I would Take Magic 105.3 Urban-AC-latin

[Throwdown]

It seems odd to me that no one has realized that 90's hits have been kicked to the curb. The same way 80's music was dropped off the map and then resurged with adults later-90's blends would spice things up.

Someone who was 16-20 in 95 is now 24-30 years old.

Why do stations like KQ and Magic stick to their tired old lilly white music? Are the Sales staffs running the music logs over there or what?

I know there are some Prejudice advertisers who don't want that kind of music or that kind of customer in their places...
(I heard this at a remote once and almost walked out of the DSW shoe store on the NORTH side!).

CMON-Freshen up...go for a slightly younger ADULT DEMO...

Q-102 San Antonio
:ID
With You/Chris Brown
No One/Alicia Keys
(Open Break)
Love Like This/Natasha B/S Kingston
(Listener Drop)
That's The Way Love Goes/Janet Jackson
(Liner)
Diamonds & Pearls/Prince
Bleeding Love/Leona Lewis
(quick station liner out)
:22 Stop Set
(quick weather-efx/drop back)
Touch My Body-M. CAREY
Apologize/One Republic
:30 Drop
True Colors/Cyndi Lauper
I Adore Mi Amore/Color Me Bad
:38 Stop Set
Heaven/Los Lonely Boys
(Jock Talk)
Lights Out/Danity Kane
You Make Me Wanna/Usher
(Listener Drop)
Lose My Breath/Destiny's Child
No Diggity/Blackstreet (Drop Cat)
(Newest Music First-Drop)
Break The Ice/Britney

Something along these lines...ENOUGH WITH THE FRIED OUT PHIL COLLINS AND JOURNEY...LET THE CLASSIC ROCK STATION HAVE IT IF THEY WANT IT....ZZZZZZZZZZZZZZZZZZZZZ

Research shows those artists are hot, but are you testing them alongside the R&B stuff? NO....So you are slanting the stuff you want to play and using YOUR lilly white research to back it up....

CMON already...no one is listening to what your are playing ....anymore.

 

[TheRadioJudge]

Color Me Bad? Ouch!


bwahahahahahahahahahahahaha

Seriously, I agree with you. But you know how radio goes. No one wants to take any chances and or risk. I think a station like the one you speak of would be really popular. I am still young but I would love a station to make me feel just a tad bit older by reminding me of my younger days.

 

[davideduardo]

Why do stations like KQ and Magic stick to their tired old lilly white music? Are the Sales staffs running the music logs over there or what?

Magic bills nearly $6 million and has a near 1.5 to 1 power ratio. KQXT also bills around $6 million, and has an average share in the 4's. They are well inside the top 10 in billings.

I know there are some Prejudice(sic) advertisers who don't want that kind of music or that kind of customer in their places...

Both KQ and Mix have OVER 50% Hispanic cume and AQH listening.

In fact, the big AC stations in Latin America that play all English AC music play songs much like KQ and Mix, not rhythmic AC.

There is no prejudice there; there is a stereotype by you in thinking all Hispanics only like rhythmic music.

Research shows those artists are hot, but are you testing them alongside the R&B stuff? NO....So you are slanting the stuff you want to play and using YOUR lilly white research to back it up....

Again, you are oerpetuating an untrue stereotype. Both stations have more Hispanic listeners than non-Hispanic ones.

CMON already...no one is listening to what your are playing ....anymore.

KQXT is #3 in the total market in 25-54, the prime sales demos.

 

[saradio1]

Hey Throwdown, half of those artist you mentioned are now being played on the new KTFM.

 

[Throwdown]

David...

Your big argument seems to be that Magic/KQ are not targeting caucasuins because they both have a lot of hispanic listeners.

HELLO-Hispanic market, doesn't everyone here have a similiar ratio indicating heavier hispanic listenership?

They bill $6 Mill a year. Sales is wagging the dog for you too-Huh?

Does not slightly impress me. I have seen the flipside where stations in double digits went dark because their sales teams were worthless.

I am not debating sales prowess, but music issues. Of course you need to sell spots, I just truly believe they could/would garnish more by reflecting the market better and by being CREATIVE.

Next your going to tell me how listener research indicates that air personalities are the least important factor in determining which station someone listens to....HMMMMMM Tell that to LISLE AND HAHN, or DREX, or Howard Stern, or Bubba the love sponge...I am sure they would differ.

What would they bill if one of them went more urban/R&B/latin? Less? The Same? If all things were equal I think they would be blown out of the water.

Also...I am sure English only stations do very well in latin countries where they are a novelty. I wish we had a novel sounding station here in SA.

Why do we need 2 older leaning AC's in the market? I would call these 2 elevator stations, but I hate to insult the guys picking the music for elevators.

Consider also the fact that now KONO is playing a lot of lilly white 70's stuff as well. I will say Roger only plays the hits.

I am not saying that any ethnicity is bad, moreso that BURNED IS BAD. Roatate a larger well rounded, younger, more diverse library and you will win.

What about all that stuff that never hits the research radar? I guess hispanics, whites, etc don't like any of that!
Since none of the folks picking the songs to test did.

If research were so CLEAR, than how is that KQ and Magic play any different music at all? Shouldn't the songs all be the same? I mean they are both using solid research from reputable research firms.

I must give props to KQ because at least they have freshened their image and they have the branding points for playing Christmas music in San Antonio.

Dave...it sounds like someone has simplified radio for you with a whole bunch of figures on paper.

David I am half-hispanic. *I know not all hispanics like stevie B etc...but I do see Magic/KQ leaving a gaping whole to be filled.


*I must say mom called those hispanics coconuts, but it was only in fun


Fun Debate.

 

[Throwdown]

Well yes...the New KTFM is playing a lot of the stuff I mentioned. I would play adult currents/R&B currents/90's for old cats/

I would differ greatly from KTFM by skewing older, and by playing some mainstream AC currents.

R&B heavy for the ladies.

the New KTFM is still landing, so let's see what they do. I think they play some awesome music! Just not as adult as I would go. My tempo would be at about a slower for the ladies, bright, but not quite as CHR.

Think an URBAN AC, With spice from the 90's. Very Sexy slow jam style with currents but only adult type currents.

 

[TheRadioJudge]

Well Said Throwdown.

 

[Homeo]

hahahahahaahahahahhahaahhahaha.

this is the wurst idea ive ever seen.

 

[Homeo]

throwdown i like the racial slur that u threw in ur last post from ur mom. very classy.

if i am ever a program director i hope i am competing wit u.

 

[davideduardo]

Your big argument seems to be that Magic/KQ are not targeting caucasuins(sic) because they both have a lot of hispanic listeners.

No, my point is that it appears that both stations are successfully targeting SAN ANTONIO as the proportion of Hispanic to non-Hispanics matches perfectly the market composition, although they underindex in usage by Hispanics.

HELLO-Hispanic market, doesn't everyone here have a similiar ratio indicating heavier hispanic listenership?

No, they don't. In fact, some are around 40%, like KAJA. The market is 51% Hispanic, but because Hispanics listen to more radio 58% of all AQH listening is by Hispanics. Any station with less underindexes, and almost all the English langauge stations do.

They bill $6 Mill a year. Sales is wagging the dog for you too-Huh?

Why does anyone have a radio station? If there is not adequate sales, you can not continue any format.

Does not slightly impress me. I have seen the flipside where stations in double digits went dark because their sales teams were worthless.

If the double digits are in a top 150 market and in sales demos, nothing such as you describe has ever occured.

I am not debating sales prowess, but music issues. Of course you need to sell spots, I just truly believe they could/would garnish more by reflecting the market better and by being CREATIVE.

As I told you, in Mexico and Latin America, the AC stations there (ones that play only English AC music) don't play rhythmic AC. They sound like a mix of Mix and KQ.

What would they bill if one of them went more urban/R&B/latin? Less? The Same? If all things were equal I think they would be blown out of the water.

As I indicated, they are already very "Latin" in the sense that they play the music in English that is also popular outside the US with Latinos. And, very likely, the operators in SA have done format searches and blend option prototypes and determined that what they are doing is what people want.

Also...I am sure English only stations do very well in latin countries where they are a novelty. I wish we had a novel sounding station here in SA.

They are not a novelty. Two of the top 6 stations in Mexico City are ACs with English music, as an example... and there are several more that do not rate as high. Such is common all over Latin America and has been for 50 or 60 years. In fact, a time back, when I was working on a station in Lima, Peru, of 23 FMs, 17 played only English music.

Why do we need 2 older leaning AC's in the market? I would call these 2 elevator stations, but I hate to insult the guys picking the music for elevators.

Need is demonstrated by listening... and Mix is #3 in 25-54 in the market.

Consider also the fact that now KONO is playing a lot of lilly white 70's stuff as well. I will say Roger only plays the hits.

62% of KONO's AQH is Hispanic. It overindexes against Hispanics.

What about all that stuff that never hits the research radar? I guess hispanics, whites, etc don't like any of that!
Since none of the folks picking the songs to test did.

Stations routinely test much more than what they play... since you are not in the loop and don't know for a fact what happens, you might consider that the songs you think they should play are stiffs to the audiences of the different stations that might play them.

If research were so CLEAR, than how is that KQ and Magic play any different music at all? Shouldn't the songs all be the same? I mean they are both using solid research from reputable research firms.

First, the research company does not pick the songs to test. The station does. Second, Mix targetsz 25-54 and KQ is a Hot AC, targeting 18-34. Different flavors.

Dave...it sounds like someone has simplified radio for you with a whole bunch of figures on paper.

Hardly. You are the one who does not recognize that the English language stations in the market probably all have tried to do an optimum targeting of Hispanics and non-Hispanics.

David I am half-hispanic. *I know not all hispanics like stevie B etc...but I do see Magic/KQ leaving a gaping whole to be filled.

Those two stations index nearly 100% against Hispanics and obviously play music a lot of Hispanics in SA like to hear.

 

[Throwdown]

Dave...

I must say the station that had double digits was right here in San Antonio. I was incorrect or overzealous about them going dark, but when the station is sold off and the format changes, that's not a good thing.

Overall David to simply say that this market by now has been researched to the point that there are no formats, available that would be any better is laughable.

David-If a lot of people like yourself sitting in a room somewhere using these stats is all that we will ever hear on the air, then RADIO IS DEAD ALREADY.

If that is what all your research, indexing, sales figures, leads you to believe fantastic!

BMP did lots of in house research regarding KTFM-jammin Oldies and look how fabulous that worked out for them.

You keep bringin up MIX 96.1. As far as I knew Mix was going for 18-34 year old females and KQ was going for 25-54 year old females in an effort to take down Magic who was dominating with adult females at that time.

Mix is an excellent sounding CHR. Still would prefer a local-high personality morning show.
Kidd and his crew talk too much for me.

I prefer what KTFM is doing now to what MIX is doing, but that is a personal thing only.

The stations you refer to in Mexico, are they in the more affluent markets? Seems to me there are some Mexicans who love anything Western and this has something to do with social class issues within that country. I do not have any research about that...sorry.

Beyond this...to imply that Mexicans from Mexico and Hispanics in San Antonio as being similiar with similiar likes and dislikes is not very scientific. We all know that assimilated persons vary in style and taste. In fact I use the word hispanic because some people here love Mexico and want to be called Mexicans, others resent that term and want to be called hispanic.

I asked why we need 2 older skewing AC stations in San Antonio, I am refering to Magic and KQ not MIX!

Mix is not an older skewing radio station.

Regarding your beloved music research...David think about what you are saying. I am not in the loop and don't know what is going on? HA

I know that a select few management types within a cluster and/or chain sit down and go over the songs that tested well last time around, they look for burn and toss in new cuts they want tested. Then they take the list to the research folks who bring in a bunch of target demo types who listen to clips and rate those songs.

If the list sucks going in, it will only the best songs from a sucky list coming out. That is my point. I may or may not be in the loop, but most often the folks listening to your station every day are def=not in your loop.

Have you ever really loved a woman?-Bryan Adams
and
Open Arms-Journey

The most loved songs by women in all of San Antonio for the last 8 years? Really? Really? Really?

How about Freak Me by Silk? What about comforter from Shai? Pretty Brown Eyes-Mint Condition, Do Me Baby-Prince? etc etc etc...These songs and similiar were not on that LIST. I am damn sure.

Let's throw on some more GOO GOO DOLLS, THE FRAY, etc etc..

I have never met these women that you guys are researching. Thank God.

And no wonder the music industry is dying, since according to Magic there are nearly no good new songs for adults.
Maybe we should go back to the days of breaking songs instead of only playing songs lesser/dumber? stations have already broken in for us...wow what an idea.

Someone call Casey Kasem and Ryan Seacrest and let them know their sales figures are worthless and that the
#1 song in America is still by Bryan Adams. HA HA HA HA HA HA

OKAY Dave you go spend your millions at La Cantera and pick up some Bryan Adams to play in your Beemer so you can grab some hot chicks on military drive.

Seriously Dave-Research is a tool, and I have used it, but I always question it. To be honest I question Arbitron too!

Another long winded debate that would leave us both tired.

Have a fabulous day.

 

[davideduardo]

I must say the station that had double digits was right here in San Antonio. I was incorrect or overzealous about them going dark, but when the station is sold off and the format changes, that's not a good thing.

What station was that?

Overall David to simply say that this market by now has been researched to the point that there are no formats, available that would be any better is laughable.

Nobody said there are not formats or variations that could work. But nobody is going to change a top billing station to find out.

The stations you refer to in Mexico, are they in the more affluent markets?

They are in the larger markets, because the larger markets have many stations (Mexico City has over 60 full signals). But such stations exist in markets like Acapulco, Hermosillo, Torreon, Mérida, etc., also because they get audience and make lots of money.

Seems to me there are some Mexicans who love anything Western and this has something to do with social class issues within that country. I do not have any research about that...sorry.

Whatever the reason, AC stations that play only English stuff (many still have Air Supply in rotation) exist from Mexico to Argentina, and there are many of them and they are something that has existed for decades.

Beyond this...to imply that Mexicans from Mexico and Hispanics in San Antonio as being similiar with similiar likes and dislikes is not very scientific. We all know that assimilated persons vary in style and taste. In fact I use the word hispanic because some people here love Mexico and want to be called Mexicans, others resent that term and want to be called hispanic.

However, my point had nothing to do with that. You were stating that Hispanics would like a more rhythmic AC in SA, while in fact, even in LAtin America, they do not show this as a preference.

If the list sucks going in, it will only the best songs from a sucky list coming out. That is my point. I may or may not be in the loop, but most often the folks listening to your station every day are def=not in your loop.

An AC that plays around 250 to 300 cuts will test 500 to 600; obviously anything and everything that might work is tested over and over.

How about Freak Me by Silk? What about comforter from Shai? Pretty Brown Eyes-Mint Condition, Do Me Baby-Prince? etc etc etc...These songs and similiar were not on that LIST. I am damn sure.

Yet we do not know. A/Cs either play songs they have introduced (pure AC music) or crossovers from antother format... and in an AMT anything that qualifies as a hit in or near the core gets tested.

And no wonder the music industry is dying, since according to Magic there are nearly no good new songs for adults. Maybe we should go back to the days of breaking songs instead of only playing songs lesser/dumber? stations have already broken in for us...wow what an idea.

The older the core of a station is, the less interested the core is in new music. While it can and should be played, it's a much smaller part of the formula. Some people want a station that is only familiar songs... no new stuff unless carefully introduced.

 

[Throwdown]

Dave-

Straight on man. I can tell you have been around the block a few times. I never meant to get this deep with it.
However I agree to win you must get deep with it. Research, gut, instinct, history,market knowledge, etc...
I can not say I agree with you that Magic and or KQ are sounding the best they can.

I will agree with you that Magic still bills well and KQ also. I no longer have the info to look at. I trust ya.
You are right about them not tinkering with them either.

I was taught to tinker and if you are #1 with a 12 share go for a 13 and enjoy the 12 while you can. It bothers me that sometimes the share doesn't matter at all anymore.

It bothers me that you can't push a flanker to the heights because your sister station might take a dive and you with it.

You would be a valuable member to a decision making team at a radio station.
That does not mean I agree with all that you have said. There are more than 100 ways to skin a cat per se.

I truly believe after my 25 years in the biz that an AC with an ethnic urban lean would be smokin' in San Antonio.

I also believe that I have heard (over the years) smoother, fresher sounding stations in this format.
Hot AC, AC, Soft Rock etc...

Some are even with Cox, or Clear Channel.

All of this in spite of the fact that I know there is a belief that SA is over ethnicized or was about 5 years ago.

I admit also that there are a ton of new people moving to San Antonio who prefer to call it San antonio not SanAnto.

We both love radio.

I still can not bear to listen to these stations, but I am not the target so that is fine.