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If CBS Buys 107.9...

R

Radio-X

Guest
I'm not a HFS fan really but I'd be curious to know: What are the chances of HFS returning to a station like 107.9? Does anyone else think putting the 97.5 translator in Baltimore a way of working it's brand back into the audience's minds?

Of course, I may be thinking too much into this.

Radio-X
 
What if CBS moved The Fan from 105.7 to 107.9 and put HFS back on 105.7, but keeping it on 97.5 also. From what I recall from a 2002 visit to Baltimore for a Writing Convention 105.7 isn't a very strong signal in some areas. I remember it being somewhat staticy (back then it was hip-hop X-105.7) in my hotel room at The Lord Baltimore Raddison Hotel by The Inner Harbor. The static is why I say keep it on 97.5 also.

DCRTV Dave thinks Clear Channel might get 107.9, not sure what they'd do with it. Hopefully not RUSH Radio.
 
DCRTV reports that WHFS finished in 30th place in the latest PPM period... and while that feat is nothing to write home about, the website notes that 'HFS has already beaten two other established rock stations that have been making the PPM's routinely.

That being said, I believe CBS should get after 107.9 and move "The Fan" over there, then put WHFS programming on 105.7... WHFS-AM programming, that is... Mostly birdfed stuff for now, but once they get an FM stick, look out.

Stranger things have happened...
 
I can't see a reason CBS would want to spend money on 107.9. In SF, there was a plan that involved moving a highly rated news format to an FM simulcast. In Philadelphia, the same thing is at least a possibility.

For CBS, there would need to be a reason to purchase that either involved a format hole or moving/simulcasting a reasonably successful existing format. WHFS-AM isn't one. "WHFS" on 97.5 isn't setting the world on fire, and won't either, though it is nice to see it back.

1580 is a Washington area station, 107.9 is less of one because of 107.7 in Manassas. The old HFS on a better signal than 97.5 might be a reasonable proposition, but at what price? And with 107.9, you're looking at a station whose signal is as much like WRNR as WLZL.

Why move WJZ-FM at all? It reaches greater Baltimore. That is the target for the programming.
 
I think the best format for 107.9 would be black gospel with either Clear Channel or Radio One as owners. If the latter, get Hughes & co to unload 1340 in Washington and either 1400 or 1010 in Baltimore. If the former, just move "Heaven 600" to the new frequency. Maybe WCAO could become standards, oldies or something similar.
 
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