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I WON'T MISS YOU . . . AT ALL

TheRover

TheRover

Let all Rock Music Stations Die......

I will not miss the -- Music -- that you play.

The Music was the --only-- reason I ever listened to you in the first place.

-------IT WASN'T FOR:------

THE COMMERICALS

THE JINGLES

THE DJS

THE CONTESTS

THE JOKES

THE CONCERT TIE-INS

YOU SERVE ABSOLUTLEY NO PURPOSE.

YOU ARE ACTUALLY A CONTINUAL INSULT TO A LOVER OF MUSIC.



<P ID="signature">______________
1968-1978 -- THE "GOLDEN AGE" OF ALBUM ROCK MUSIC . . .
In spite of Disco and Top 40 in that period,
it yielded the "Motherload" of Great Album Rock Releases
--Enough for a Lifetime-- :) :) :)</P>
 
Hey Rover,

I was a teen during the later part of the period (1968-1978)you mentioned and can attest to the innovation and creativity of not only the music, but also the programming by the stations of the era (as well as the on-air personalities). You have to admit that even the commercials produced by the local air talent on the Progressive Rockers of the era were usually quite entertaining.

Across the nation, Rock radio ratings as as low has they have ever been. Industry observers note that the youth are turning to MP3s and the internet for their sources for new music. My personal feeling is that the young crowd is turning to those sources because radio programmers aren't delivering what they want. I don't blame the programmers personally. I blame consultants,technology and the Telecommunications Act of 1996 for that. It's just the way things are nowadays. Radio will not die, however. It just won't rock like it used to. Look for a lot more "infomercials", "Jukebox Jack", Ethnic and FM Talk formats.

When a Classic Rock station has a 300 song library sitting on a hard drive accompanied by a voice-tracked "announcer", it really saps the creativity and innovation I used to associate with FM Rock radio in the 1970s. I agree it is insulting to 35-54 year old males who grew up listening to the Rock stations of the day.

From what I noticed, an Active Rocker usually has a base of 25-30 singles as a foundation of its programming, accompanied by 250 "recurrents" and "classic" cuts. Hearing "Remedy" by Seether segueing into "Whole Lotta Love" by Led Zeppelin can only be repeated so many times before the younger listerner tunes out and runs to their collection of MP3s to hear some Louis XIV or Slayer. Additionally, having a four or five hour "yukfest" during Morning Drive does not exactly enforce the image of a "music station" for the listeners.

My personal feeling is that if programmers formatted Active Rock stations like they were done in the 1970s (not quite Free Form - but not Burkhart-Abrahms Superstars either), stations would get a lot more TSL and long term ratings stability. However, I don't see that happening on the commercial terrestrial airwaves anytime soon. But I accept that fact.

The post-1978 to current Rock music scene reveals a lot of great talent. It has either been overplayed to death by the "Superstar/Pollock/Infinity/Clear Channel" machine or ignored altogether.

Just my $.02 opinion.


Radio will never die. However the competition will take away many dedicated music fans.
 
> Hey Rover,
>
> I was a teen during the later part of the period
> (1968-1978)you mentioned and can attest to the innovation
> and creativity of not only the music, but also the
> programming by the stations of the era (as well as the
> on-air personalities). You have to admit that even the
> commercials produced by the local air talent on the
> Progressive Rockers of the era were usually quite
> entertaining.
>
> Across the nation, Rock radio ratings as as low has they
> have ever been. Industry observers note that the youth are
> turning to MP3s and the internet for their sources for new
> music. My personal feeling is that the young crowd is
> turning to those sources because radio programmers aren't
> delivering what they want. I don't blame the programmers
> personally. I blame consultants,technology and the
> Telecommunications Act of 1996 for that. It's just the way
> things are nowadays. Radio will not die, however. It just
> won't rock like it used to. Look for a lot more
> "infomercials", "Jukebox Jack", Ethnic and FM Talk formats.
>
> When a Classic Rock station has a 300 song library sitting
> on a hard drive accompanied by a voice-tracked "announcer",
> it really saps the creativity and innovation I used to
> associate with FM Rock radio in the 1970s. I agree it is
> insulting to 35-54 year old males who grew up listening to
> the Rock stations of the day.
>
> From what I noticed, an Active Rocker usually has a base of
> 25-30 singles as a foundation of its programming,
> accompanied by 250 "recurrents" and "classic" cuts. Hearing
> "Remedy" by Seether segueing into "Whole Lotta Love" by Led
> Zeppelin can only be repeated so many times before the
> younger listerner tunes out and runs to their collection of
> MP3s to hear some Louis XIV or Slayer. Additionally, having
> a four or five hour "yukfest" during Morning Drive does not
> exactly enforce the image of a "music station" for the
> listeners.
>
> My personal feeling is that if programmers formatted Active
> Rock stations like they were done in the 1970s (not quite
> Free Form - but not Burkhart-Abrahms Superstars either),
> stations would get a lot more TSL and long term ratings
> stability. However, I don't see that happening on the
> commercial terrestrial airwaves anytime soon. But I accept
> that fact.
>
> The post-1978 to current Rock music scene reveals a lot of
> great talent. It has either been overplayed to death by the
> "Superstar/Pollock/Infinity/Clear Channel" machine or
> ignored altogether.
>
> Just my $.02 opinion.
>
>
> Radio will never die. However the competition will take
> away many dedicated music fans.
>
Thank you for your eloquent thoughts EarthRadioLives....

Oh, I very much agree that Radio will never die. IT WILL NEVER DIE!!
But FM Rock Radio, (different from "Pop" Radio), may indeed die. (It's -DEAD- already to me).

But, I hope for and wonder what a resurrection the FM Rock radio that we knew, with the cool DJs, and the cool commercials, could come about, with some govermental help in the way the Digital bandwith is allocated, ie leaving the analog FM stations, up for grabs by those that don't have to operate with a Multi-Million Dollar budget for a bunch of f*cking stockholders!!!!<P ID="signature">______________
1968-1978 -- THE "GOLDEN AGE" OF ALBUM ROCK MUSIC . . .
In spite of Disco and Top 40 in that period,
it yielded the "Motherload" of Great Album Rock Releases
--Enough for a Lifetime-- :) :) :)</P>
 
>
> My personal feeling is that if programmers formatted Active
> Rock stations like they were done in the 1970s (not quite
> Free Form - but not Burkhart-Abrahms Superstars either),
> stations would get a lot more TSL and long term ratings
> stability. However, I don't see that happening on the
> commercial terrestrial airwaves anytime soon. But I accept
> that fact.
>
> The post-1978 to current Rock music scene reveals a lot of
> great talent. It has either been overplayed to death by the
> "Superstar/Pollock/Infinity/Clear Channel" machine or
> ignored altogether.
>

Keep in mind that 70s rock radio reflected the society & attitudes of that time...1975-style radio wouldn't work today because it's not 1975 anymore. Not sure I'd want to go back to polyester clothes or that gawd-awful anemic, rust-o-matic Datsun I had in college either. Also keep in mind that many (not all but a good percentage) of these stations the legend exceeded the reality...the numbers weren't very good...AOR didn't really take off until playlists were tightened and formatics installed.

I don't know why rock radio became relatively irrelevant in the 90s...I'd guess that the audiences that were passionate about that style of radio began to lose interest in current music as they approached the big 4...Seattle grunge and altrock in general turned them right off. It sure did to me. The listeners who liked the newer rock music were a different generation and old school AOR was quaint but mostly meaningless to them.
 
> Keep in mind that 70s rock radio reflected the society &
> attitudes of that time...1975-style radio wouldn't work
> today because it's not 1975 anymore. Not sure I'd want to
> go back to polyester clothes or that gawd-awful anemic,
> rust-o-matic Datsun I had in college either.

Bobby, I wouldn't want to go back to those days anymore than anyone on this board would either. I wore cotton then, and I do to this very day !! ; ) However, I think listeners' desire to hear a wide variety of rock by personalities who know their music and audience well will never go out of style.

Also keep in
> mind that many (not all but a good percentage) of these
> stations the legend exceeded the reality...the numbers
> weren't very good...

Granted, Bobby. KSAN in San Francisco was pulling low to mid 2-Shares 12 plus in San Francisco in 1973. Here in Sacramento, the local Progressive Rocker (KSFM, Woodland/Sacramento) pulled down a 5.4 share 12+ in Winter 1975. Night shares for 18-34s were reportedly pulling in a 33 share in its 18-34 target demo. It was a "formatted progressive" that had little or no repetition in its playlist, and it wasn't a "Superstars" station by any means. And we also had an organic free-form commercial station (KZAP) pulling in a 3 12-plus share. I can't speak for other markets.

AOR didn't really take off until
> playlists were tightened and formatics installed.

Agreed. In September 1979, Sacramento's KSFM became a CHR station. In January 1979, Sacramento's KZAP flipped to "Superstars" and got a 15.0 12+ share in Summer 1980. It was undisputed. But it became rather predicatable and eventually got some serious competition. By 1991, KZAP was near the bottom of the ratings pile, due its predictability (and competition). Rock Radio can become become a victim of its own success. A touch of unpredicatability can increase listenership and loyalty, since the listener may stick around to hear what comes up next.

>
> I don't know why rock radio became relatively irrelevant in
> the 90s...I'd guess that the audiences that were passionate
> about that style of radio began to lose interest in current
> music as they approached the big 4

Agreed. I ashamedly admit to crossing that line a few years ago myself. "Breaking Benjamin" sounds like an illegal act that takes place in a municipal park I would want nothing to do with! : ) However, I would have continued to listen to my local Active Rocker if they didn't have a childish five hour gabfest hosted by Stern Wannabes, followed by 250 or so hits including "Freefallin'" by Tom Petty twice a day.

...Seattle grunge and
> altrock in general turned them right off. It sure did to
> me. The listeners who liked the newer rock music were a
> different generation and old school AOR was quaint but
> mostly meaningless to them.

I agree. But why do the Active Rockers continue to play Led Zeppelin, Tom Petty and Pink Floyd in their 250 song mix? Why wouldn't they focus on post-Nirvana hard music exclusively?

Bobby, I appreciate your reply. I think the real answer lies somewhere in between what each of us are looking at, depending on the market !! The truth lies somewhere in between. Take care. I'll keep listening.
 
Yes, but "Good" Music, is "Good" Music, whether it was proudced last week, or 50 years ago.....
The tightening of playlists, moved what was a great FM format, over into the old "AM" mode of Top 40, but instead, the Top 240.....
Musically, that SUCKED.
Financially, it worked. For while.
Not all of radio depends on smart-ass jocks and personalities.
I out that on the dump heap, along with Top 40, and the Top 240 for that matter.
Radio does -NOT- offer any Musical Entertainment. Something that it's perfectly suited to do. The condolodation of Power has brought us musically a load of crap. There's a point where mere dollars and no good music, cannot be a good thing for the culture. It's sickening to me, to see what a waste radio is, musically..... WHAT A WASTE. "We, the Corporations of America, in Order to Establish a cultural wasteland . . . ."


>
> Keep in mind that 70s rock radio reflected the society &
> attitudes of that time...1975-style radio wouldn't work
> today because it's not 1975 anymore. Not sure I'd want to
> go back to polyester clothes or that gawd-awful anemic,
> rust-o-matic Datsun I had in college either. Also keep in
> mind that many (not all but a good percentage) of these
> stations the legend exceeded the reality...the numbers
> weren't very good...AOR didn't really take off until
> playlists were tightened and formatics installed.
>
> I don't know why rock radio became relatively irrelevant in
> the 90s...I'd guess that the audiences that were passionate
> about that style of radio began to lose interest in current
> music as they approached the big 4...Seattle grunge and
> altrock in general turned them right off. It sure did to
> me. The listeners who liked the newer rock music were a
> different generation and old school AOR was quaint but
> mostly meaningless to them.
>
<P ID="signature">______________
1968-1978 -- THE "GOLDEN AGE" OF ALBUM ROCK MUSIC . . .
In spite of Disco and Top 40 in that period,
it yielded the "Motherload" of Great Album Rock Releases
--Enough for a Lifetime-- :) :) :)</P>
 
>
> Keep in mind that 70s rock radio reflected the society &
> attitudes of that time...1975-style radio wouldn't work
> today because it's not 1975 anymore. Not sure I'd want to
> go back to polyester clothes or that gawd-awful anemic,
> rust-o-matic Datsun I had in college either. Also keep in
> mind that many (not all but a good percentage) of these
> stations the legend exceeded the reality...the numbers
> weren't very good...AOR didn't really take off until
> playlists were tightened and formatics installed.
>
> I don't know why rock radio became relatively irrelevant in
> the 90s...I'd guess that the audiences that were passionate
> about that style of radio began to lose interest in current
> music as they approached the big 4...Seattle grunge and
> altrock in general turned them right off. It sure did to
> me. The listeners who liked the newer rock music were a
> different generation and old school AOR was quaint but
> mostly meaningless to them.

You are probably correct in general, but I was a hardcore AOR/Progressive Rock radio, listener in 1975. I loved early '80s New Wave, detested '80s "Hair bands", loved the "Grunge" movement, and primarily listen to "Alt/Rock" radio, today.
However, I am certainly older now, than I was in 1975...
>
 
> You are probably correct in general, but I was a hardcore
> AOR/Progressive Rock radio, listener in 1975. I loved early
> '80s New Wave, detested '80s "Hair bands", loved the
> "Grunge" movement, and primarily listen to "Alt/Rock" radio,
> today.
> However, I am certainly older now, than I was in 1975...
> >
>
I too remember the glory days of the 80's. I would welcome a radio station that played nothing but the cool stuff fromthe 80's. The ONLY thing creative about Corporate Rock Radio is their commentary, contests and commercials. I do not listen to Radio for commentary, contests, or commercials.

Amazingly, I listen for the MUSIC. And sadly, Music selection -IS NOT- part of the creative branch of Corporate Rock Radio.

So I again say, Good Riddance to free FM Rock Radio.

I will not miss the Music that you play --at all--.<P ID="signature">______________
1968-1978 -- THE "GOLDEN AGE" OF ALBUM ROCK MUSIC . . .
In spite of Disco and Top 40 in that period,
it yielded the "Motherload" of Great Album Rock Releases
--Enough for a Lifetime-- :) :) :)</P>
 
> > Hey Rover,
> >
> > I was a teen during the later part of the period
> > (1968-1978)you mentioned and can attest to the innovation
> > and creativity of not only the music, but also the
> > programming by the stations of the era (as well as the
> > on-air personalities). You have to admit that even the
> > commercials produced by the local air talent on the
> > Progressive Rockers of the era were usually quite
> > entertaining.
> >
> > Across the nation, Rock radio ratings as as low has they
> > have ever been. Industry observers note that the youth
> are
> > turning to MP3s and the internet for their sources for new
>
> > music. My personal feeling is that the young crowd is
> > turning to those sources because radio programmers aren't
> > delivering what they want. I don't blame the programmers
> > personally. I blame consultants,technology and the
> > Telecommunications Act of 1996 for that. It's just the
> way
> > things are nowadays. Radio will not die, however. It
> just
> > won't rock like it used to. Look for a lot more
> > "infomercials", "Jukebox Jack", Ethnic and FM Talk
> formats.
> >
> > When a Classic Rock station has a 300 song library sitting
>
> > on a hard drive accompanied by a voice-tracked
> "announcer",
> > it really saps the creativity and innovation I used to
> > associate with FM Rock radio in the 1970s. I agree it is
> > insulting to 35-54 year old males who grew up listening to
>
> > the Rock stations of the day.
> >
> > From what I noticed, an Active Rocker usually has a base
> of
> > 25-30 singles as a foundation of its programming,
> > accompanied by 250 "recurrents" and "classic" cuts.
> Hearing
> > "Remedy" by Seether segueing into "Whole Lotta Love" by
> Led
> > Zeppelin can only be repeated so many times before the
> > younger listerner tunes out and runs to their collection
> of
> > MP3s to hear some Louis XIV or Slayer. Additionally,
> having
> > a four or five hour "yukfest" during Morning Drive does
> not
> > exactly enforce the image of a "music station" for the
> > listeners.
> >
> > My personal feeling is that if programmers formatted
> Active
> > Rock stations like they were done in the 1970s (not quite
> > Free Form - but not Burkhart-Abrahms Superstars either),
> > stations would get a lot more TSL and long term ratings
> > stability. However, I don't see that happening on the
> > commercial terrestrial airwaves anytime soon. But I
> accept
> > that fact.
> >
> > The post-1978 to current Rock music scene reveals a lot of
>
> > great talent. It has either been overplayed to death by
> the
> > "Superstar/Pollock/Infinity/Clear Channel" machine or
> > ignored altogether.
> >
> > Just my $.02 opinion.
> >
> >
> > Radio will never die. However the competition will take
> > away many dedicated music fans.
> >
> Thank you for your eloquent thoughts EarthRadioLives....
>
> Oh, I very much agree that Radio will never die. IT WILL
> NEVER DIE!!
> But FM Rock Radio, (different from "Pop" Radio), may indeed
> die. (It's -DEAD- already to me).
>
> But, I hope for and wonder what a resurrection the FM Rock
> radio that we knew, with the cool DJs, and the cool
> commercials, could come about, with some govermental help in
> the way the Digital bandwith is allocated, ie leaving the
> analog FM stations, up for grabs by those that don't have to
> operate with a Multi-Million Dollar budget for a bunch of
> f*cking stockholders!!!!
>
well i dont like moder rock radio either..but i am not quite as angst as you appear to be :)..just get xm...deep tracks xm 40..1975 lives at xm 40!!<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>
 
> Let all Rock Music Stations Die......
>
> I will not miss the -- Music -- that you play.
>
> The Music was the --only-- reason I ever listened to you in
> the first place.
>
> -------IT WASN'T FOR:------
>
> THE COMMERICALS
>
> THE JINGLES
>
> THE DJS
>
> THE CONTESTS
>
> THE JOKES
>
> THE CONCERT TIE-INS
>
> YOU SERVE ABSOLUTLEY NO PURPOSE.
>
> YOU ARE ACTUALLY A CONTINUAL INSULT TO A LOVER OF MUSIC.
>
These are the words of a frustrated/FAILED rock jock wannabe, end of story.

Let us move on.
 
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