I know the prevailing wisdom is that KYW news radio will move to FM, but is there any chance they will move WPHT?
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If CBS buys IQ106.9, what will they do with it?
- Thread starter IndustryGiant
- Start date
I think one of the first things would be to maximize the 106.9 signal!
The station is STILL using their AUX license which is only about half as powerful as a regular Class B station.
*Full power at the current height would be 19,500 watts; they are only running 9,000 under the AUX license.
The station is STILL using their AUX license which is only about half as powerful as a regular Class B station.
*Full power at the current height would be 19,500 watts; they are only running 9,000 under the AUX license.
Amen to that. The station has way too manyy signal problems. It is another reason I think they are up for sale. No station that wanted to survice for the long run would put up with the constant static, drop outs and dead air.
If CBS would happen to acquire IQ, the smart move would be to fix the signal issues and leave the format. It's already made the top 10 6+. That would indicate that the demos are probably fairly strong also...and that's while they're still at effectively half power. Clearly, the IQ programming is working.
Regardless of whether or not CBS kept the IQ-106.9 format (which I doubt as WPHT would be its sister station) if they acquired it, 106.9 would be destined to become KYW-FM eventually, although I don't think it would take very long.
If CBS doesn't get another FM, they'll eventually be in a pickle. They'll want KYW on FM, and the only FM they'd have for it would be 98.1, which is home to the highly-successful WOGL. That would be a very tough sacrifice for them to make.
Would they consider moving some of IQ's programming to 1210? Could Rush return to WPHT?
If CBS doesn't get another FM, they'll eventually be in a pickle. They'll want KYW on FM, and the only FM they'd have for it would be 98.1, which is home to the highly-successful WOGL. That would be a very tough sacrifice for them to make.
Would they consider moving some of IQ's programming to 1210? Could Rush return to WPHT?
CBS doesn't need KYW on FM yet. When the ratings on 1060 start to falter, they'll put it on FM. Until then, keeping it on AM and putting something else to make a separate stream or revenue on FM is the smarter play. Why gut the value of 1060 prematurely when it's still making money for you?
The question is what? First, talk or music? Second, what kind?
A merger of the WPHT and WWIQ formats, on 1210 and 106.9, might make sense. They are not going to run two news talk stations.
A return of the WYSP format could also make sense, with the remaining rock stations in town at or near the top of the ratings.
AC to take a slice out of B-101 could make sense.
If 106.9 has signal issues, then putting WIP there and putting whatever music format on 94.1 might also make sense. Putting a music station on an inferior signal, when the same music can be heard on a better signal, is probably a bad idea.
The question is what? First, talk or music? Second, what kind?
A merger of the WPHT and WWIQ formats, on 1210 and 106.9, might make sense. They are not going to run two news talk stations.
A return of the WYSP format could also make sense, with the remaining rock stations in town at or near the top of the ratings.
AC to take a slice out of B-101 could make sense.
If 106.9 has signal issues, then putting WIP there and putting whatever music format on 94.1 might also make sense. Putting a music station on an inferior signal, when the same music can be heard on a better signal, is probably a bad idea.
aindik said:CBS doesn't need KYW on FM yet. When the ratings on 1060 start to falter, they'll put it on FM. Until then, keeping it on AM and putting something else to make a separate stream or revenue on FM is the smarter play. Why gut the value of 1060 prematurely when it's still making money for you?
The question is what? First, talk or music? Second, what kind?
A merger of the WPHT and WWIQ formats, on 1210 and 106.9, might make sense. They are not going to run two news talk stations.
A return of the WYSP format could also make sense, with the remaining rock stations in town at or near the top of the ratings.
AC to take a slice out of B-101 could make sense.
If 106.9 has signal issues, then putting WIP there and putting whatever music format on 94.1 might also make sense. Putting a music station on an inferior signal, when the same music can be heard on a better signal, is probably a bad idea.
To 94.1 music dreamers...it is NOT going to happen. This will be the home of Sportsradio WIP. Why would you move it to a weaker signal? Makes no SENSE!
Not convinced Merlin sells in Philly. This station is off to a pretty good start and it owns the gold franchises in talk radio.
F
fmradio1
Guest
WWIQ is most likely Merlin's most successful property, so until the company itself gives up the ghost, the format is staying right where it is. When it does happen, CBS will most likely be the buyer. They are aggressively trying to get their most successful AM stations off the band when they can, and the major markets are their top priority. Eventually, they will own 106.9. When they do, KYW moves there, or depending on the ratings and competitive landscape of the market, WOGL shifts to 106.9 and KYW gets 98.1. One thing is certain. If CBS does buy WWIQ, the talk programming will not survive. NONE of their other stations in ANY of their markets run talk on FM. They run all news and sports talk on FM, but not political talk. Like before, I could see them moving Rush and C2C over to 1210, but that would be it. Enjoy WWIQ while you have it talk fans.
IQ latest monthly rating: down from 3.6 to 2.7.
Still top rated talk station, but it's out of the top 10.
Let's see what happens after the craziness of the "Holiday" book (Arbitron's 13th month) is over.
Still top rated talk station, but it's out of the top 10.
Let's see what happens after the craziness of the "Holiday" book (Arbitron's 13th month) is over.
Christmas music will score big I'm sure. Taking from everyone.
Seltzer said:To 94.1 music dreamers...it is NOT going to happen. This will be the home of Sportsradio WIP. Why would you move it to a weaker signal? Makes no SENSE!
If you have 3 FM stations, two strong and one weaker, and your plan is to go with two music and one talk, it makes total sense to put the talk on the weakest one, assuming it's not *too* weak. A station with a weaker signal needs unique original content. A station with a weak signal, playing a box of records that some other station with a strong signal is also playing, will get destroyed in the ratings.
See, e.g., WJFK-FM in D.C. for all those years before the flip to sports. Strong ratings despite an inferior signal, because of unique talk content (chiefly Howard Stern and Don & Mike). See also the top 40 station on 104.1 in DC (weaker signal), which got destroyed once Clear Channel launched an in-format competitor on 99.5 (stronger signal).
Also, music stations, especially female-oriented ones, absolutely essentially have to work in large office buildings on junky radios. That's less important for talk formats as long as they work in cars.
fmradio1 said:WWIQ is most likely Merlin's most successful property, so until the company itself gives up the ghost, the format is staying right where it is. When it does happen, CBS will most likely be the buyer. They are aggressively trying to get their most successful AM stations off the band when they can, and the major markets are their top priority. Eventually, they will own 106.9. When they do, KYW moves there, or depending on the ratings and competitive landscape of the market, WOGL shifts to 106.9 and KYW gets 98.1. One thing is certain. If CBS does buy WWIQ, the talk programming will not survive. NONE of their other stations in ANY of their markets run talk on FM. They run all news and sports talk on FM, but not political talk. Like before, I could see them moving Rush and C2C over to 1210, but that would be it. Enjoy WWIQ while you have it talk fans
Completely agree, but no way they touch WOGL. You would see KYW on 94.1 first, and WIP move to 106.9, but also very very unlikely. There's certainly plenty of room to improve the 106.9 signal.
radiophiler said:IQ latest monthly rating: down from 3.6 to 2.7.
Expected in post election wind down.
If WWIQ goes away, there will be great pressure from CC to get Beck, Rush, and Sean cleared in Philly. My guess is they then take them in house..the likely station to flip will be 104.5. Premiere and CC can not afford to have those golden gems not cleared in Philly.fmradio1 said:WWIQ is most likely Merlin's most successful property, so until the company itself gives up the ghost, the format is staying right where it is. When it does happen, CBS will most likely be the buyer. They are aggressively trying to get their most successful AM stations off the band when they can, and the major markets are their top priority. Eventually, they will own 106.9. When they do, KYW moves there, or depending on the ratings and competitive landscape of the market, WOGL shifts to 106.9 and KYW gets 98.1. One thing is certain. If CBS does buy WWIQ, the talk programming will not survive. NONE of their other stations in ANY of their markets run talk on FM. They run all news and sports talk on FM, but not political talk. Like before, I could see them moving Rush and C2C over to 1210, but that would be it. Enjoy WWIQ while you have it talk fans.
[/quote] If WWIQ goes away, there will be great pressure from CC to get Beck, Rush, and Sean cleared in Philly. My guess is they then take them in house..the likely station to flip will be 104.5. Premiere and CC can not afford to have those golden gems not cleared in Philly.
[/quote]
Wrong the station clear channel would flip would be 106.1 not 104.5
[/quote]
Wrong the station clear channel would flip would be 106.1 not 104.5
Or, instead of blowing up 106.1 for talk, I wonder if CC could make a deal with CBS to buy 1210, similar to how they bought WOR in NYC?
I think it would be a tough bullet to bite for CC to change 106.1 from music to talk.
Also: WDAS-AM isn't setting the world on fire with ratings. I wonder if that signal would be sufficient for CC to be satisfied with it as its N/T station in Philly? CC could also put a simulcast of 1380 on an HD-2 of one of its FMs.
You would also have Rush on WILM to the south, WAEB to the north, WEEU to the west to make up for 1380's weaker signal in the 'burbs.
I think it would be a tough bullet to bite for CC to change 106.1 from music to talk.
Also: WDAS-AM isn't setting the world on fire with ratings. I wonder if that signal would be sufficient for CC to be satisfied with it as its N/T station in Philly? CC could also put a simulcast of 1380 on an HD-2 of one of its FMs.
You would also have Rush on WILM to the south, WAEB to the north, WEEU to the west to make up for 1380's weaker signal in the 'burbs.
F
fmradio1
Guest
Clear Channel just bagged the FM simulcast of their N/T AM for a music format. Greater Media is about whack their FM talker in Boston...this after CC blew up their AM talker there last summer (with their stable of syndicated consevatalkers) for a comedy format. The demos just aren't that good anymore.
104.5 cumes close to a million people (often more) and the audience is younger and more saleable. Why on earth would they want to throw that away for a small core of angry, largely over 55 white guys? So they can run ads for Lifelock and Cash 4 Gold? Makes no sense. WISX does even better than that. Both Power and DAS-FM cume more than 800K apiece. Never mind that Q has the second highest cume in the market behind B.
CC doesn't have a property to sacrifice to put the old grey talkers on. Well, there's always 1480....
104.5 cumes close to a million people (often more) and the audience is younger and more saleable. Why on earth would they want to throw that away for a small core of angry, largely over 55 white guys? So they can run ads for Lifelock and Cash 4 Gold? Makes no sense. WISX does even better than that. Both Power and DAS-FM cume more than 800K apiece. Never mind that Q has the second highest cume in the market behind B.
CC doesn't have a property to sacrifice to put the old grey talkers on. Well, there's always 1480....
fmradio1 said:Clear Channel just bagged the FM simulcast of their N/T AM for a music format. Greater Media is about whack their FM talker in Boston...this after CC blew up their AM talker there last summer (with their stable of syndicated consevatalkers) for a comedy format. The demos just aren't that good anymore.
104.5 cumes close to a million people (often more) and the audience is younger and more saleable. Why on earth would they want to throw that away for a small core of angry, largely over 55 white guys? So they can run ads for Lifelock and Cash 4 Gold? Makes no sense. WISX does even better than that. Both Power and DAS-FM cume more than 800K apiece. Never mind that Q has the second highest cume in the market behind B.
CC doesn't have a property to sacrifice to put the old grey talkers on. Well, there's always 1480....
Great example of why radio sucks and there isn't something for everybody....awash with stereotypes and illusions.
F
fmradio1
Guest
Sorry DooWop, there are no illusions. You can stick your fingers in your ears and say "lalalalalalalala" all you want, or regale us with stories about selling your little specialty show on an underpowered AM in some podunk town, but the reality is, in the major markets, using PPM ratings technology, high cuming stations with younger demos are much easier to sell (and make much more money) than low cume stations targeting 55+. Radio stations are in the business to make money, not to provide "something for everyone." If there is an underserved audience that radio can reach they will do so....IF THEY CAN SELL IT! And this has been the case ever since radio was invented. It's a business first, and a content provider second.
Now that people have many different provider options, the prevailing wisdom is that "radio sucks." Radio is doing what it has always done...putting on formats that bring in the most listeners and can be sold at the highest dollar to the most clients. Radio will never be able to match your custom playlist on Pandora or your MP3 collection. That would be called "narrowcasting." Radio is in the business of "broadcasting." Talk (and 50's-60's oldies for that matter) doesn't reach enough listeners as they used to, and like network general interest entertainment, Big Band, EZ listening, and Smooth Jazz formats they will eventually go by the wayside to be replaced by ones that younger people prefer. It's just the circle of (radio) life.
It's just that older people sometimes get butthurt that it's their favorite music or talk format that falls out of fashion. At least there are internet options out there today...that didn't exist in past years.
Now that people have many different provider options, the prevailing wisdom is that "radio sucks." Radio is doing what it has always done...putting on formats that bring in the most listeners and can be sold at the highest dollar to the most clients. Radio will never be able to match your custom playlist on Pandora or your MP3 collection. That would be called "narrowcasting." Radio is in the business of "broadcasting." Talk (and 50's-60's oldies for that matter) doesn't reach enough listeners as they used to, and like network general interest entertainment, Big Band, EZ listening, and Smooth Jazz formats they will eventually go by the wayside to be replaced by ones that younger people prefer. It's just the circle of (radio) life.
It's just that older people sometimes get butthurt that it's their favorite music or talk format that falls out of fashion. At least there are internet options out there today...that didn't exist in past years.
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