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I101 Tweaking Playlist Toward AC

DToTheJ

DToTheJ

In the last hour I heard Katy Perry "Teenage Dream," Colbie Caillat "Bubbly" and now Bruno Marz "Just The Way You Are."

I guess this means happy trails to Sir Mix-A-Lot and Wreckx-N-Effect? Having those artists on this playlist would be like oil and water. Then again, this is Merlin, the radio company that brought you "FM News."
 
If Katy Perry and Bruno Mars can play alongside the stuff that's on CHR now, I don't see why Sir Mix-A-Lot would be such a stretch. In fact, I think some CHR's still play "Baby Got Back". But I guess we'll see what happens with the format.
 
carolinaradio said:
If they go towards AC, brilliant, just brilliant ::) ....Chicago isn't a Mainstream AC market.
Click to expand...

Then how come WLIT has hung in as a mainstream AC since Chancellor bought the station in 1998 and mainstreamed it?
 
Mark Jeffries said:
carolinaradio said:
If they go towards AC, brilliant, just brilliant ::) ....Chicago isn't a Mainstream AC market.
Click to expand...

Then how come WLIT has hung in as a mainstream AC since Chancellor bought the station in 1998 and mainstreamed it?
Click to expand...
As I've said on here before, I wonder if CC keeps WLIT as is to have a place for Christmas music since it is so huge for them. That is the only time of the year WLIT gets really good ratings and it probably bills through the roof. They've tried over the years to improve the station, such as getting hotter sounding, etc. (only to revert back to an "older" sound), but it doesn't really help. Now they are at least trying a local morning show again. I think they got like a 2.7 share in the last PPM. Doesn't really look like a share I'd try to cut in to.
 
Wow...Yesterday WIQI was sprinkling newer material "here and there", but as of right now, it's tilted wayyyy more towards current product.
 
Pop music is hot right now and billable!

Merlin needs ads and cume! Simple biz move, stupid, but simple! Plus with E&K talking to the right they may steal some Mix music lovers.

Chicago Radio is so boring...
 
There are so many stations that sound the same..CHR, Hot AC, AC..it's the same old same old. I know the answer to the next question is older demos, but why aren't there more stations like Miami's WFEZ?

Chicago suffers the same problem as any other market. Too many stations slicing up a narrow demographic pie. What happened to variety?

One more point. I love the "Jack" like stations that claim "we play everything". "Everything" is defined as rock leaning songs from the 70s and 80s..or "The Greatest Hits of All Time"..all time meaning 1966 to 1985 rock leaning songs. Long Island's WHLI's slogan is "The Hits of a Lifetime",which isn't far from the truth. They play songs from the 40s through today in the context of their format which covers standards,oldies and select Soft AC.
 
WEPLAYHITS said:
Pop music is hot right now and billable!
Click to expand...

Ratings in the right sales demos produce billings, not formats.


Merlin needs ads and cume!
Click to expand...

Radio is not, principally, sold based on cume. It is sold based on Rating (or its equivalents, AQH Persons and Share), and the metric is Cost Per Point.

Cume, if used at all, is part of calculating reach and frequency for a campaign, not for initial station selection and pricing evaluation.
 
Toward? They're already there...

Meanwhile, here's the top 20 of the old i101 format as of Wednesday"

1. Robin S. - Show Me Love
2. Blackstreet - No Diggity
3. Madonna - Like A Prayer
4. Train - Meet Virginia
5. Sarah McLachlan - I Will Remember You
6. Puff Daddy, 112 and Faith Evans (Notorious BIG's widow) - I'll Be Missing You
7. Wallflowers - One Headlight
8. Goo Goo Dolls - Iris
9. Salt N' Pepa - Shoop
10. Del Amitri - Roll To Me
11. Edwin McCain - I'll Be
12. Pink - Don't Let Me Get Me
13. Salt N' Pepa - Whatta Man
14. 2Pac and Dr. Dre - California Love
15. Lisa Loeb - Stay/I Missed You
16. TLC - Waterfalls
17. Lit - My Own Worst Enemy
18. Goo Goo Dolls - Name
19. Green Day - When I Come Around
20. Nirvana - Smells Like Teen Spirit

Note two tracks in the top 20 each for Salt N' Pepa and Goo Goo Dolls. Guess which artist is staying in the regular rotation, though.
 
DToTheJ said:
Toward? They're already there...

Meanwhile, here's the top 20 of the old i101 format as of Wednesday"

1. Robin S. - Show Me Love
Click to expand...

I think they mean Robyn. The blonde Swede who's now considered hipster and indie.
 
1. Robin S. - Show Me Love
Click to expand...

It the American dance version. The other version got some airplay or selected hot AC stations. The first was a bigger hit stateside.
 
So in other words, Chicago is screwed out of an alternative rock station for more pop tards. Well, it could be worse, you all could be living in Houston.
 
WEPLAYHITS said:
There were 2 hits call Show Me Love in the 90's.

Robin S. - Show Me Love
Robyn - Show Me Love
Click to expand...

Also, there were two songs titled "Hold On" released in the 90's - both in 1990, to be exact... I don't think i101 played either, but they did play other En Vogue selections...
 
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