If Clear Channel signed Stern...

[WLYNWAZNgm]

I have heard far more of Howard than I ever care to hear.
His shtick is old, tired, uninspired. Lame, lame, lame.
It wasn't funny THEN, it is even less funny now. If horny 11-year-olds
(either chronologically, or mentally...) are into it, bully for them!
I could listen to him for about 5 SECONDS, but that would be
5 seconds of my life that I would never get back. Ditto for
the Boston mega hack talk show host. Both are one-joke
comics, and the joke is no longer funny - if, indeed, it ever was...
Again, good riddance...

 

[Deleted User]

As far as I am concerned, Howard Stern is a national disgrace...... The broadcast world is far better off
without his "talent" (or lack thereof....) Good riddance.

Know what's even worse? Brokered time.

PWNED

Yep brokered time is not the ideal format, but it is no worse than what WBZ or WRKO is doing to stay afloat right now. I can tell you that brokered time in a good economy can be very lucrative financially.

Did you notice that 50KW AM stations in Canadian MAJOR MARKETS are turning off the transmitters because they are no longer financially viable? The reality of AM radio is that there are 3 major players in this market, the rest are getting crumbs, and the people who invest in the other stations in the market, be they big companies MRBI, or a Mom & Pop outfit, are doing whatever format they can to pay the electric bill for the studio and transmitter, and if there is something left, maybe pay themselves.

There are 13 other AM's that show in the Boston market's ratings, name 7 without looking, then name 7 more that are not subscribers to the PPM and don't show up. Radio-Locator shows 30 AM's within a 30 mile radius of Boston. How many of those 30 do you listen to?

I listen to WRKO, WJIB, WBZ, and once in a great while WROL on Saturday's for the Irish music.

Gone are the days when 590 was a player in Boston, when Benzaquin reigned supreme. 1510 was huge at one time, Arnie Woo Woo who? WILD, put them on a milk carton. When Rush heads off to 1200 watch to see what happens to the once mighty WRKO. If 850 decides to shift over to one of their FM stations... the AM won't even show in the ratings.

Let's face it, AM radio is on life support, and it will be lucky to see it's 100th birthday.

If you own a station, and you can make more selling the time by the hour to people who want to get their message out to a niche audience, like members of their congregation or ethnic group, than you can make by selling ads to a community ( local dentist, car dealer, jeweler) that is not buying any advertising in this economy, let alone from a radio station with a cume of 25,000, let's face it you do what you have to do to keep the lights on.

 

[TheBigA]

Yep brokered time is not the ideal format, but it is no worse than what WBZ or WRKO is doing to stay afloat right now. I can tell you that brokered time in a good economy can be very lucrative financially.

There's a lot of complaining about brokered radio, but that seems to ignore that the original commercial radio station, WEAF, was a brokered format when AT&T owned it in the 1920s.

 

[WLYNWAZNgm]

Brokered time is what we do here. Our company does it
better than anybody else does. For many people, we
ARE the alternative, that many say that we need. How else
can one get started in radio programming without spending millions
of dollars? Brokered time, by definition, is not evil.
It is driven by the particular program content...
If you have the next great programming idea, why not
put your money where your mouth is, take a chance, buy
yourself some time (start out small...) and see if you can
make a go of it. That is the true American entrepreneurial spirit!

 

[thetheo]

On average 60 million americans have been listening to internet radio according to a recent bridge survey

if howard went net only, and got 1% of those to pay a buck a month he'd be doing ok

Of course he'd get a lot more than 1% of those, in fact the 60 million would go up a lot just because of him, and he could prob charge 2-3 bucks a month before some people were turned away.

you're talking over a million a month in revenue, and no boss, worst case scenario.

 

[TheBigA]

But Howard is already reaching those people on Sirius.

Howard doesn't need money. He has more than he'll ever spend. He needs attention, and can't get it on subscription radio.

 

[Schuyler]

Well, boys and girls, as we can see here, beancounters have no sense of humor, which is exactly why CC and Stern are oil and water. No reason to get all water and vinegar over it.