Lopaka said:
There was an article in Time long, long ago about the San Diego market, recounting the competition between XEAK, KDEO, KCBQ, and KGB. Competition is the only driving force of capitalism and it really does produce both innovation and quality and thats what you saw then in stations like The Q. And speaking of the Q, when the Bartel group sold it and WOKY and WADO in the early '70's some misrepresentation was made to the FCC that produced one of the biggest fines in history up to that point, does anybody have any information on what that was all about? I think Lee Bartel might have even been a lawyer so its kind of hard to imagine somebody with a legal edge stumbling into such a costly violation. Any info would be of interest, thanks.
I might be able to answer that one. On the way back machine now: In the early 1970's KCBQ got busted for not running spots at the time the were supposed to be run if you had bought fixed time, or worse not running them at all if they were ROS. I handled the advertising for my employeer at that time, we advertised heavily on KCBQ, KGB and KPRI and in the San Diego Union.
One day our account exec, a great fellow named Barry Boyd, who has since passed away (also was Q dj at one time) came into the store, rather sheepishly and told us there would be an adjustment to our account and we would be getting additional spots and we could pick the times. Usually we bought fixed time. We sort of blew it off, picked the times and moved on, after all they did make restitution and we were enamored with the floor traffic KCBQ and KGB as well could generate.
If I recall correctly, this gaffe casued station manager, Hap Trout to lose his job.
We produced all our spots at KCBQ and getting to be there, in the production booth, which looked right into the active DJ studio was a blast.
Visits to KCBQ were to be looked forward to, as were lunches with Barry - I learned about two martini lunches and cooperative advertisng from those folks.
On these pages I constantly read the boohoo's about the failure of radio to do anything these days. The account exec's of those days knew how to sell, a big part of that involved teaching clients how to effectively advertise. I wonder if all that has gone out of the window.
Rickity
PS - KCBQ was on the cover of Life Magazine with the glass studios at 7th and Ash in 1957 or 1958 - and hey! the Mission Valley Bowlero (now a Masonic Lodge or something like that, or maybe even gone) was featured in Life around the same time. San Diego was a happening in those days.