> I'm wondering if that's going to be the end result of the
> whole ordeal. I just read an article in Newsday saying that
> TMO actually copyrighted this "idea" and is going to try to
> move it across the country.
>
Another case (common these days) of overcopyrighting the uncopyrightable.
Having a single advertiser exclusively sponsor a block of programming not only isn't new, it's VERY old. In fact, it's the way much of commercial radio started. E.g. John Cameron Swayze on the Camel News Caravan.
It's actually IMO not a bad idea. (The lack of DJs and the music choices, now that may be another matter, but I see no harm in the sponsorship proposal.)
<P ID="edit"><FONT class="small">Edited by DougBroda on 09/15/05 01:11 PM.</FONT></P>