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If I were CC Cincy I'd....

R

RumourMonger

Hey we're all program directors and wanna be owners here and can do the job better than anyone else. Let's prove it. Here's what I would do.


Sell WLW but not the intellectual property.Like Emmis in Indy who moved their Big News Talk to FM, Likewise Kiss moves to the other side of the dial. I believe signal wise FOX and the station formerly know as MIX have superior coverage to 107, correct? Sell the AM and the lesser of the FM's. That still leaves you with 3 AM signals; 55 is solid coverage wise and 1530 ain't half bad.. 1360 well.. I think the tower light is still on if nothing else. WLW-FM 94.1

Bob & Tom from Fox to WEBN. Simulcast WLW-FM on WSAI 1530 and move Homer back to 1360. You have the AM outlet with a 50,000 signal for your news and sports franchises plus you've joined the FM talk movement keeping the intellectual property of WLW. Downside is the backside of WEBN is exposed with no Fox to flank it.

Now let's say the Mormans get 700. With this scenario they won't have to neuter the Big One as all the testosterone has moved to FM and to 1530. They can create a new 700 based on their SLC model. KISS 107 also intellectually spirited to say where FOX is now, enjoys continued success with a better signal? No changes to 55. Leave Rush, Sean and the spawn of Thomas and barter it out on weekends and weird talk overnights. God on SAI overnights? Before the sale shift it to 700 and let the Mormans have Reverend Stair. I giggle thinking about that.

CC continues to dominate with programming but with lesser stations. A little meaner and a little leaner?

Now it's your turn.
 
I like your ideas. I think that if Clear Channel was truly smart, they would follow a similar direction.


However we all know how Clear Channel works, and this is my thoughts on how things will fall out.

Clear Channel must decide between 107.1 WKFS and 700 WLW or 92.5 WOFX and 94.1 WNNF.

My initial thought is they will get rid of the stations that potentially make less money then the others. First they will move the intellectual property of 107.1 Kiss FM to the 92.5 Frequency. Then they will move The Fox up the dial to 107.1. This will allow for them to keep the Male leaning formats all across the board with WLW, WSAI, WKRC, WCKY, WOFX, WEBN. Then the two female stations will be sold to a new incoming operator. Kiss does well in the ratings, however its CHR and leans Rhythmic. Its really hard to make money in Top 40.
 
A DOJ mandate doesn't work the same way an FCC one does. Clear Channel won't have the option of divesting 700 without the WLW intellectual property. A DOJ mandate includes everything while an FCC mandate just includes the license. It might be possible for them to move intellectual property that comprises roughly the same market share around, but I wouldn't look for that to happen in this case. Clear Channel has made it very clear that they intend to comply with all rules and not play a shell game with the feds. If a major shift happened, someone would likely scream to the DOJ, and Clear Channel wants to avoid that. Of course, all of this also assumes the deal really ends up happening. Private equity is squirming a lot more when it comes to making big deals, and the groups could still back out.
 
Bonneville wants WLW. I could easily see them going after it!
 
Definately..the church wants WLW. The prayers have already begun.. That's almost a certainty.
 
i love that post!!!!!!!!!!

"Definately..the church wants WLW. The prayers have already begun.. That's almost a certainty."
 
As I said on another thread,
700WLW and Kiss are sold,
1530 Carries KRC's current programming with Jesus talk at night, very similar to WWVA in Wheeling.
55KRC becomes "Homer, and carries Xavier Basketball as well as the Bengals
1360 remains ESPN?
Or, 1360 takes on the
God talk currently on 1530 and Coast to Coast AM is on WCKY. I don't know.
 
Ohio radio man said:
As I said on another thread,
700WLW and Kiss are sold,
1530 Carries KRC's current programming with Jesus talk at night, very similar to WWVA in Wheeling.
55KRC becomes "Homer, and carries Xavier Basketball as well as the Bengals
1360 remains ESPN?
Or, 1360 takes on the
God talk currently on 1530 and Coast to Coast AM is on WCKY. I don't know.
Click to expand...

Why would they flip 55 KRC and 1530? Aren't they both on big sticks?

Also, I don't understand, and anyone can answer this, but why would ClearChannel want to sell the #1 station in town, 700 WLW? Theres no way they make more money with the FOX and Mix/Radio 94.1... they can't get a format to stick for that one.

To me, it'd make more sense for them to just unload the unsuccessful 94.1, lose the FOX and not be happy about it, and keep the #1 station in town, and continue to provide the Top 40 station that doesn't make too much money, I wouldn't imagine.
 
"Why would ClearChannel want to sell the #1 station in town, 700 WLW? Theres no way they make more money with the FOX and Mix/Radio 94.1... they can't get a format to stick for that one. To me, it'd make more sense for them to just unload the unsuccessful 94.1, lose the FOX and not be happy about it, and keep the #1 station in town, and continue to provide the Top 40 station that doesn't make too much money, I wouldn't imagine."

Here's why: this has nothing to do with what Clear Channel Cincinnati wants. The #1 priority is to get two stations sold fast, so that the MUCH larger issue of the CC sale-merger-whatever to Bain goes through. "Fast" is the operative word here. If that means losing WLW, Cincinnati must take the hit for the larger "good" of the corporate sale. So it's not which two stations will sell for the the best profit, or which will leave CC with the best competitive group of stations, or anything like that. It's only which two stations will find the fastest buyer. That's it, that's everything. If they can unload two smaller stations, fine. But if it takes giving up Cincinnati radio's family jewels to make this multi-billion-dollar transaction happen fast, San Antonio will not hesitate.
 
To answer the question about why switching 1530 with 550, it's simple.
This would still give CC a 50,000 watt blow tortch for news talk programming. They'll still have Hannity, Rush, and Savage, so they would pretty much be like a typical Clear Channel AM news/talk station.
 
Bonneville has the money...its sitting in the bank waiting to be spent. They want WLW. If they are the first ones to come to the signing ritual in San Antonio...WLW and WKFS are theirs.
 
I'd hate to lose the Reds on 700, but I suppose it's inevitable.
 
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