I Smell a CW Fight Brewing

[spinner]

I have been reading a lot of articles about the CW and it looks to me like CBS and Warner Brothers are going to be fighting often. Apparently CBS wants to keep the CW name and Warner wants to still change it. On the other end, Warner apparently picked the new logo (I haven't seen it..but something about it looking like the sun rising) and CBS hates it. Plus there's the fact that CBS will be making most of the programming decisions...leaving the core WB audience out cold. My guess is they will fight for the next few years until someone flinches and sells out to the other company.

 

[Garrett]

CBS has already won!

You've picked up on something that few have... Time-Warner is on its way out of the network TV biz. Why do I think that?

Well, check it out...
We keep hearing that CW is half owned by CBS. But that doesn't tell the whole story. If I'm not mistaken, the other "half" is really split between Time-Warner and The Chicago Tribune. So in truth, it's not a 50-50 split, but more like 25-25-50, and CBS is really the majority stake holder. That's why CBS decides the name, CBS makes the programming decision, and Les Moonves gets to wear the pointy hat.

Imho.

> I have been reading a lot of articles about the CW and it
> looks to me like CBS and Warner Brothers are going to be
> fighting often. Apparently CBS wants to keep the CW name and
> Warner wants to still change it. On the other end, Warner
> apparently picked the new logo (I haven't seen it..but
> something about it looking like the sun rising) and CBS
> hates it. Plus there's the fact that CBS will be making most
> of the programming decisions...leaving the core WB audience
> out cold. My guess is they will fight for the next few years
> until someone flinches and sells out to the other company.
>

 

[OldAkronite]

Re: CBS has already won!

>.If I'm not mistaken, the other
> "half" is really split between Time-Warner and The Chicago
> Tribune.

Tribune doesn't have an equity stake in CW (they did in WB).

They have, of course, provided many of CW's big market affiliates...

-OA
<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>

 

[spinner]

Re: CBS has already won!

The comments I've read from Tribune about the CW don't seem too promising either. They really don't seem all the committed to it. This whole thing could backfire.

 

[desertv]

> I have been reading a lot of articles about the CW and it
> looks to me like CBS and Warner Brothers are going to be
> fighting often. Apparently CBS wants to keep the CW name and
> Warner wants to still change it. On the other end, Warner
> apparently picked the new logo (I haven't seen it..but
> something about it looking like the sun rising) and CBS
> hates it. Plus there's the fact that CBS will be making most
> of the programming decisions...leaving the core WB audience
> out cold. My guess is they will fight for the next few years
> until someone flinches and sells out to the other company.
>
I thought that the Warner side will be managing the CW network?

 

[OldAkronite]

Re: CBS has already won!

> The comments I've read from Tribune about the CW don't seem
> too promising either. They really don't seem all the
> committed to it. This whole thing could backfire.

Well, it provided them with a way to get out from under whatever they lost as a part-owner of The WB, and it gives their ex-WB stations certainly better programming than the warmed-over telenovelas that "My Network TV" is running...

Not much for them to lose. Even if they're not "committed" to it, it's a good move for them anyway.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>