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If I were PD at KHITS I'd

E

ExKynoJox

Um, I keep listening and asking, why so generic? ZZZZZzzzzzzz. Why not do something, anything, other than run the same 200 songs everyday...

So, knowing that this board has plenty of talent, how would you tweak KHIT? You can't change the time period of the music or the demographic target, but you can tweak as you wish.
 
This is a hard one, because knowing that their sister station is Classic Rock and it would be hard not to make it closer to it, with that factor I would add more 60s, Strawberry Alarm clock, The Byrds, The Animals, Cream, CSNY, Jefferson Airplane/Starship, Procul Harlum just for starters and I would NOT play "Mama Don't Dance" and "Joy To The World" every single day like they do , Anothor thing I Know that ELO has more hits than "Evil Woman" the only song they play by them. I would increase the play list to over a 1000 songs, with NO BUBBLE GUM HITS and very little DISCO. I far as making it more R&B that would make it hard to compete with Mega 97.9.

ExKynoJox since you brought up this topic what would you do?
 
kenrayc said:
This is a hard one, because knowing that their sister station is Classic Rock and it would be hard not to make it closer to it, with that factor I would add more 60s, Strawberry Alarm clock, The Byrds, The Animals, Cream, CSNY, Jefferson Airplane/Starship, Procul Harlum just for starters and I would NOT play "Mama Don't Dance" and "Joy To The World" every single day like they do , Anothor thing I Know that ELO has more hits than "Evil Woman" the only song they play by them. I would increase the play list to over a 1000 songs, with NO BUBBLE GUM HITS and very little DISCO. I far as making it more R&B that would make it hard to compete with Mega 97.9.

ExKynoJox since you brought up this topic what would you do?
Click to expand...

A thousand song playlist can be deadly to a classic hits station, not that the one in question isn't already on life support. Maybe 500 songs most (true hits) with another 500 in an "oh-wow" category that plays once an hour. That still may be a tune-out if the song isn't familiar enough. Like a rarity category for the lower testers.

Even a successful Jack station plays the hits in heavy rotation.

I haven't seen a mediabase on "K-Hit", so I'm not sure if they are playing enough true hits, following the spoke theory in their flow or even playing the strongest music.

It may be also an awareness problem and the cume may be low. It was a Spanish language station for so long. Do they have any strong personalities?
 
You bring up a good point, about their sister station being classic rock - although, how classic is subject to debate. I suspect in their minds, they may believe that KHIT is complimentary to the Blaze, but I don't see that. Is there a market for an 80's/90's classic rock and a complimentary 60's/70's classic rock in Fresno? Doubt it, but if I had money to burn and the ego to start a station to feed my needs, well, I'd do just that. WDRV in Chicago would be my model for financial disaster in Fresno...although they're actually pretty damn successful in the windy city. If you've not listened, check 'em out or their music log for yourself... They actually play more than one ELO and more than two Stone's tracks..

More to come, but I've gotta run.
 
Michael Rivers Kramer said:
kenrayc said:
This is a hard one, because knowing that their sister station is Classic Rock and it would be hard not to make it closer to it, with that factor I would add more 60s, Strawberry Alarm clock, The Byrds, The Animals, Cream, CSNY, Jefferson Airplane/Starship, Procul Harlum just for starters and I would NOT play "Mama Don't Dance" and "Joy To The World" every single day like they do , Anothor thing I Know that ELO has more hits than "Evil Woman" the only song they play by them. I would increase the play list to over a 1000 songs, with NO BUBBLE GUM HITS and very little DISCO. I far as making it more R&B that would make it hard to compete with Mega 97.9.

ExKynoJox since you brought up this topic what would you do?
Click to expand...

A thousand song playlist can be deadly to a classic hits station, not that the one in question isn't already on life support. Maybe 500 songs most (true hits) with another 500 in an "oh-wow" category that plays once an hour. That still may be a tune-out if the song isn't familiar enough. Like a rarity category for the lower testers.

Even a successful Jack station plays the hits in heavy rotation.

I haven't seen a mediabase on "K-Hit", so I'm not sure if they are playing enough true hits, following the spoke theory in their flow or even playing the strongest music.

It may be also an awareness problem and the cume may be low. It was a Spanish language station for so long. Do they have any strong personalities?
Click to expand...



Unlike a Jack station, KHIT does have DJs, as far as them being strong personalities time will tell, but I wouldn't mind if KHIT had the JACK format but with DJs, of coarse if its programmed right, not like 105.9, there many Jack station the are better, KCBS 93.1 for example. So far the new KMJ-FM is not live up to its expectations, so far not even getting half the ratings than the former JACK-FM.

Getting back to KHIT they need some help and 200 songs isnot doing it, at least more popular cut by the artist they play.,like mentioned be fore not the same 2 Supertramps songs instead all hits by popular artist.
 
ExKynoJox said:
You bring up a good point, about their sister station being classic rock - although, how classic is subject to debate. I suspect in their minds, they may believe that KHIT is complimentary to the Blaze, but I don't see that. Is there a market for an 80's/90's classic rock and a complimentary 60's/70's classic rock in Fresno? Doubt it, but if I had money to burn and the ego to start a station to feed my needs, well, I'd do just that. WDRV in Chicago would be my model for financial disaster in Fresno...although they're actually pretty damn successful in the windy city. If you've not listened, check 'em out or their music log for yourself... They actually play more than one ELO and more than two Stone's tracks..

More to come, but I've gotta run.
Click to expand...



I don't seeing KHIT being a complimentary station to the Blaze either,I haven't check out the Chicago station yet, but its true I never, for example to ELO, never heard "Can't get it out of my head" or" Telephone Line" or "Strange Magic" they are weak on their music,
Like MRK said at least play 500 songs ,with those occational oh-wow songs, Speaking of The Blaze and KHIT niether is really doing good in the ratings, even though the blaze does play 80s hard rock the The Fox will not touch.well that it for now I will say more later.
 
Hey guys,

Obviously I know the exact number of songs in the KHIT library but because I want to collect my unemployment and I don't want to get sued I'm not at liberty to say. Suffice it to say it's a hell of a lot more that 200. If you have access to Mediabase you'd know that. There are no glaring holes in this market. All you can do is regroup songs and call it something different. Classic Hits stations do well in a lot of markets... of course most of those (KRTH, KJR, KKLZ) weren't Spanish formatted stations previously, which creates a real cume challenge early on. The existence of Soft Rock, Mega and K-Jewel present pretty big hurdles as well. If Lotus gets the cume built up on this station (as much as it pains me to say this considering the circumstances) K-Hits has a chance to survive. I do agree with one thing though, the library needs to be bigger. Probably 600 songs or so. Normally that's a pretty fat library but when your average song is 3 minutes long you can burn through them pretty fast. Probably why one poster thinks KHIT only plays 200.
 
Hey Andy, appreciate your post.

And, no I agree, it's not 200 songs, just seems that way. On a lighter note, I'd suggest we're remembering the 200 songs we really don't want to hear.

Finding that right number of songs to put into rotation is trial and error more than science (no matter what the consultants or focus groups can tell you) and I'll argue that point..

What I see with KHIT, besides the obvious - that they're unknown - is that the station has a different personality in each day part. I'm not saying that any one member of their on-air talent isn't working. What I am saying that there's a lack of continuity to the point where it's as if there are three or four different formats running and that perception I have may be linked to their air-talent's acceptance of the format.

You mention KRTH, which after all these years remains extremely listenable. KRTH has been and always remains KRTH. Not unlike how we'd viewed KHJ or KFRC (ok, even KYNO). KHIT is, well, remains something of a mystery as to what it wants to become. I'd suggest that if you're going to be classic hits or classic rock - you must define what you stand for. If not, you simply become one of many stations that are more or less the same in the ears of the average person who moves from station to station...

Just as kenrayc wants 80's....I want my Chicago fix. Lucky for us who want something we don't have on-air, is that it's on the internet. Sadly, that only dims the future for local radio even more, especially radio that's tweaked for a given market and not the masses.

End of rant. Nite all.
 
Andy Winford said:
K-Hits shot up 1.1-2.0 in the latest trend.
Click to expand...


I noticed that to, and seems KHIT is moving up while KJWL ,which went from a Nostalgia format to playing more 70s classic hits, keep getting lower in the ratings. from a 4.1 in Spring to a 2.8.

Looks like sister station KKBZ 105.1 The Blaze is moving back up also from a 1.2 to a 1.6.
 
KJWL's Spring number was a kiss. If you look at the monthly tracking in the programmers package the month of April was through the roof and waaaay above their norms. I think E. Curtis is probably the best programmer this market has seen but the addition of K-Hits slices the pie thinner for everyone seeking older demos.
 
Andy Winford said:
KJWL's Spring number was a kiss. If you look at the monthly tracking in the programmers package the month of April was through the roof and waaaay above their norms. I think E. Curtis is probably the best programmer this market has seen but the addition of K-Hits slices the pie thinner for everyone seeking older demos.
Click to expand...


I will agree E.Curtis is a good programmer , when he left KRZR that station IMO went down hill, back in the 90s KRZR would mix classic rock with current rock, now to me it's hard to listen to, with there so called Slipnot programming,maybe it's me being 48 years old, but KRXQ 98.5 in Sacramento is Active Rock/AOR and still play 80s artist like Phil Collins and U2 mixed with current rock ,KFRR 104.1 is better at current rock in Fresno. now I rather listen to KKBZ 105.1 ,95.7 The Fox ,KFRR 104.1, and KHIT.
 
Here I go Again(BTW A good song ) about Fresno rock radio, how many times can we here "american woman " by the Guest Who ,why so many repeats,repeats,repeats,repeats, This Sucks, Can some station play music without repeating the same song every F**kin day no origninallity what ever happen to AOR, I F**Kin miss it, even jack-fm had music that we don't have any more,even KFRR decided to compete with KRZR,leaving any kind of Alternative not availible,KHIT plays the same top hits every single day, If they have 500 songs there only playing 100 of those in a very high rotation, I like the Eagles,Steve Miller, but why so much, as far as ALTERNATIVE CLEARCHANNEL SUCKS with ALICE, no Classic Alterative music. All of these stations can do better ,WHY WHY Y Y can't we here more music.
 
ExKynoJox said:
Um, I keep listening and asking, why so generic? ZZZZZzzzzzzz. Why not do something, anything, other than run the same 200 songs everyday...

So, knowing that this board has plenty of talent, how would you tweak KHIT? You can't change the time period of the music or the demographic target, but you can tweak as you wish.
Click to expand...
......I'd hire some local talent, Jody Jo is doing great IMO. but after that it's bland...average listener probably can't tell they are all VT'ed from ourside this market...but then again listeners aren't dumb. getting local would help cume and tsl...everyone may hate (dislike) peak but hey at least they are local on their stations clear channel should pay attention...still don't get the whole FM KMJ flip from Jack...alot of unemployed talent out there Brian Anthony, David Caldillo, "Woody" Pina, Danny Salas...salas may be too young for what KHIT is going for, but with a hispanic jock maybe they can take a slice of the mega pie...who is the PD...I see Any Winford was the PD but he mentioned unemployment checks so i take it he's not there?
 
I meant "...VT'ed From OUTSIDE this market..."

and my apologies gentlemen, it's david caudillo & "woody" pena
 
rick roddman if you are out there maybe you can join jody jo in the morning, girl is doing great but needs help
 
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