I've pretty much made the switch to 98.5. I understand about the weekend caller situation. The screeners try to weed out the "celebrities" as much as they can, but I'm sure it's tough when you have a much smaller pool to pull from on a nice weekend day.
The Sports Hub is very different from WEEI in a variety of ways.
The morning show. Very different. Toucher and Rich are pulling in younger males and converting them to sports listeners. And this group will be loyal to 98.5 in the long run. That's why CBS re-signed them to a multi-year deal. This will pay dividends down the road. Instead on relying on right wing ignorance and hate the way D&C do, they actually make you laugh out loud on the way into work. Plus, when they do talk sports, there are no celebrity callers. Their screeners to a great job in that regard. A bunch of the Sports Hub's early numbers are probably coming out of this daypart.
Number two, there are no towns mentioned when a caller is put on the air. It's Rick in the car, or Bob at work, or Joe listening on 985thesportshub.com or whatever. It helps to keep the celebrity callers down like "Danny from Quincy" or "Frank from Gloucester." They will mention phone exchanges when reading texts but that's about it.
Younger callers. Most of the time the oldest caller you'll hear may be a fifty something. Maybe. Most of the time, they're in the 25-44 demo. There's no "old time sports talk" on 98.5. Unless you're talking about the last time the Bruins hoisted the Cup...
Afternoons. A much different experience. There's more back and forth with Mike and Tony instead of four people screaming over the top of eachother like on WEEI. There's a reason Pete Sheppard was pinkslipped besides a convenient budget cut. Entercom is hoping to make the Big Show more conversational, if that's possible. Big Show still leads, but as more Boomers age out of 25-54, the numbers will begin to favor 98.5.
Nights. D.A. is young and intelligent. Mike Adams mutters to himself and comes off like a dirty old curmudgeon. Again, a long term win for the Sports Hub.
Middays are a mess right now, easily the weakest daypart on 98.5, but eventually it will come around once they find the right talent for it. I still think Sheppard will be involved eventually one way or another.
Production values. Far and away better than WEEI. The Pete Gustin stuff on 850 is so played out. 98.5 is in your face and punches through. They freshen it up frequently. Something WEEI avoids at all costs. Maybe that's why 850 sounds so stale.
And oh yeah, they're on FM and you can hear them beyond Natick at night.
Right now there's still a lot of sharing between the two stations, and the drivetime shows have their own distinct audiences. Maybe that's why WEEI hasn't been hurt to this point. Also, the 45-54 cell is fairly large these days and that group will be loyal to WEEI, so it will take awhile for their listenership to erode. But it will eventually, as most of this group age out into 55+ land. This battle is just getting started.