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I Want In Again

L

louiemanno

Dear Friends in The Radio Community:

Having had an ample opportunity to decompress after a harrowing experience as a small business man. And after giving due consideration to the myriad of paths before me… I came to the realization that some of the best times in my life were spent in the radio business. I therefore am offering up my services to any simpatico broadcast company in need of them.

I do not necessarily want to step behind a microphone again, though in the right situation I would consider it. I would however enjoy being involved in helping the right broadcaster strategically shape the path of their operation. I would also be useful in helping to create a results oriented creative services department.

My experience as a broadcaster and the acute sense of empathy that I have developed as a sole proprietor, combined with my insider / outsider perspective would certainly add a palpable depth to my work as a broadcaster hence fourth.

I am willing to discuss either a contract or salaried position. If anyone knows of anything please let me know. If you are an owner or management please drop me a note.

I would like to help bring radio home again.

Louie Manno
 
Owning a small business is hard work with 80 hour work-weeks and not as much fun as I had hoped. But I stuck with it for 6 and a half years… I sold the deli because it was making coin.

But thank you for your thoughtful question.

Louie
 
Good luck with your quest, and I hope you made out well for yourself when you sold the Deli..
 
Jo Jo:

I did well enough to take 4 months to get over it… But I really do have something to offer in radio and I hope for a chance to prove it.

Thank you for your kindness and good wishes


Louie Manno
 
Louie you are a very funny and talented guy...you should be able to find a gig...

What's the deal? I thought you would work for Arty when he bought Kinsley's station? No commercials...jocks would do live reads...

You and Jim would be more entertaining (and local!) then anything currently in Burlington.....
 
Doc:

All I can say is that I only recently decided that I wanted to go back into radio... But I only want in with the right company. I know exactly what kind of gig I want and if it’s not there… I have other cool plans.

Louie
 
Hey Pepper,
I heard the same thing, something called Underground Garage? No recorded commercials just live reads? Louie, did the Dennis Johnson accident push back you and Arty taking over the station?
 
Hey Louie! I hear Pamal Rutland is looking for a few good people to push around....you could be the new cast member on Gilligan's Island!

Good luck! I truly do hope it works out for you!

8)
 
Hey Dude man thanks for the tip.

and saj....

Look… announcing that I am in play here seemed like a good idea yesterday… And of course I run the risk of the radio world yawning and saying “Who cares”. But we all run that risk every time we flip the mike switch on… which is kind of what makes radio exciting.

But speculation notwithstanding, I have had some time to think and I have a pretty good idea of what I would like to do if I get a chance to get back in the business. And my hope is that some owner will take a meeting with me

If I get the kind of gig I’m looking for it would be fun… If not… there are other things. . I just want some fun and meaningful work.
 
Louie,
Not trying to rain on your parade. These are just things I have heard from very reliable people. I wish you the best of luck but I don't think you will find an owner in this day and age willing to have fun anymore.
Write when you find work.
 
In Defense Of Fun

Saj

I agree with you . But none the less because I have been around the block a few times. … And I have the track record to prove it. I know an undeniable truth... People want to have fun. Fun is good business. Fun is productive and fun is what advertisers want to have their business associated with.

What I have is a salient argument that brings fun to the forefront. It exploits all of our natural proclivity to move toward pleasure and away from pain. Everyone needs and want’s fun. If you want to run a media outlet you must come to terms with this.

I am unsure about a lot of things, but I am sure about this.

I would love to know who the human beings behind the monikers are and sit and have a cup of coffee with you all and discuss it. You name a time and a place… and I’ll be there. My personnel email address is [email protected].

I have something pure to offer and if you would like to know what it is…. Contact me (in your real name) and I would enjoy discussing it with you . I want to help make a difference…. That to me is what fun is!

Accept my challenge …. Then pontificate. My guess that the Lyon’s share of people would agree with me.
But right now all I want is a meeting with an owner… If I get that you may be surprised.
 
NH:

Thanks for the tip:)



Louie
 
Louie,
Jeff is not an opened minded person. He cares about sales and only about sales. Stay away, stay far far away
 
Louie...

Argy would like to "chime in" when it comes to F-U-N!

I think listeners would like more fun from the radio stations that they listen to? But first and most important...they WANT LESS COMMERCIAL CLUTTER and more of the music or talk programming---which is the reason they've tuned into the radio station in the first place.

My son...who is a prominent audio installer for a dealership in Scarborough...has told me constantly that the reason Sirrus and XM are doing so well (and conventional radio stations AREN'T)...is because they're giving listeners formats that they want...and are HAPPY TO PAY FOR! The commercial clutter is kept to a minimum. And yet...some of the satellite radio personalities are also EXCELLENT. In other words...they know how to have FUN!

Maybe some of our local PD's, GM's and GSM's (and not an outside consultant) should seriously listen to the programming their stations are cranking out! Any PD can fill up space with bartered or cheap programming ---but whether it attracts listeners or not is an entirely different story?

Hell...I could probably program "Bugs Bunny's Power Rangers" and attract some sort of an audience?

Unfortunately...as long as the majority of the commercial radio stations wish to copycat their competitors---what the radio listeners want will always be secondary to whatever is C-H-E-A-P! :D


argytunes
 
Angry

I agree with you 100 %. It’s funny how some stations pay more to have the parking plowed then they do on programming. But I actually have a plan that takes cheep into account.

If you are an artist and there aren’t any oil paints around; You can always go to the fridge and start squirting condiments on your pallet if you want to make art. And if you are skilled, have heart and are imaginative … you can do better art then the guy with the oil paints.

One simple rule is that a broadcaster must know who his listeners are and how they live in order to serve them well. (I learned that at the deli) Seeking to understand doesn’t cost a cent… you just have to care. And if caring can make money… you can bet broadcasters will care. All a GM has to do is walk among the people. Show up at a remote on a Saturday and watch what’s going on. Hang around the gate at a station sponsored concert and see who’s attending.

I wish I could lay out the specifics of my well thought out plan publicly - I know you would agree with my approach. The simplicity of what I propose is earth-shattering the cost is cheap …and it is fun.
 
not to deviate from Louie's thread...but "argytunes" I would say that satellite radio is hardly thriving....sales are down for both companies.....stocks as well...
 
Dr.Pepper said:
not to deviate from Louie's thread...but "argytunes" I would say that satellite radio is hardly thriving....sales are down for both companies.....stocks as well...
Click to expand...

and i'll add this, if they're doing so well, why do they want to merge together? You don't see Circuit City and Best Buy wanting to merge, or Autozone and Carquest merging.
 
louiemanno said:
Angry

I agree with you 100 %. It’s funny how some stations pay more to have the parking plowed then they do on programming. But I actually have a plan that takes cheep into account.

If you are an artist and there aren’t any oil paints around; You can always go to the fridge and start squirting condiments on your pallet if you want to make art. And if you are skilled, have heart and are imaginative … you can do better art then the guy with the oil paints.

One simple rule is that a broadcaster must know who his listeners are and how they live in order to serve them well. (I learned that at the deli) Seeking to understand doesn’t cost a cent… you just have to care. And if caring can make money… you can bet broadcasters will care. All a GM has to do is walk among the people. Show up at a remote on a Saturday and watch what’s going on. Hang around the gate at a station sponsored concert and see who’s attending.

I wish I could lay out the specifics of my well thought out plan publicly - I know you would agree with my approach. The simplicity of what I propose is earth-shattering the cost is cheap …and it is fun.
Click to expand...

Louie, we don't know each other, but I do wish you well in your search. One thing that may make things simpler (not necessarily easier) is that there are only a handful of guys to talk to, anymore. Where there once were 6 General Managers, now there is one. Lot of ex-GMs out there...

I'd cordially disagree with argytunes, though, on the issue of cheapness. It's not that an idea has to be cheap, but more that the risk/reward ratio is more important today than in was years ago. Mostly because so much money is on the line. FM sticks that sold for $1 million in 1990 are bought today for $10 million, with most of that in a mortgage that has to be met every month. If the idea is a sure-fire ratings winner with a track record of ratings & revenue success in similar markets it has a much better chance of flying than if it doesn't.

If it doesn't, then your best bet is to pitch it at a station where there is no risk. Sometimes those are stations where nothing else has worked... so they've got nothing to lose.
 
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