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If I could change radio in the Quad Cities...

R

radiohost40

With only two companies controlling commercial radio in the QC, I am longing for the day that another company will enter the market. The market is an example of the blandness in programming that occurs when there is no competition in a market. If owned a broadcast company, these are the stations I would buy and the formats I would put on them.

104.9 KBOB- flip to variety hits, 104.9 The Bridge
98.9 WLKU- flip to Urban AC or back to top 40. Urban AC to fill a void in the market. There is a demographic in the QC and surrounding areas, such as Galesburg, that could use this station. It would be easier to sell this station than a hip-hop station. My other choice would be to go back to top 40 to go head to head with B100.
960 WDLM-AM flip to Spanish. With a growing spanish population, there is a real need for one of these stations.
1170 KJOC-AM flip to CNN news radio and keep the sports. Or, I would flip to Urban AC, and flip 98.9 back to top 40.
Thoughts?
 
what i would do, now this is going to be fun....

With the CC group, I would take KMXG top 40 and maybe call it power 96 or something like that and give it major attitude. Take WKBF to classic country again and give it some attention and not to be left in the corner.
leave KUUL-WLLR-KCQQ-WOC-alone (of course) and WXFN alone as well

now with cumulus...boy that's a job right there!!
I would take back heritage 97x (WXLP) and spend some money on it to make it a powerhouse like it was in the past.
KBEA (B100) Revamp the whole station, mega power on that stick...Make it more tight on the music, maybe change it to Z100 give it major attitude. Leave KQCS alone. On KBOB make it an Urban station. AND then make KJOC 1170 into a spanish station and fix the freaking signal so you can get it in Bettendorf..haha....

Now I wish we could have 98.9 back, and if that was the case...of course top 40 all the way and Spend some money on it (that is were alot of QC stations have went wrong in the past) And watch it be the Power house once again! Maybe go back to All hit or the old Power 98.9 with such grace and attitude that it had!!!


just my thoughts!!
Anybody else?

qcradioguy
 
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