ICS Holdings Inc buys another in Columbus

[kentuckymedia]

Dont know if you saw this or not, but the owners of 95.1 Mount Gilead recently purchased WDLR in Westerville for 800K.

 

[mee816]

wasn't that the old river?

 

[Allfirdup]

yes they were the river, 95.1 was leased to cvco and they decided to end that agreement earlier this year,

http://www.951theriver.com/


I did also notice that a few months ago WDLR regained its call letters, they had been using WXOL since the station went Spanish back in 2004.

 

[Radioma18]

I was in the Marion area last week and 951 is still playing religious music.

 

[RF Man]

The owner of 95.1 Mark Litton was also partners with Rob Casagrande (Rob Case) in WHKC FM. Rob also owned WDLR along with his mother. I suspect that after Rob's death Litton assumed or bought his interest in WDLR where Litton was the Chief Engineer. WDLR is actually located in Delaware and not in Westerville.

Dont know if you saw this or not, but the owners of 95.1 Mount Gilead recently purchased WDLR in Westerville for 800K.

 

[Allfirdup]

The owner of 95.1 Mark Litton was also partners with Rob Casagrande (Rob Case) in WHKC FM. Rob also owned WDLR along with his mother. I suspect that after Rob's death Litton assumed or bought his interest in WDLR where Litton was the Chief Engineer. WDLR is actually located in Delaware and not in Westerville.

Dont know if you saw this or not, but the owners of 95.1 Mount Gilead recently purchased WDLR in Westerville for 800K.

They did have a construction permit that expired to build near WODB's tower and increase power to 4000w daytime. they never built that out. also if you look at the applications the sale agreement was started before Robs death last year. possibly held up in probate.

 

[gabigley1]

The station changed it's call letters back in August of 2008 according to FCC data.

Their CP to increase power also included a change of their City of License from Delaware
to Westerville since their new tower site was to be moved closer to Columbus.
This CP was deleted so their C.L. is still in Delaware.

 

[gabigley1]

They will still be programing Spanish after the sale. Don't think we need another religious station in this
town.

 

[Nu_Roo_2]

Don't think we need another religious station in this town.

Wholeheartedly agree. We don't need more Rock (except maybe AAA) or Country, either. (I'd say the same for AC, except for the fact that the AC's here are positioned at opposing ends of the AC spectrum, leaving a huge gap in the middle.)

 

[alans613]

The station changed it's call letters back in August of 2008 according to FCC data.

Do you have a DeLorean Time Machine we don't know about? ;D Give Doc Brown and Marty McFly my best regards since their town burned down a couple weeks ago. Did you mean August 2007?

 

[gabigley1]

The station changed it's call letters back in August of 2008 according to FCC data.

Do you have a DeLorean Time Machine we don't know about? ;D Give Doc Brown and Marty McFly my best regards since their town burned down a couple weeks ago. Did you mean August 2007?

Thanks for pointing this typo out. This is from the FCC website:

Call Sign History
Current Call Sign: WDLR
Facility ID Number: 54557
Call Sign Begin Date
WDLR 07/31/2007

 

[gabigley1]

Dont know if you saw this or not, but the owners of 95.1 Mount Gilead recently purchased WDLR in Westerville for 800K.

It looks like the deal isn't going to happen because the 90 day consummation window has already passed.
Click here for that:
http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1203940
Note, there is no date listed under consummation.

 

[xianbroadcaster]

Dont know if you saw this or not, but the owners of 95.1 Mount Gilead recently purchased WDLR in Westerville for 800K.

It looks like the deal isn't going to happen because the 90 day consummation window has already passed.
Click here for that:
http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1203940
Note, there is no date listed under consummation.

Am I reading it wrong or wasn't their another extension filed on the 15th of October?

http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101273375&formid=905&fac_num=54557

 

[gabigley1]

xianbroadcaster, Thanks for the update!

Now, If and when the new owners take over WDLR-AM 1550, it appears that they will go to a satellite delivered
oldies format. Click here and scroll down to the state of Ohio:

http://www.trueoldieschannel.com/html/stations.html

This make scene because Columbus dose not have a true oldies format. Also, for the person that said the new owner of WDLR is going to drop Spanish programing on 1550, it appears you are indeed correct!

 

[gabigley1]

Did some more checking on WDLR-AM 1550. I can confirm that WDLR-AM 1550 has been recently added to the
True Oldies Channel affliction list. This is what that list looked like last January:
http://web.archive.org/web/20080116095649/http://www.trueoldieschannel.com/html/stations.html
As you can see, WDLR-AM was not on that list last January. So, I concluded this is the format ICS Holdings Inc. plans to have when/if they take over WDLR-AM.

Also, this is not a real oldies network because they have oldies from the late 50s through the 80s. Real oldies
is music from the late 50s through early 70s. This is a real disappointment because I was expecting this to be
a real oldies network. There seems to be a ral void here in Columbus ever since WBNS changed from Oldies to Hot-AC.

 

[Chuck Douglas]

Real oldies is music from the late 50s through early 70s.

Just wondering out loud here...Is there still a place-outside of a nostagia format-for music from the 50's? It almost seems too long ago to fit an oldies format in 2008.

When I think "oldies" it seems to me that the power of the format is in fullfilling the listener's desire to recall "the good times". In keeping with that desire, generally I would think the station would be 60%-75% upbeat music and I would (in my little world) probably want the on-air talent to fit in with the memories.

If you were 15 in 1950, you're in your early 70's now. Is that a desirable market from a revenue (advertising) standpoint?

 

[Nu_Roo_2]

gabigley1 - When the True Oldies Channel first fired up a few years ago it rarely played anything beyond the early 70's. It's eveolved since then to include some stuff as recent as the 80's.

Chuck Douglas - First, I think mid-to-late 50's would be more relevant to your calculation than 1950. But beyond that, I don't get this tendency to micro-focus on what was being played when a potential listener was 15-18. Sure, that may denote the years of greatest emotional bonding to new music, but people tend to be very much into music well into ther 20's, and often well beyond.

 

[Chuck Douglas]

gabigley1 - When the True Oldies Channel first fired up a few years ago it rarely played anything beyond the early 70's. It's eveolved since then to include some stuff as recent as the 80's.

Chuck Douglas - First, I think mid-to-late 50's would be more relevant to your calculation than 1950. But beyond that, I don't get this tendency to micro-focus on what was being played when a potential listener was 15-18. Sure, that may denote the years of greatest emotional bonding to new music, but people tend to be very much into music well into ther 20's, and often well beyond.

Well Roo,

I'm assuming you mean an overall/industry "tendency" as I haven't posted anything since March, I don't think.

I can appreciate your view that people form musical attachments into their 20's and I hope you can accept the same fact for the 15 year old listener. When you hear "First Kiss" you're probably thinking about being 14 or 15. When you hear "Little GTO" maybe you mind goes to 16. "Last Dance" puts you at your high school prom perhaps? Songs evoke emotions and emotions control (buying) actions and the MOST emotion-controlled time in most lives is probably the teen years.

As an on-air guy, I love to love what goes over the air, but business wise it's all about tugging as many heartstrings as possible, building a big, loyal audience and holding their attention long enough to get them to the next commercial, right?
My thought is that it's easier to aim at that vast emotional ocean of a 15 year old's memory. Maybe I'm wrong...just thinking it out.

As for using 1950 as my time marker, these aren't static numbers; as I said, I am just wondering about the advertisers' desire for a 70(ish) year old listener.

 

[Nu_Roo_2]

Chuck - I get your point, thanks for elaborating.

And yes, "tendency" referred to to the industry, not you specifically. Sorry for the sloppy wording -- I rushed that post so I would finish in time to catch the start of the Obamercial.

 

[gabigley1]

Dont know if you saw this or not, but the owners of 95.1 Mount Gilead recently purchased WDLR in Westerville for 800K.

ICS Holdings INC now owns WDLR AM 1550 according to a filing with the FCC. They purchased the station last Saturday.