I got the feeling they were looking for someone to blame when the questions started about what role The Radio Alliance as played or have broadcasters don’t enough.
Stage 4 has arrived. Look for stage 5 next, punishment of the innocent.
The first week of my very first media job, a friend sent me a short list called ‘The 6 Stages of a Project’. It said that every project goes like this…
1. Enthusiasm.
Yup HD was going to save radio
2. Disillusionment
You don’t have to look far too find it. Just look at the lack interest from listeners.
The Alliance is shooting for their one millionth HD radio sold at the end of 2008. Considering they only sold 330,000 in 07 that’s a big increase..
3. Panic
Three words my friends, global, economic meltdowns.
I’d say there’s some panic.
4. Search for the Guilty
Radio Alliance, broadcasters, Kevin Martin, They all seem guilty.
5. Punishment of the Innocent
Listeners spending $200.00 for radios that don’t really work.
6. Praise and Enthusiasm for the Uninvolved
Broadcasters who didn’t suckered into HD. You’re so smart.
Read the real post here:
http://mediafix.wordpress.com/