, nothing much ever changes on that station.
 
It would seem to me that Tuscaloosa doesn't need three country FM's, plus two more strong rimshots, in the market. Seemingly every other format is more than adequately covered either from local or from Birmingham stations...except for some sort of a rock format. Why doesn't WNPT--or anyone else--go that route? With a university with over 30,000 students in the market, it would seem to make at least some sense.

Living in the Helena area, I can get a faint signal from WNPT coming down Hwy. 52. Does WNPT even have a city-grade signal in Tuscaloosa?
 
Charles1 said:
It would seem to me that Tuscaloosa doesn't need three country FM's, plus two more strong rimshots, in the market. Seemingly every other format is more than adequately covered either from local or from Birmingham stations...except for some sort of a rock format. Why doesn't WNPT--or anyone else--go that route? With a university with over 30,000 students in the market, it would seem to make at least some sense.

Living in the Helena area, I can get a faint signal from WNPT coming down Hwy. 52. Does WNPT even have a city-grade signal in Tuscaloosa?
Click to expand...

For the few students who probably still know what a radio is, they have WVUA-FM catering to their hipster needs. Corporate rock radio is, ahem, beneath them.

You wouldn't think WNPT would put much of a signal into Tuscaloosa, but you'd be surprised. Last time I was there it was a scan stopper with good stereo separation. Definitely more punch than a coverage map would indicate. Definitely not as a strong as a station with a stick in the county, of course, but then ZBQ and all the Birmingham stations are fairly distant but do well in the ratings.
 
Someone will remember that Cumulus still owns 100.7 and 106.1 one day and bring them back on track.
Click to expand...

Once again, there is nothing wrong with 106.1. Unless there is a ratings drop. It will remain status quo. It is not a simulcast, it serves the market, and is sold and branded as a Pensacola station.

100.7 is not a factor, it will be used as bonus when selling to clients, they did the same with Jack in Mobile. The only thing that made it a player was the fall of WABB. If not. nothing would of changed.
You might see some spoken word format adjustments on this station (such as Savage added), but that is it.

CC and Cumulus have now positioned their stations in each market (and have done a good job) no format holes are available. It is is now up to the sales and marketing departments to increase revenue.

As far as translators, the markets are too spread out, and are not big enough. So you won't see any action in this department from the big guys.

You wouldn't think WNPT would put much of a signal into Tuscaloosa, but you'd be surprised.
Click to expand...

Coverage maps are based on calculations from radios (sensitivity) manufactured in the 1960-70's. No one has asked for a changed because well...If ain't broke don't fix it. Sometime less is a good thing.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom