Element9 said:
"Rush brings in the dollars." Yeah, and he's put people out of work because Premier overpaid for him. Okay, I'm ready, bring the argument, "Is Kobie Bryant overpaid?" Let's keep this to radio, because as fat as I know, there's a big difference between radio and professional sports and movies.
Talent is talent. I suggest that some radio folks could learn a lot from watching recording artists, athletes, and actors in terms of turning what they do into a money-making career.
Rush has many immitators, and he's spawned an entire format of conservative trash talkers, but he is an original at what he does. Rush gets paid the big money NOT because of the people he replaces at stations, but because of what he commands on the open market. If Premiere didn't pay him, lots of others would. He is the A-Rod of conservative talk.
Element9 said:
Then esteemed guys like consultants, PDs and GMs fed the radio crack habit with "well, he gets numbers and bring in the revenue." Really? Because it was easier to air Rush off the bird than to develop and retain live, local talent? Well, the chickens came home to roost.
I could be wrong, but I don't know any station that runs Rush 24/7. Typically, they have at least someone live and local. It's usually in morning drive, who usually gets paid a lot of money, and is probably someone who demands care, attention, and a lot of maintenance. You saw this with Stern, who resented other similar local jocks at K-Rock. He insisted the rest of the day was music, and he was the only person who did what he did. That's the reality of big time radio. The PD & GM end up sucking up to their big name local talent, and they have little time or money left for anyone else. So they run someone off the bird, and it makes their local star feel less threatened.
I understand the view that the radio station, the PD, or the OM should do more to develop local talent. But in the end, it's really up to the talent to do their own career development. That way, you are in control of your career, not your boss. That's the situation these big morning drive folks enjoy.
Element9 said:
He's not invincible. And I'm not talking about putting the weekender from East Spearfish up against him. Suffice it to say, given equal signals, good talent and support, Rush and Hannity can be beaten.
As I said, sometimes it doesn't matter if other circumstances come into play. It gets back to learning from recording artists, athletes, and actors. How do they create value in themselves? Do they depend on their PDs to hire them for a salary with benefits? Or are they free agents who invest in themselves and create their own personal value? You have to ask yourself if what you do in radio is a talent or skill, or is it more like a clerk or caretaker position, where anyone can do it?
What we've seen over the last 25 years is the rise of lots of people who call themselves DJs and MCs, driving their PAs and turntables around entertaining people and building their own fan bases. Some of those people went on to become recording stars and celebrities. How did that happen, while so many other people stayed behind at the radio station, taking the hourly wage? In my view, it's about being original, having real talent, investing in yourself, and developing your audience. That's how the stars do it.
If you built a fan base during your time on the air, and you lose your job, you should be able to turn that celebrity into money somehow. What do the real stars do? I know some former athletes that took their name and started their own businesses, car dealerships, clothing stores, or restaurants. Former actors go into other areas of the business. Opie became Ron Howard the director. Back in the old days of radio, former DJs like Gary Stevens became station brokers. Another out-of-work DJ is now the voice of his local sports arena. Lots of guys are doing voice-over work, or they started their own ad agencies, turning their voice and production skills into money. My suggestion is to look beyond the salaried job with benefits. Those are going to become fewer and fewer, and those who start their own businesses will have no limits on the money they make, and no jerk boss telling them what to do.