Nick said:
The HD is only 2% of the analog power (both sidebands), plus the electricity to run the encoder. For a 50000 watt station, that would be about 1500 watts including the encoder. That's the same electricity savings as turning off a few lights or reducing the air conditioner.
Just how bad it is really depends on how HD was added to the station. See this technical study by the CBC in Canada:
http://www.cbc.radio-canada.ca/technologyreview/pdf/issue4-trial.pdf&ei=dmX0SYzLC5PoMJKLzMMP&usg=AFQjCNEmW9ZTIy76eNafUAiD4AWq-uaAgg and this document from antenna maker Jampro:
http://www.jampro.com/uploads/hd_pdfs/HDoverview.pdf&ei=dmX0SYzLC5PoMJKLzMMP&usg=AFQjCNEYbTF6WR2yFV4DzCa2pV_yJ1bdJw The latter document cites the AC efficiency as 30% for HD transmitters and 65% for analog. ("AC efficiency" is the number of watts of RF output divided by the number of watts of 60Hz AC pulled from the electric utility)
There are basically three ways to do HD:
1) Separate HD transmitter and antenna. You need 500 watts of HD RF at 30% efficiency. About 1,660 watts of additional AC will be drawn from the utility. Your 50,000-watt analog transmitter at 65% efficiency is drawing 77,000 watts from the utility. Your utility bill increases by about 2%.
2) Separate HD transmitter, high-level combining. The combiner is only 10% efficient. (?!, see the CBC document) You need 5000 watts of HD RF at 30% efficiency. About 16,600 watts of additional AC will be drawn from the utility. Your utility bill increases by about 22%.
3) Combined HD/analog transmitter, with the HD and analog signals combined in the exciter. Broadcast Electronics (
http://www.bdcast.com/fgal/prod_brochure/BE_FMiTSeries_BCEPBR.pdf+HD+radio+combined+amplifier+efficiency&cd=6&hl=en&ct=clnk&gl=us&client=firefox-a) says they can get 58% AC efficiency in this configuration. This would require about 87,000 watts from the utility - your bill increases by about 13%.
The problem with method #1, as I understand it, is that there's a fairly high risk of self-interference -- because the two separate antennas will not have precisely the same directional characteristics, there will be places where the HD signal is much stronger by comparison to the analog than it should be, and where the HD will interfere with the station's own analog. In cases where tower space is rented it may also be expensive to get permission to install the second antenna and feedline.
The problem with method #2 is obvious, unless the station is owned by an electric utility

The added utility cost is likely to be even higher than cited, because the inefficient combiner generates quite a bit of heat which will need to be removed with larger fans and/or air conditioners. #2 does seem to be the most common method. (probably because it can be implemented at relatively low capital cost)
The problem with method #3 is capital expense -- you're having to replace the entire transmitter. The 13% utility bill increase is not negligible either. There will be some increase in cooling costs as well.
We are of course talking only about FM-HD here. All AM HD stations are using method #3, and since the AM analog signal already requires linear amplification, the transmitter efficiency doesn't change when HD is added. The RF power required increases 1% and with it the utility bill. I'm actually somewhat surprised existing AM HD stations are dropping HD as there doesn't seem to be any economic reason for it. (unless the HD exciter died and the station felt it wasn't worth the money to fix it)